Page &
THẾ CHINA MAIL, SATURDAY, SEPTEMBER 27, 1947.
The "STENORIZER"
PATENT ELECTRIC,
VULCANIZER:
SIMPLICITY
EFFICIENCY
Completely foul-proof
ECONOMY
Patent fuse ensures automatic heat control
and makes damage impossible,
REPAIRS
TYRE TUBES, RUBBER VALVES, METAL VALVES AND CANVAS HOSE
Manufacturers' Representative: FAR EAST IMPORT & EXPORT LTD.
127, II.K. & Shanghal Bauk Bldg.
Tel. 32509
Norton
MOTOR CYCLES
WINNERS of:
ISLE of MAN SENIOR T.T.
DUTCH SENIOR T.T.
BELGIAN GRAND PRIX
YU TUNG TAI LTD.
218, Queen's Building.
1947
1947
1947
Tel. 33015, 33245
A.P.D.
MOTOR CAR
COMPREHENSIVE and THIRD PARTY
-INSURANCE
BUTTERFIELD & SWIRE
Agents
London & Lancashire Insurance. Co. Ltd.
Royal - Exchange Assurance
Guardian Assurance Co. Ltd.
Representation in Principal China
Ports
ensures continuity of insurance including facilities for the Insurance of Leave Cars.
If
you
want convenience...
Compare..... and you will choose PLYMOUTH
Just compare modern conven-* fanoes and you will soon dlidovne why Plymouth is the choice!
Byen child cas Hft Plymouth's counterbalanced trak Hd. You will like the full-width doom, too- *• • • matomatīò Interior lighting - *
and pash-button starter.
So plan to see and drive the intset, Lookboet Plymouth!
ANY
IMPARISON
Sole Distributors:
&
COUNTERBALANCED TRUNK LID.
A child can lift it without danger
MOTORING NEWS AND VIEWS
start
AMERICA'S 1948 MODELS WILL BE A BIT LATE
Thore
be
will
воте пе
model Ameri-
Спл cara
around the
of 1048, but many will be delayed until well into the year; it may be mid-year before all manufacturers have their hext models on display: It will be eveh later before the supply catches up with the de- mand.
Stop-And-Go Chevrolet
The American automobile in. dustry has about 50 per cent greatest pro- duction capacity
than it had be fore the war but it may be well into next year before fullest use of It can be made.
passenger
cars
car
Plan Parts,
Service
Campaign
Thir is the thinking in many
Harnased by parts and materi- American trade quarters right as shortages, chiefly sheet steel. now and while it is subject to the industry has abandoned hope change on short notice, there that 1947 will be a record year In
Chevrolet division of General in nothing in the recent out-car and truck output. It apparent Motors, whose annual business
out look to indicate any major de-ly will do well if it turns
in parts, service and accessories and vlation from that programme. 3,500,000
totals more than $700,000,000, Many industry experts see 1,000,000 commercial units, some of the so-called indepen-had seemingly well-grounded ox-
Six months ago, the car builders is going after more of it.
It has disclosed plans for a dente-Nash, Hudson, Packard,
pectations that the year's output | drive among ita more than and Studebaker-us first out could top the 5,368,000 units_Chat | 7,000 dealers and their em with new models; some may were assembled in 1020. Since ployees to bring more Chevrolet come before the current year's last March, however, every t owners into their plants for re- end. Soon thereafter Kaiser-maker has had to stop and start Frazer may decide to swing a car and truck assembly lines para and service and "inciden
up the selling over ita 1918 modèle,
every few weeks for carrying tally to build Next to appear (the trade periods as stockpiles of body com- spirit that will be needed" when ponents and other items ran out. the competitive market returns authoritica believe) will bo
Many of the industry authorito new car distribution. some of the General Motors' les any there is no present assur- Spokesmen for Chevrolet, cara, with Buick and Pantine ance that the stop-and-go pro-leader in production and dis probably leading the way early cesses can be avoided during the tribution now and during most
remainder of the year On the basis of new tool
Nearing the end of eight months of the decade preceding the war, assembly reported new car and truck or operation this year, and die equipment activities to plants of the United States have dera currently on hand total date, the new Chrysler and put out about 2,215,000 cars and more than 1,500,000 and that Ford cars should not appear 703,000 trucks. until further into the year. Chrysler has not even hinted at new model plans; Ford has said its new Ford will be ready "after the first of the year."
In January.
Ford has said tho 1948 cars will be new "from bumper to bumper
and from wheels to Loof," but few of the other manufacturers have made any such assertions concerning their next models.
All will have style changes, of course, but the extent of the engineering advances to be made stil is regarded as un- certain.
