THE CHINA MAIL, JUNE 13, 1939.
Beauty and You
by PATRICIA LINDSAY
Cosmetics Are
Psychological Aid
state of the union. Letters seeking advice or cheer. Letters expressing
Kitty
A great deal of written and men and women who live in every spoken debunking of cosmetics has been going on recently. Men and women who have had little experi- ence with the cosmetic industry have taken to telling the world that women are fools to be duped by those who manufacture their beauty aids. Magazines, particularly those which are not favoured by cosmetic advertising, have printed articles in which rash statements are made about the little or no efficacy of most cosmetics we women like to
use.
and
I certainly wish that these smart authors would take a day off read my fan mail! Letters from
Designed For Mother-to-be
This smart pattern adapts the classic lines of the favourite shirt- waist frock to the special needs of mother-to-be. The skirt is a wrap- around, fastened and adjustable at the side, with a narrow belt end- ing in a bow. The blouse, with plenty of bust fullness under the smooth shor'der yoke, has a youth- ful round collar and pretty frills that give it a fresh, feminine look and (because they are narrow) add no bulk.
5-6
Reno is supposed to end marital problems but judging from mar- riage bureaus reports they both end and begin there.
Geoff
Sensible husbands take pride in their wife's desire to be as
attractive and charming as possible!
appreciation for advice which help- the ones you select and diligence ed them with an emotional or phy-with which you use them. sical problem. Men blunt but candid Of course, I know that many of about the treatments they have the prestige lines of cosmetics are found successful for skin and hair. priced too high. But there are Girls overjoyed because a blemish reliable products on the market 80 has been removed and a new love priced that practically every woman affair is dawning! And mothers, may have what she needs and who cannot afford direct profes- keep within her cosmetic budget. sional advice, grateful for what I can tell them about their children's beauty.
No one can deny that there is hope in a jar of cream, anticipation in a new lipstick, and rejuvenation in an efficacious skin masque! The mere fact that women yearn to look their loveliest is a healthy sign. If this urge is choked woman reacts violently and frequently becomes a psychological charge for some one. When one realizes that some U.S.
In a portfolio marked "Com- plimentary" there are many letters which indicate, with force, that cosmetics are a psychological aid to most women and to many men. We know cosmetics have been with us since words were recorded, and they are likely to be with us for hospitals find beauty salons essen-
ever.
tial for their patients there is little If a law decreed that all cos-doubt that, despite their price, metics were to be banished from cosmetics are a definitc boon to America the number of dejected females and disappointed males would be colossal!
woman's morale, and have a very definite place in modern society. I only caution that women and men HAVE MODERN VIEW-POINT learn to buy them intelligently and Don't let anyone tell you that to use them wisely. The acquisi- cosmetics do not create beauty. They tion of beauty, after all, is a harm- do, and the amount of beauty they less hobby from which every create depends entirely upon You-man reaps good dividends!
wo-
*
"Blossom out
IN THE
Youthful
MODE
IN
CLOTHES THAT'S
YOU KNOW YOU LOOK DE- VASTATING LIKE THESE WHY YOU WEAR THEM! YOU KNOW TOO, THAT VOGUE CATERS TO YOUR EVERY WHIM FOR SAUCY SOPHISTI- CATED CLOTHES FOR DAY AND EVENING WEAR!
New Shipment Just Unpacked! THE PICK OF THE NEW SEA- DRESSES,
SON'S
SMARTEST
FROCKS, HATS, SHOES AND ACCESSORIES.
COME AND
INSPECT THEM!
YOGU
1ST FLOOR, GLOUCESTER BLDG.
178, NATHAN RD., KOWLOON.