YOU'LL LOOK MUCH MORE GLAMOROUS
wearing a
NEW LOOK GAGE HAT
to top off your cold-weather wardrobes,
A Wonderful Investment
When you buy a fur cont at MODE ELITE It is "DEFINITELY", wonderful investment because all fur originals featured by "MODE ELITE" are warranted "GENUINE" masterpieces by top American and Canadian Furriers who know "PRECISELŸ“ to cure raw neits for "EVERLASTING SANITARY WEAR" in addition to "SUPERLATIVE" designing and "IMPECCABEE" tailoring.
*
GENUINE CANADIAN MINK—the finest
world produces, Amoricon designed. GREY PERSIAN LAMB, BLACK PERSIAN
LAMB,
BLUE, SILVER, RED FOX, CANADIAN
WOLF,
CANADIAN AND AMERICAN MUSKRAT
BACKS.
AMERICAN, BROADTAIL, KOLINSKY. SABLE BROWN CANADIAN SQUIRREL, STENCILED LEOPARD, BEAVER MOUTON.
"SPECIAL OFFERS" in exira 'lazzo superb American silver fox sets 3700 per pair, the same size from Canada $800 per pale. Beaver Mouton topcoats only at $850—designed by top American furrier,
EXCITING NEW GARMENTS UNPACKED
J's fun to buy a dress or a coal or a suit at “MODE ELITE" where there are many “EXCLUSIVELY" lovely ones to try on and all "HIGH FASHIONS." Each coat, topper, suit in our "THRILLING NEW" collection is an adventure in beauty, the like of which is "INIMITABLE" by any top domestic_artist. Ser but "EXCITING NEW ZIP-IN ZIP-OUT WOOL OR FUR LINED TOPCOATS" For cozy comfort on chill days.
"ZIP-IN" "ZIF IT OUT" in a flash at the the famous wood Uning relli's first chirp—"TWO COMPLETE-COATS IN ONE". See our "PARIS-INSPIRED" Bead-Trimmed Dresses And other "GLAMOROUS” formals for bridal wear, the partying "season and the days and dates to follow. Soft tones of coéna, green. royal, grry, aqua, navy, black, white, lush pastels. It's no exag, geration to say that our finer xarment collection is “WITHOUT PEER" la Bangkong. SEEING IS BELIEVING!
LOVE IS IN THE AIR WHEN YOU WEAR
Any time of our famous "DELTA'S superlatively desighed Jowel- Jery lu Victoria scatter pins, earrings, brooches, necklaces, chokers, bracelets. Center stones of Amethyst or Garnet high prolong white gold or gold filled silver settings, symmetel- eatly surrounded with pearls and brilliants which reflect rays of beauty like blue white diamonds-"DEFINITELY" the most beautiful jewellery ever seen in Hongkong!
LOVELY NEW SHOES, NEW PURSES
Just unpacked—all "SMARTLY" styled for that air of costly "ELEGANCE”. See something MORE THAN BEAUTIFUL In shors, "RHYTHM and PENALJO" Ines "NOW" exclusively featured by "MODE ELITE", See something really "PATRI- CIAN DISTINCTIVE" in handbags by "EVANS and GLENNY” 1st precious glits for your beloved ones. "SPECIAL OFFERS" "FAMOUS MANFIELD shoes at $55 pair....Brand New Alligator shoes at $40 pale.
FINER AMERICAN FOUNDATIONS
Our American foundations are most diversified in Hongkong. Just unpacked all-in-ones by Flexee and Diana, exelting new *WHIRLPOOL and complimentary bra.. cic.
MODE ELITE
Direct Importers of Better Exclusive Fashions for Wholesale and Retail.
22 Queen's Road C. Tel. 24052.
Best
Wishes
For
X'mas and the New Year
From
Tamara May
Room 503 Poninsula Hotel
Kowloon
it's smart to look pretty
Helena Rubinstein
présents ber
new make-up
Pink- Disk, and⋅ Fair
Whatever your naturs! colouring, PINK-and-FAIR", Helens Rubin stein's new mukeup is flattering to your skin...amare with your new clothes. The lipstick has the lustrous, long-lasting- texture that endeari Helena Rubinstein lipsticka to every vroman. The matching Pink-and-Fa Rouge with the delicate Light Peacher-and-Cream Face Powder completes the perfect make-up. ".
Bola Agents
A. S. WATSON & CO. LTD.
Chater Rd,
Aloxondra' Dido,
THE CHINA MAIL, WEDNESDAY, DECEMBER 22, 1048.
Woman Today
UTILITY COSTUMES ARE SMART
This Renpor utilky wool Nuit combines straight brown skirt with fly away jacket in brown and while check.
