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THE DAILY SHORT STORY
TRADITIONAL LETHARGY
DOD would have forsaken Sanborn- confined in Rod.
.
"What we must do
if it hadn't been for Ella Dixon. Rod's I've talked with mother and she's will- business was waking small towns out ing to let me show our rose garden to of their lethargies and making them visitors. It's an idea we can work on. aware of their own charm. Heretofore We'll advertise Sanbornridge as the vil- he had worked on the theory that the lage: of roses and give, the impression more scornful a town was to his pro- that every year thousands of tourists position the better he liked to go to come here because there's nothing like work on it. But Sanbornridge had a it anywhere around." defence so impenetrable that for the Rod thought that was a knockout first time defeat actually stared him idea and said so. He hammered away in the face. The defence was chiefly at it in all his propaganda, adding such composed of something he presently phrases as the Garden Spot of New identified as Yankee tradition. San- England, Quaintness and Beauty in the bornridge was the first New England Traditional Setting of America's Foun- town he had ever tackled, and he soon ders. discovered that the natives, without even going into a huddle over the mat- ter, presented a united front of indif- ference.
Rod would have quit after the first week, but he met Ella Dixon who was the daughter, of Uriah Dixon, the local banker. Ella gave him courage.
"Ordinarily,” she told him, "I sup- pose I'd be just like everyone else here content with things the way they are. As it happens I've just returned from a motor tour of the United States, and Sanbornridge looks different to me, I mean, I noticed things I'd never no
Even then he had doubts, and so did Ella, because the citizenry of Sanborn- ridge showed themselves to be harder nuts than even Rod had guessed. Then one bright Sunday, when the roses in Banker Dixon's garden were a profu- sion of gorgeous colour and sweet fra- grance, a car stopped before the house, and people got out to look. Then an- other car stopped and another, and an- other. Before noon there wasn't a parking space within a quarter of 1 mile of Banker Dixon's residence.
Banker Dixon was slightly annoyed, but Ella and Rod were delighted. So
By Stanley Cordell
ticed before. The town has a peculiar, were Will Daniels, who ran the local charm, a quality of restfulness that is drug store, and Osmund Sloane, who the product of antiquity. It has beau- operated the only filling station in tiful gardens and quaint homes and town. Those two did more business lots of other things. Her eyes cloud- that Sunday than they had done all ed. "It also has a lot of poor people spring. who are slowly starving because they're It was as though a charge of elec. too proud to ask for relief,”
tricity had spurted through the town, Rod stared at her in amazement, dissipating drownsiness and disrupting "Why, say!" he cried, "That's exactly inertia. When the next Sunday came what I've been trying to point out to around, there were signs out inviting your hard-headed town fathers. My tourists to visit other gardens, and all business is telling the rest of the world the stores in town, werd open sand what you have, and bringing them here couple of enterprising families adver- to see for themselves. Your poor tised for overnight guests. people are only poor because of the
Rod and Ella couldn't have been more same pride that's causing them to sur pleased. They foresaw a bright future fer right now.
for Sanbornridge. There would be no "Look!" Rod for the moment forgot advertising appropriations. They knew difficulty in raising money for future that Ella Dixon had lovely blue eyes that the village had wakened at last to and straw-coloured hair and an ador- realise its own charm, and was cashing "ble / mouth, "Look!" she repeated, in
&
"did you know that the American pu- Sitting alone with Ella in the ham- blic is advertising conscious? I mean, mock under the maple tree in the rose here in America unless a thing is ad- Farden a month later, Rodipondered on vertised it doesn't have any value. all these things and, thought: "It People think they discover things by was tough shaking them out of their themselves, but they don't. Americans traditional unawareness. But, Ella's have to be sold on an idea. They have different, Ella understood. I wonder to have things pointed out to them in if it's going to be hard making her a manner that makes we can bring understand: other things." "And he folks here, they'll do the rest.”
turned to look at her, and decided al-
"How much?" asked Ella, "do you, most at once it wasn't. 3 need to advertise Sanbornridge?”
(Copyright, 1988, By The Associated -"nife thousand dollars,” Rod replied "Newspapers) with he stion.
that
that lla,provided
ones
have had
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