THE CHINA
MAIL BRITISH INDUSTRIES FAIR SUPPLEMENT, SATURDAY, MAY 1, 1948. -
Pago y
The quality, design, and-craftsmanship of fancy goods have improved vastly as a re- sult of the very rapid development of the ' departmental store:
FANCY GOODS COME INTO THEIR OWN
Fungy gonds, at one time re-fusunt designs will be seen, ingdesk or table, or as floor lamps,. garded as things of trivial Ims-jcluding a combined cigarette case rangs from the modern in chrome portance. have, Dhrough an -ad-fund--compuelom--This--he engine with plastic relief, to reproduc vance in public taste, and nestarned, and mensuires only two tions of Greek and other classical materials and production methods, inches by three inches. Another designs in vases and bowls, becume an important part af Britain trade. The gift and art ware departments In large de- partmental stores have risen su much in public esteem fluit the good, design, quality and "crafts- manship of their contents have been greatly stimulated and on- proved,
This will be nowhere more evident than in the Fancy Goots section of the British Industries | Fair. The Fancy Goods scetian is at Olympia, Lexicon. Visitors will!
By
Eugene Jacquier
Editor of "The Fancy Goods Trader And Exporter," London
Leather Goods
I fancy leather goods, hand
painted and poker worked mend-
ing Sets, purses, armchair ash-
"THE NDOR ROSE" embossed Perspex-Cake Stands.
trays, and a variety of wallets vious lines,
these articles are extremely allraclive and well Bnished.
Plastic tableware, fture of these articles and many
and cases, will be seen. Many of such as frul bowls, butter dishes designs produced in Britain are, and condiment sets, fish caters, well up to the standard of tho - unlal servers, and many other ar-best American examples. An' almost overwhelming selec- ticles will be on show, tion of souvenirs and gifts will be offered to buyers, ware "nione, one "hrin
lite Plastic Dinner Services Model Of
be
in
Town Bridge
here find not only a great variety (novel form of lighter which, als of gift and souvente Jums, but i though seen last year, his breu showing, more than“ 300 pieces, will see that the quality has considerably Improved is
In addition, ne inclusitng both furnishing and re
however, to the “generally improved, wut-that-s-the-wrist,—Thore—will, production—brassWANT,
These production or ordinary plastic port delivery dates will be early.of course, be a variety of table find an ready sale in Common- goods there has been an increas
wealth countries, United States ring lendency to combine plastic..
other materials with
the und South America,
London, Apr. 28. manufacture of new articles, the An Interesting exhibit, to ba Other souvenirs are made from design of which has been the shown at the Birmingham. sec- the leak decks of famous war-subject of much research. Trans- tion of the British Industries
plastle. ships, and from the stonework of parent
embossed-land Fair next week will be a large ́ historic buildings damaged in air used in conjunction with silver model of London's Tower Bridge. raids, like the House of Commons plate or chrome nickel, is being I will be about 144. feet wido. In Lamdon. These stone sou-used...for attractive and distinc Behind the Tower will be de- veitirs, In the form of vases, live eake
ser-1 stands, Dianer
picted a panorama of shipping ashtrays and ornamental bowls, vices will also shortly be avail- painted by six eminent artists find ready sale.
Fuble in similar materials. Many and in a cut-out at the top of
articles plastie
are
13 given
tiste painting there will be A Flower vases, fruit bowls and special surface treatment, with
small screen on which three- cocktail sets made of anodie hand painted decorations. These minute
bo sound picture will In short finished aluminum, which gives are very popular and are
projected, showing actunt ship- a glass-like surface with a high supply as far as the home trade ping activities in the great Port polish, will be seen in various is concerned. Foreign buyers, of London. designs and in a wide range of however, will find hardly any colours.
ilmitations OR the quantities An Iren of the enormour available und can in most in-
the Port of London given by- provisional Agures which show of gools
Recent years have seen stances be assured of early de volume of work carried out in greatly increased Use mnite of livery.
plastics of many kinds in the pro-
duction of fancy goods. This Powder compacts, flapjacks that 35,250,000 tons material lends itself to so many-and-vanity-cares, always-promin were handled ducing the _12 uses, and the fancy goods trades ent in the Fancy Goods section, months ending March last. Seven representing produce such a variety of articles will appear in many new designs hundred vessels,
Great progress some 600,000 used the Port dur- that its application has progress for this year.
ed rapidly along natural and ob- has been made in the manufac- Ing the week ending April 10.
British-made modern style, tempoys.
Smokers' requisites, lamp-ondesk lighters in a range of
- shades, fancy Heather gonds, prices, to suit most markets.
souvenir articles... aluminium! Lampshades will be on view. ware, together with many de- made
from silk, parchment, corative and home furnishing ac- plastie and other materials, many cessories will be on view, with attractive hund painted de- Mechanical lighters will be pro- signs, somɑ by popular artists. minently featured, and some un-Standard lamps, both for use on
*HEAD OFFICE.
Phi
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