Reports that midinettes. those stylish needlewomen of Paris, consider British "ulllity" suits among the season's best buys, suggest how these up- io-the-minute clothes have developed in style and quality since the first wartime auster- ity models were introduced in
1941.
Another utility model is this at tractive two-piecer, a Saldor dress with matching jacket, in royal blue. Snug Jacket has buttons down front, pinched-in walet, long sleeves and
scalloped petum.
the truding interests concerned, cover a range of prices, securding to the clothes used, from a baby's blb and tucker to a man's sult.
A Windamoor utlilty teel-green coat with ree- far fines and smart high collar of brown velvet.
stores to and what they need at (the lower cast.
season.
LONDON FASHION HINT
By Joan White
It Wan kind of London's loading coutouriers to include in their recent collections some ideas which can be used by a keen needlewoman to bring last scuson's clothes fight up to this minute. If you take their hint and use contrasting ma- terials as they do on your age- ing but favourite dress, you'll be right up to date.
The corselet waist, as shown by Normon Hartnell, Mattli, Worth and Ravis, is a godsend if you want to give your dress a fresh start in iife. Imagine your black crepe with a wide band of velvet Inset frum the ribs lo about three inches below the waist, clipped in tightly at your natural waist line with a narrow gold kid belt, and if you like, bands of the velvet let into the skirt us Well.
Michael Sherard, one of Lon- don's young designers who keeps his air for drama andi colour femly leashed in by the demands of practicability, show- ed a day dress which I fell la love
with
at sight. It was
wool, the very flue dark green DOL. The skirt straight and slim, the bodice Ja turton silk. Over this was a short balero jacket in the green wool. And as I watched it walk-
Íng.. 'up and down his salon 1 realised that here was a dress with all the virtues and, mor- over, that one could easily adap! an established favourite on these lines.
Popular Boleros
Baleros of all kinds are popu- far this autumn, perhaps because they help to emphasise our new emull waists. So if your dress is too tight, or worn, you could hardly find a better way of fre- shening it up than this. Deckle first whether you are going to
Selfridge's Oxford Street store, since the utility scheme was in It is generally agreed the over- troduced, has given parades encli ail standard of British clothing| year of ""sponsored" utility fash- has been raised through this ions, exclusive to that store.j scheme, though a few items like These parades are open to the corsets and men's suspenders, for general publle for a week each instance, have not yet reached spring and autumn, and the gar- their pre-war standard. This is ments shown are prototypes of "CC41"the utsity mark on and elastic.
attributed to shorloge of rubber those sold in the above during the:
British clothes-is the widest
women's clothing, the dis- known official trade-mark ever eximinating shopper may find a
Wardrobe Helps introduced Into British fashion suit or a cout in the utility range suits round about £0
With the ceiling price of utility stores. It has became also a mark almost indistinguishable from that were often faced with having to front only, or whether your silk uf quality in so far as it is a Board of Trade
which would cost nearly three guarantee that times 25
hat. top is going to be a as much for
complete much
O non-utility pay almost the garment renches standards standa.
since these were not rationed, as bodice, with a separate bolero faid down by them as foir, value
they paid for a sult. To meet over it. for money paid.
Utility Prestige Gains this situation, Selfridge's has Wanted For Export, Too Two reasons why women pay opened what they call their me-f If the former, unpick the stitch-
are because dium-priced hat salon where one in joining boiler to skirt. Permission was given for export they feel they are not likely to may snatch up a utility suit with the bodice up the centre front of this clothing in May, 1948, in meet so many Lesponse to requests from over-idenitent models, or they haven't for sums between one and two trimming because you will want others wearing a new season's beret or chuchel and take off any collar or neck
scan buyers.
the higher
prices
During the war utility" tended time to search the
to be for the civiliun what "uni- form" was for the servicewoman. Shorloge of materials and rigid control of the amount used in each garment mucic variety th design impossible. The number of buttons and pockets, trimmings, even turn-ups on trousers, was regulated.
department pounds.
