THE ART
OF
LYING
THE CHINA MAIL, DECEMBER 19, 1938
"MEIN KAMPE❞
-By Adolf Hitler
"Britain Told the Biggest .. and Best" "Christians were Fanatics"
Hitler began to study propaganda in the trenches..
RAM
ガーで
Lloyd George, whom Hitler describes Welsh demagogue,”
as; ""This towering
or
It was a hard apprenticeship. The first lesson was bitter disillusionment with the German pro- paganda. The soldiers had been taught to laugh at the contemptuous cartoons of Scotsmen which appeared in the German comic papers. When they dual soldier against the horrors of look," Hitler confides, "so that their war, preparing him for the most thoughts and actions are governed than by reason. first met the furious rush of the kilted regiments, frightful blows that could be rained more by emotion
Indeed, the more ter- This emotion is not a complicated "ladies from hell," they were amazed, appalled, and upon him.
It does not differentiate rible the German weapons the more affair. angry with those who had deceived them.
confirmed was the Tommy in the much but it is either positive view which his Government had al- negative, love of hate, truth or dies, Hitler himself seems not to have accepted this official version ready-implanted in his mind concern- never half one and half the other.' of British decadence. At any rate he recovered from it in time to
ing the enemy.
His faith in his Thus the mob who will crown a man note the utter astonishment which spread across his comrades' faces leaders was strengthened; his rage one day and crucify him the next as it dawned on each man that these "Tommies" were not the crea- against the villainous foe was heigh- are quite consistent with their own tures they had been told about. What a ridiculous, monstrous tened. mistake cries Hitler, ever. to suppose that the English were "just crafty and incredibly cowardly business-men! Only the profes- How well the British sors who imparted knowledge in pre-war Germany could have been the way to appeal to the idealistic such fools as to believe that Britain had built up her world empire side of the men! by mere swindling and double-crossing!"
"BRITAIN WAS UTTERLY
RUTHLESS"
understood
character. At a given moment they have only one idea.
The British realished this "with real genius." No half statements which might give rise to doubts came out of that lie-factory! What
fought for "freedom-not even
nations! should we say, demands Hitler, if in
While Germany fought for daily bread. ・・ Britain
own people when such a sacrifice for herself, but for little was necessary. Always, Britain had The Germán propagandists had not the will to fight for her own hand the faintest conception of the nature in the game, and at fighting she was. of forces which could lead men to tenacious, unflinching, and utterly their death of their own free. will. When a man fights only to fill his belly he quickly comes to the stua- tion when he will fight-or not fight -for anyone who will provide that much for him.
ruthless.
Britain exacted a terrible revenge on those who had despised her-and duped the German people.
*
*
*
Did Britain possess no great na- tional army? What odds? It is not the military form of a nation's strength that is important, but rather the will and resolution to make full use of it. Though she had no army Britain had a superb fleet.
But Hitler confesses that his chief In any case, Britain always fought Britain's own propaganda, on the with the yeapons best suited to gain other hand, was brilliant. They pro- admiration is reserved for the size her victory. She hired foreign trayed the German as a Hun. Thus and simplicity-of the lies put out mercenaries as long as they served they built up an enduring psycholo- by the British propaganda machine! the purpose. At other times she gy of hate at home, while among
A lie that is a good lie (that is, an poured out the best blood of her their troops they steeled the indivi- effective one) is always a better lie
No other
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if it is a whopper!. The capacity
advertising a new soap the poster credit of gave other brands the being good? We should shake our heads over it!
or
It is nonsense then for the Ger- mans even to discuss the possibility of the enemy having any right
It was simply crawling justice. folly to suggest that Germany could not be held alone responsible for the outbreak of war! "The proper thing would have been lay the full burden of it without cease upon the enemy, even if this did not corres- pond with the true course of events -which was nevertheless the fact."
of the masses for absorbing an idea HAMMER THE SLOGAN HOME!
is limited. So made it simple. And give it to them in black and white,
Don't try to be too clever with
no half-tones! For otherwise you propaganda! says Hitler, master The effectiveness of miss the entire purpose of propa- propagandist. ganda, which is to present a clear your mass appeal depends upon the So view of the situation on which the numbers who can grasp it. masses are willing to act.
pitch it on a level which the lowest "An immense majority of people can unterstand. are womanlike in nature and out-
(Continued on Page 3).
Huge propaganda pósters symbolishing the rise of the Nazi
Party displayed
for comparison,
a German exhibition. Note size of machinery