THE CHINA MAIL, JULY 24, 1941
CHINA MAIL
WINDSOR HOUSE
THE NEW ERA
Commentators on world politics are all fully agreed that Japan now faces the crucial point in her his- tory and that a decision as to her future policy must soon be arrived at. Japan- ese statesmen are fully | aware of the seriousness of the position and of their responsibilities. Prince Konoye, as a preliminary to unobstructed thought has by forming a new Cabinet, dropped all those, including Mr. Matsuoka, who through their past political actions or state- ments, might tend to hamper the new era about to be inaugurated. As a result, Japan finds herself freer to-day than she has been for many months past to work out her own destiny.
What that new era actually includes few would venture to predict, but the Japan- ese Government now have time to consider whether they intend to follow a lost cause or to revert to Japan's former successful policy by mak- ing it possible for the peo- ple to exploit those com- mercial opportunities on which the country's pros- perity so largely depends.
BLACK-OUT ENLIGHTENMENT
The Art Of Propaganda
Much of this prosperity Germany is now waying a psycho-;
has disappeared during the past few years and the reason requires no seek- ing. German
ideas of
"Mein Kampf." Below
the will devote their memories only!
book's most important passages to the thousandfold repetition of On propaganda are published,
the most simple ideas.
For the art of propaganda lies in the fact that, understanding the
logical wear us well as a military war. That psychological war is based in the principles of pro-i paganda laid down by Adolf To whom must propaganda ap Hitler
autobiography peal? To the scientifle intelli- great masses' worlds of ideas and gentsia or to the less educated feelings, it finds, by a correct tu the attention, and further to the
114
s
events, necessities, clc., the pur- pose being to move their import.
the hasses toward certain facts,
ance into the masses' field visiun.
never
mentul inertia or their concelt.
But if one understands the necessity of using propaganda to of attract the great masses, the
[following rule then results:
It is wrong to want to
give the many-sidedness
military power carefully because he had not suc- masses? it must appeal forever phychological form, the way inculcated during ceeded in defeating the and only to the masses! months of steady labour British. He failed to as- in a scientific training of the in- our super-clever intellects
The lask of propaganda lies not heart, of the great masses. That are, however, not eradi- sist his ally Italy individual, but rather in directing understand this proves only their, cated by a simple stroke Abyssinia. He failed, of the pen and German through lack of the com- influence is still strong inmand of the seas, to send certain sections of theja de quate supplies The art of propaganda is ex- community. Fortunately across the 60 miles of clusively to attack this problem propaganda
so skillfully that a general con- of scientific teaching. for Japan it will not lie water between Sicily and with German well-wishers Africa and thus was un- to guide Japan at the pre-able to attack Egypt. He sent time so much as a curved back through cold and measured cal- Yugoslavia, Greece and culation by her statesmen Crete, but had to aban- of future possibilities. don helping Iraq and
-By- Adolf Hitler