BUT....
ferment"
1
the number la mounting at rate of from
20,000 to 85,000
3-Wheeler every 10 days.
car-
nimed
J
The One Model' Policy
There is
The Roomy MORRIS
"Bight
THE CAR WITH THE LOWEST UPKEEP COSTS
The Morris "Eight" with its exceptional interior roominess, its draught
large proof body and luggage boot. Remarkably economical to run, with a safe, high craising spred and an outstanding record for reliability, the "Eight" is better value than ever to-day.
..
MORRIS
Eight
SERIES 'E'
DODWELL MOTORS LTD.
TEL. 32302-32822
SEE THIS
TEL. 32908
The slogan "One Model Polley' bas some appear- anco of be coming too popular (comments the "Auto- car). In the first flush of careless rapture after the casting off of the taxation strait-Jacket there appears to be a widespread illusion that the extreme of rationalisation-a single big SHOW ROOM: Queen's Bldg. SERVICE STATION: Russel SL engined car manufactured In the largest possible numbers- is the ideal at which to aim.
Whether this is in fact so is extremely doubtful. room in Britain for the large car which will also sell freely overseas, but there fa nelthor physical room nor a public de- sire for a car population ex- clusively made up of auch mo- dels.
The denied of British mo- terists for the small car, typi- fied by the present "Eight."" has not been created solely be- cause it was cheapest in taxa- tien costs. It is the cheapest in a dozen other ways. More- its extreme handiness, over, the result of its small overall size, accounts for much of its desirability
the
eyes of does all that is Ownerв. necessary to provide pleasant| motoring, and it doca so at the lowest possible cost; hence its striking popularity.
Dealer Outlay The parts and service drive, California's
Of the factors that gavern dealers will spend the popularity of the amall car on which bid for post-
of $2,000,000 during! tion in the Upward automobile in September and October, will be not one has changed; the taxa-
tion rate has present lowered primarily at
merely beon dustry the
on bigger cars. It three-wheel Chevrolet owners. The purpose, must not be assumed, therefore, as Chevrolet executives explain that the rationalisation which Davis
ed the plan, is to bring back to is now both possible and im- Chevrolet dealers and service
amalicat models. To do perative, should eliminate would be a great mistake.
What is desirable is to eliminate the fussy categories that lie between the smallest and the large models. There will always be a market for a which provides the
cd $1,000 carries with it a big plum for 154 ful. And nothing if it falls,
technician if it proves success.
operators a much as possible of the business currently going to outside repair shops, Ex-
These, according to company officials, now number 2% times as were in operation as many before the war.
These aircraft engineers, dratts men, fooling experts and pediters are regularly employed during nights, Sundays and holl. days in developing the Davis for
Care-search
Engineering
the
Corps. If their prototype, named A part of the projected out vehicle
in a
the
BO
that
POPULAR MODEL
MARK ON...
The FINEST
BICYCLE BUILT to-day
'World's sargat
буста открил
THX HERCULES CYCLE & MOTOR COMPANY LIMITED,
SEXMONCHAN, ENGLAND.
GEPRESENTATTYRS JARDINE, MATHESON & CO. LTD. 16-18, PRODER ST, HONG KONG
Hercules
CYCLES
SOLD BY ALL LEADING DEALERS HEX/US
"Indefinite de after the designer, Gary Davis,ay on the page but the butt of car ownership at the AT LAST....
success, they will receive newspaper advertising, the lowest possible cost, and it is the latest double their normal earning rate, bulk of the dealer expenditure the "Autocar's" opinion word. from otherwise
they will receive will be in the form of awards for the General Mo- nothing.
present the current to employees who bring into "Eight" exactly fulfils that re their service plants new cue- quirement, tomers, defined as owners who have not had Chevrolet dealer service for 90 days or more.
'DUCO'
Promotional Expense What'll The THE RENOWNED CAR FINISHES
tors on plans for an entirely The Davis has been road-tested new, light, lower-priced Chey-tor 400,000 miles over all types rolet.
of roads at speeds as high as 116 Basically, this is the car onmiles an hour, Plans call for pro. which GM-Holden's is actively auction of at least 50 cars a day at work in Austraila and up-by Jan. 1, 1040,
Bealden the dealer outlay, parently it will be built-there
In addition to the tricycle type Chevrolet estimated its own ex- not in the United States. mounting, other but
unique features pense for promotional work and Shortages of plant building clude hydraulic built-in Jacks material will represent an materials and of sheet steel for for tire changing, all-aluminum ditional $250,000.
ad- car bodies is the reason given jenassis and body, and a one-piece for the present decision.
cantilever, removable top, Chevrolet will concentrate on aigners claim the Davis, with its Ming orders for its present and 80-horsepower, four.cylinder en 1948 Hines, instead of diverting gine, will average 50 miles to materials and energy to new the gallon of gasoline nt speeds factories and an entirely nqw of 35 to 40 miles an hour. design.