Am Temple.
women
SELFISH DAUGHTERS
wrong
to
produce a bolero effect in the
the
Slit
a nurrow upstanding military collar of the tartan to show above wool, Cut a alice off
the. bottom of the bodice, turn back the raw edges and face with biog binding
Now for the new tartan blouse. Cut out the front from a well- tested and perfectly plain blouse I have two daughters, one 19 gerous for the self-conscious. Leste and the other 17, both very|They might perfect themselves pattern, seam it in to the shout- With raising of the selling price much grown-up. They earn good in the theory of the art and yet ders, armhole, sides and waist. for utility clothes, and relaxatlan; money, but contribute
Finish-the- "nothing"|| become [exasperating -boren
-with-the narrow Beck-v of the style regulations; makers towards Their keep. My toife through dropping into the fatal band of tartan and a small bow, up now have intitude to follow Bees nothing
with this habit of listening to themselves. or the bow would look well in current trends.
and encourages their selfishness I'm surprised to find how narrow black velvet ribbon. One When "CC41" garments bear by further spoiling,
obvious many people think that to be a
vous advantage of this method the name of a reputable firm, une I have long given up protest- good listener one has only
you need not disturb the can be fairly certain their quality ing against boy friends being |lean forward, waar a bright, at- set of the sleeves.
entertained will be in accordance with the continually
in the tentive smile, and say Yes and However, if your dress is tight drm's general standard. Moreover, midnight.
house and staying often after No in the right places. Of course, across the back as well as the But I am thinking of nothing shuts up a good talker front there is nothing for it but no purchase tnx when buying "utility," The saying I will pay the rent and more swiftly.
to take off the whole top arul tax on most other clothing is 331/3 them all to their senses?-S.W.
nothing more. Would this bring Good listening means compro- replace it with the tartun. Now hension, sa close a grip and a per cent on the wholeasale price.
cut a band, say four inches With the general exclusion of You cctainly have a problem, } following of the theme that an from the bottom of the discarded hats, and a few items like dress but what can you expect if the aptly placed Interpolation here ing gowns
girls have been brought and ties, practically think of Dad as the universal
up to and there can direct, change the bodice. With this you can make an inverted pleat down the mid- course, tort up now hores, load every article of men's, women's,
dle provider! and children's colthing
of the back. Finish off the to fresh ideas, louch off the comes
Had they been trained. In the Imaginatión. It calls for more within the utility range of produc-iden of family responsibility, mental speed und versatility well and wear your new London tion and price control. Schedules, family sharing, family contribut- than actual talking and has its model right through the day with drawn up after consulation with ing, you would have something own fascination.
the customer
pays
Renommée
resses
SUITS & COATS.
503, VICTORY HOUSE
5. WYNDHAM STREET.
to appeal to In them. They would take it in their stride that as earners they became respon- sible members of the family group and os contributor have
say in the family budget.
An old rancher once told me. bearing with pride in his sons and daughters, that he and his wife had brought them up on the principle "No work- 110 {"cat." It may not be too Inte for you to try "No pay to ent" with your little bunch. Good luck to you!
In my efforts to improve my-Į self as a conversationalist. I have | become a worse one.
Searching for toples, 7 haye" read books, listened to all mgh- ner of talks, lectures, sought everywhere for new ideas, daly. to become" to conscious of that I am saying that I stick and dry up.
Can you suggest the best wody to make "be" % conversation I teresting whatever the sub- Ject? A.W.B.
Belter forget about being a good-talker yourself and concen trate on making yourself an In- teresting person to be talked to. Rules of conversation pro dan-
TAI HANG JEWELLERY Wholesalers of CUT-DIAMONDS
Sole Agente for
Liberty Diamond Cutting Works (Pty) Ltd.
Jobáknaburi – Bouth" Abrión)
Bank of Eat: Aala Bid "7th ̈Flöck," Room":207," Veteng_Kong:
phone,21816
edges with bias binding, press
confidence.
THE MOST FRAGRANT
OF PERFUMES
LUBIN
PARFUMEUR PARIS
These exclusive perfumes are now on 'salejat
A.S. WATSON & CO., LTD. HONG KONG DISPENSARY
Relon
puis
the
new
look into
'its new
FASHION
GET YOURS
FROM ALL LEADING STORES
SOLE AGENTS
CHINESE-AMERICAN TRADING SERVICE
SOLE DISTRIBUTOR KINGSFIELD CO.
32, WING KUT ST., HÒNGKONG
say Merry Christmas trice
with
Elgin American
TWINS
One good turn deserves another and the gift of a glorious
Elgin American compact calls for
its matching cigarette case. Here's double Christmas excitement for her.. With the smartest designing and finish, the tightest clasps and
powder section-to do her proud—and you, 'tool On sale at all leading departmental stores.
Sole Agents: REUBEN IMPORt export co., LTD. China Building, Hong Kong.
Season's
Greetings
FROM
Josephine:
ROOM 308
(Registered.)
Tel. 22837.
HONG KONG HOTEL
Baby Shop
MRS. H. MDALEM
Jar Seta
Corduroys
3ooks---Bockers
·ROOM: 218–2nd FLOOR
House "Strast.,