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22143
THE CHINA MAIL, MAY 16, 1940
WHAT IS WRONG WITH BRITISH PROPAGANDA?
Bringing Up Father
'S WASTING HIS TIME ~I'M
HE ONLY ONE HERE THAT
·HAS A CHANCE
TO BE NOMINATED-
AS I LOOK UPON THIS SELECT-GROUP. OF GENTLEMEN AS WE ARE GATHERED HERE IN WASHINGTON TONIGHT – KNOW THERE IS PRESIDENTIAL TIMBER AMONG YOU – FURTHERMORE -
THAT SAME OLD SPEECH.
AGAIN -
ER IF H6. RRING KINDLING
WHEN HE GETS THROUGH **** WANT YOU HEAR MY
·SPEECH-
WELL MUST MUST
NE morning my friend Sir Walter Monckton, the lawyer who ́directs the Press and Censorship Bureau, feeling rather more concern ed than usual about a piece of news that had been stopped, betook him- self to the Air, Ministry to see about it. The pundits there brought in a junior officer in Air Force uniform who said he was the person who had stopped publication of the news.
a
As the young officer retired newspaperman who had accompanied Sir Walter said:
like us smaller fry--chloroformed and beaten. It was no good us plain- clothes newspapermen at the Press Bureau, not allowed to approach the gods in Whitehall, trying to storm the fortress of the admirals and the generals and the marshals when such political bigwigs had failed.
#
A sour, lethargic stupor seemed to enwrap us pressmen all. We took comfort (though pretty cold comfort since we were anxious only to be free to tell Britain's story and glory to the whole world) from the fact "There is your master. You may that bigger stuff than ourselves had be Sir Walter Monckton, K. C., Chief | failed to breach the Service strong- of Censorship and all that ....but holds. there... that 'junior officer in uni- form
He he is your master! has more power than you.”
And that's about the first thing that's wrong with British propaganda whether it be telling the news through the Press Bureau, interpret- ing it through the Ministry of In- formation, or censoring the stream of news and articles that flows through the Press and other channels of publicity. The brass-hats of the Service Departments put on a stran- glehold at the start of the They still keep their grip. They are .losing us the War of Words.
war.
They are not to be blamed for want- ing to get on with the job of fighting and winning the war; but they are to be blamed for not seeing that this war is different from all others
Arm and that the new Fourth which conducts the War of Words is all-important, and that their will- ing co-operation with those who un derstand the technique of that war- fare is essential for victory.
|
In turn, Esmond Harmsworth, boss of the mighty "Daily Mall," had failed; Lord Camrose, architect of the modern thriving "Daily Tele- graph," had failed; Walter Fish, as slick and competent a news man as over came out of Fleet Street, had failed. William Will, the newspaper owners' watchdog, had struggled like the veteran war-horse he is, but had met mostly with frustration. I be-
-By-
TOM CLARKE
Jately Chief of Nowa Division at Press & Censorship Bureau
lieve he still goes on indulging in the only luxury free even in war time to all mankind-HOPE.
There has been little sign of any
Lord Beaverbrook was wiser than such co-operation on the part of the higher-ups. They have not seen the some of us. From the start he gave way the world is going since the last a wide berth to the Ministry of In- great war. They have the distaste formation and its anæmic offspring and disdain for the Press and publi- the Press Bureau. He must have been city common to their kind since the amused at the discomfiture of those Crimea. They are quite good fellows who rushed in where angels feared really, but incapable of looking at to tread. Would Beaverbrook have Could he have broken the Press, the Radio, or the Film, as failed, too? anything but nuisances.
the stranglehold of the brasshats? all One of them, with whom in
I wonder. I think it's a pity he other things I got admirably, once didn't try. He is a master propagan- unbent to try and see my point of dist of our times. If I had my way, view. After a long pow-wow heI would conscript men like Beaver- agreed to go to higher authority at the Admiralty, and present my case for the release of a certain piece of news.
brook and put them in charge of our propaganda. After all, our immedi- ate job is to set about winning this war, without bothering as to our do- He came back in a few hours. "Imestic political differences. They can have presented your case to the best of my ability," he said, "and I am happy to tell you I have lost". Now, what can you do with folk like that?
It was at such heartbreaking mo- ments of failure that one wondered what had happened to the civil po- wer in this democratic country. What on earth were the functions and au- thority of the Ministry of Informa- tion and the Press Bureau? Where were such scintillating stars of re- presentative government as Winston Churchill, Kingsley, Wood and Hore- Belisha?
After they were trustees of the civil
power set up by the people which still runs in this country, al- though they happened momentarily to be Ministerial heads of Service Departments.
Alas, they had been chloroformed
“WAKE ME
GP: WHE
PEAK
wait.
Propaganda as I see it should aim clearly at three things:-
1. ON THE HOME FRONT: Stimu- lating and maintaining the peo- ple's interest in the war and giving them spirit and con- fidence.
one (In
word, MORALE.)
2. IN THE ENEMY COUNTRY: to foster a spirit of defeatism without lying.
3. IN NEUTRAL COUNTRIES: To bring about an atmosphere favourable to our proclaimed
causé.
We British are good propagandists only by accident. True, we got away, with it in the last war, when people like Northcliffe and Beaverbrook
(Continued on Page 11)
·
By George McManus
ALL OUR EYES ARE OPEN TO THE GREAT NCE OF THE WAYS AID MEANS: AND FURTHERMORE - MY DEAR FIN CONCELISION I WANT TO SAY
-WAY HE ALKS T
NOTHING
THAT MEANS HE'S START- ING ALL OVER
FAGAIN:
0