The Davis weighs only 1,328 Ford is also reported to have pounds, less than half the weight dropped its aften-revised small of the conventional light car car, and the 1948 line will be United Press. full-sized, though somewhat Bghter than present models,
Princess Elizabeth's first cor, which she will often drive her. self, will carry the number **HRH 1." It is a Daimler. The cars bo. longing to the King and Queen. of course, carry no registration number.
་ན་
SAFETY-HYDRAULIC * BRAKES sure you of swift, sure topping. ROOMY INTERIORS -two-tone trims and leatheretta paneling.
IS THE CHOICE
GILMAN & COMPANY LTD.
In automotive circles the drive routine algnificance because of De was regarded as of more than
the impending for first place in production and Chevrolet fight retail sales.
The Tucker
tored Tucker car.
Skidproof, and can't be turned
over.
are two claims made for the
Dow ear-mo-
2.
Standard "Vanguard" Cost Here?
How much will the new "Beat Chevrolet" has been the Ford slogan ever since postwar
Standard "Vanguard Cost production WES
when it is available in Hong Henry Ford II, president of the
resumed, and Kong, possibly next year?
No definite price has yet been Ford Motor Co. has sald his am- released, though the preliminary bition is to recapture first place announcement said that it would from the big General Motors di-'be substantially lower, than that vision.
of the Standard. Fourteen-pre. sent list price 4526 for the Saloon-ahd "not a lot more than the Eight price," which is 2305 for the Saloon,
U.S. Demand
For British
The car is being kept secret, Motor Car
but nome details of it are known. With 800 fower parts than other cars, the Tucker is stream lined, five feet high, and has a third lamp in the centre of the radiator geared to turn with the wheels.
Driving instruments are on The steering shaft.
At top speed; the Tucker will stop in 240 feet, instead of 1400) feet for conventional cars, say its engineers.
Manufacture of the "Vanguard," it la understoo, will be started early next year and the output for the first six months will
For Spray or Brush Application
For Rapid Touch-up or Complete Refinish
Stocks available in Hong Kong of the following:-
FINISHES
FUTTIES UNDERCOATS
RUBBING COMPOUNDS
THINNERS :
PRIMERS
PRIMER SURFACERS WAX & LIQUID POLISHES..
be plmost exclusively for the ex- port market. Production of the During 1946, when the Ameri-Eight, Twelve and Fourteen-will existing Standard models-thu can motor industry waa at a be continued until June or July, standstill on account of strikes, 1948. the demand for imported British cars proved unusually. brisk. war model built by Standard
The Trumph-itself as new post REISS, BRADLEY & CO., LTD. Over 1,000 cars were exported, will be continued throughout compared with 45 sent in 1988, 1948, after which there will be a The cars selling then were new model. moatly. Standard and Austin saloons.
In the light of the recent faxa, tion changes at home, Armstrong The Information now is that Siddeley Motors have discarded with the gathering speed of US their original plans for 1048 and It will sell for 1800 dollars car, production tho demand for are to make a fresh start, (£560), if Preston T. Tucker foreign cars has not lessoned No detalls have, yet been re- is allowed to retain the huge but has changed. There, aceme leased, except that plans for the 170,000,000 dollar Government to be, a marked demand for the 211⁄2-litre, (which might have re- owned Chicago was plant, where British sports car — a demand placed the present. 2-litre ; car)' the new car has been developed milkely to be challenged by the have been dropped, phylously for || War. Asiota · Administration American manufacturers, who soutathing bitter, and the stress has given the 44-year-old presi- are not interested in making laid by the managing director on dent of the Tucker Corporation such a carett
the need to get the price of their
a limited time to prove that In March, Bir Miles Thorus Product within 1,000, for ob 15,000,000 dollars (34,087,600) revealed that for his American Viour reasons. capital has been raised to com- exports he intended to concen plete the contract.
trate on the MG. -Nuffield Ex- Tucker is having 2 race porta are now implementing It has been decided to suspend, against time to sell 20,000,000 that polley. In August, Donald until further, notice, the granting dollars worth of stock before] Harrison; sales promotion man- of importing
exchange permita the deadline.
ager, took two Mün and a Tilley for motorcare into. Argentina. Ex- to Canada and the United States plaining this declsion, the Con- for a three-month campaign that the exchange initially allocat tral-Bank'at Bperios Aires-states It is hoped lit the future to ea to car imports mounted ite market these, makes in the Unit #7.800,000, while the azuregatad cd States on a very much larger value of permite granted to date scale than before therward L'exceeder £7.500.000, dat
Doncaster Town Council will spend #2,142.odd laying out five new car parka in various Daria of the town.
National City Bank of New York Building, Hong Kong
2 Queen's Bd. C.
Tels: 28007
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