THE CHINA MAIL, SEPTEMBER 3, 1940 Bringing Up Father
WELL-IT WON'T BE LONG NOW BEFORE WE ARE HOME - OLD- HOME-SWEET HOME -AR- TO SIT ON THE VERANDA - AND LISTEN TO THE BIRDS AND HEAR THE PEOPLE FIGHTIN’. NEXT DOOR –
DO YOU REALIZE WE WILL SOON BE HOME ?
INDEED - DO- I WAS JUST
THINKING ABOUT
AH- IT WILL BE GRAND-
THAT REMINDS ME-1 - MUST HAVE THE PIANO TUNED-AS I MUST RESUME MY SINGING LESSONS-
By George MacManus
BAU- 1. HADN'T THOUGHT ABOUT
THE SINGING
LESSONS
1910, King Textures Sybilicate, Ine, World rights reserved.
A PAGE FOR WOMEN
Men Are Interested In Tucks And Pleats, Too?
It would seem that women havej rather let their men down in the matter of clothes. Grim statistics as brought out at the International Association of Clothing Designers! meeting, held recently, show that] a man buys only four-fifths of a suit a year and that the bulk of the family clothes budget goes for feminine attire!
Furthermore, it was revealed that although women play a big part in buying men's clothes---they purchase 80 per cent. of the men's clothing-they have done little
toward making men style con- scious or, in fact,, becoming style conscious themselves in behalf of their men.
Must Be Educated
Miss Dorothy Stote, fashion authority and author of the book, "Men, Too, Wear Clothes," holds that both men and women can be made style conscious in the fleld of men's as well as women's clothing.
Then, when Babbitt buys his suit and hat, topcoat and tie, he (and of course Mrs. Babbitt, who will be along) will be as deeply concerned with appropriateness and fit as is Mrs. Babbitt when she purchases her own, outfit. His rotund figure will no longer be accentuated by the wrong lines or colour, nor-will-his hat-perch squarely atop his head. He'll pick the right style for his particular; figure, because he will know not only what is currently the mode but also which style looks best on him. But meantime he and his wife must be educated up to this! "Most men still consider clothes as merely necessities essential to cover their persons," observes Miss Stote. "And men are not, alone responsible for this attitude.) Men's clothing shops seldom take a chance on anything new; and they continually stress, women and men buyers look for, price first, wearing virtues second, and style last. Little is said or done to promote style and appro- priateness.
and the
Men Are Less Sure
"Every woman knows what kind of clothes best suits her type.
7-6
BO
(Refkind by The Bell Byndjɛelo, (Inơi) -
women to-day could mako up their minds effiolently as they make up their faces, indeciaion in the feminino world would be nit.
A Patriotic Schemel
Red, white and blue is the theme of Rita Johnson's three- piece suit The navy skirt is generously flared and has in- teresting-peg-top-pookots-at- oach alde, Topping-the-skirt- ls a white bell-hop Jacket æcoented by military gold. húttons in a double row at the front, and repeated on the sleaves. The ensemble la completed with a navy and white braton, white ahoon and rad bag.
Would Sell Appropriateness
That's why the women of this, country are so well dressed. Men are far behind in this. But what can we do to change them?":
Such advertising would illus- Miss Slote admits that designers trate wrong and right styles for [have been making clothes to suit men of differing physiques and would stress the fact that the every type, but that they and the clothiers have exactly the right retailers have done little to tell clothes for every figure. It would men this or to see to it that the sell appropriateness. Then, Miss men are sold the types made for Stote would promote the econo- them. They have done much too mics of owning two or three sults, little with colour, she said. Educa-land teach the relation of business tion of the public in style con- success to correct attire. sciousness is greatly needed, she She would supplement this with feels, and she proposes to do this fashion shows making them "he through a new method of adver- and she" affairs to Led romantici tising and through fashion shows.interest.
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