Beauty and You
by PATRICIA LINDSAY -
Older Woman Dignity Need Not Be Dowdy
simple
And
choose
It appears from any casual glance their figure in a severely
Then they buy accessories on a busy street that many mature manner. women are under the illusion it re- to accent that dignity of line.
the final touch, they quires very youthful; slightly extre- for
colours me clothes to be chic! Somehow they make-up to harmonize perfectly with feel that dignified clothes, of line the type of outfit, and the and colour to suit them, lack smart- worn. They have mastered the art
And they make the of dressing well. ness or dash.
fatal mistake of masquerading in clothes and make-up meant for their budding daughters!
DRESS TO YOUR AGE Even though your dress allowance is small and your beauty budget too, If I could take you to luncheon put a little thought into what you at one of our smartest spots you buy and when and how you wear it. would be amazed at the simplicity The older woman should strive for
Geoff
An assemblage of current youthful fashions frequently make the
mature ridiculous.
woman
She should not beauty in dignity.
Her years try to avoid dignity. have made her a definite personality -even the graying of her hair has .made certain colours more becom- ing to her, certain cuts of frocks and coats more flattering.
years Cosmeticians have spent
your blending colours to enhance
and. have more fragile beauty brewed formulas to keep your gray hair from turning yellow or losing its lustre. There are creams and lotions, lipsticks, rouges, eye make- up and hair aids, juss you. They viore nace' to sell, su naturally they were made to make you more beauti- ful. If they do not accomplish that how would there be a market for them?
Play up your years, your dignity! Make them chic! Leave the crazy dress fads, the bizarre in coiffures, the the glaring in make-up for
like it
★
THE CHINA MAIL, DECEMBER 8, 1938
GIRLIÇAGS
A
Copyright, 1938, by The Bell Byndicate, Inc.)
GETTIER
71-3-
“Life begins at forty," say s ́soliloquizing Elizabeth, "to live in the past."
Runabout Frock With
New Pleated Skirt
:
all but not too severe, because the waist-- This type of skirt, pleated
the. and dignity of the clothes worn by youngsters who like to look women who can afford the best and freaks, and can get away with
And they because no one really cares what round and stitched down about amid- line the most fashionable!
They are still the em- are the chic women of their group!
age youth does.
bryo of personality, you of mature hips, is very popular right now. It's because it gives These women are ever aware of years, are the finished product.
it by wearing appro-very satisfactory line first, and accent second. That Dramatize
street priate clothing and a beautifying
you the grace and ripple of a pleated. is, when they shop for a
flatters make-up. dress, they buy one which
-|||O|||B|||||B||||||||||||||||||||||||||||skirt, and yet has a smooth, slim line
SOUTHWELL'S PRODUCTS
over the hips. Here you have it in a very smart design built on classic shirtwaist lines, simple and tailored,
is bloused a little, and sleeves are high at, the shoulders.
Make it of flannel, jersey, flat. crepe or tie silk.
MINCEMEAT
1-lb.GLASS JARS.85
Witty Kitty
2-lb.
1.40
99.
PLUM PUDDING
1-lb. TINS
2-lb.
1.10
1.84
THE DAIRY FARM, ICE & COLD
STORAGE CO., LTD.
pure food speCIÁLISTS.