THE CHINA MAIL, APRIL 13, 1938.
Hong Kong To Have New Beauty Centre Max Factor's Gospel for Make-Up Explained
unsula Jeffries
by
Why do YOU use make-up? Įmake-up, providing it is applied in Come now, we want the honest the proper way, and providing we truth. Isn't it because you want to use the proper shades to harmonize attract the opposite sex? Of with our own natural colouring. course; Ninety-nine women out of Which brings us to-
a hundred make up their faces for that reason, and the odd one just isn't man enough to admit it!
COLOUR HARMONY
Every one of us, we are told; is
a separate and distinct type. No
of us are two
exactly alike
in
It was only yesterday that we were asked that question by Mr. colouring, so it is logic to assume T. M. West of Max Factor's Holly-that no two of us can conform to wood, Make-Up Studio, and he knew one type of make-up. the answer before we said it..
We are inclined to classify our- "Women make up their faces to selves too-broadly into blondes, attract men," he stated, "therefore, brunettes, redheads and Titians, every woman should strive for but take two brunettes, put them naturalness in make-up because side by side and you will find that that is what men admire most." neither one is anything like the Naturalness is also the gospel that other. Even if both were to have Max Factor preaches.
brown hair and brown eyes, the colour of one will be either lighter or darker than the other. That Is there such a thing as natural-calls for a different type of make- ness in make-up? Can naturalness
an
our
IS IT POSSIBLE?
up.
be achieved when make-up itself is Max Factor has no hard and fast artificial means of enhancing chart of colour harmony-each features? Mr. West says person is catered to individually, "yes," very emphatically, and here
and each one is provided with are his reasons.
make-up to suit her type.
correct
How can you find the make-up to blend with your own colouring? Obviously, as you know little or nothing of the art of ap- plied make-up, you will need the
-
Creier
GOING ON LEAVE Mrs. J., T. A. Gilchrist who, with her hu band, is leaving for England in the Rawalpindi on April 30, an long leave:
Do It This Way
flags of variegated gum drops stuck on wood picks. Let the sea be of shredded lettuce. Or fill the bana- nas with vanilla ice cream and sal them on a custard sex.
*
*
*
Time was when any woman who sought to cosmetically groom her face she was known to be "painted and powdered." Make-up, in the sense that we know it to-day, did not exist then. It was merely advice of experts to first find the pigment to provide a colour coating right colours to blend with your A faint suggestion of garlic is a Why not a feet of banana boats for the cheeks and lips, and a
type and, secondly, to show you how magic touch to many a vegetable for a 12-year-old's birthday party? quantity of more or less minute
best to apply it in order to make salad. Just brush a clove of garlic Stuff hollowed bananas with diced particles which served to conceal the most of your appearance. It is quickly around the salad bowl, or pineapple and peaches.
Attach the natural skin surface beneath a for this purpose that Mr. West is the dressing bowl That is enough flaky layer. The chemical suit shortly establishing a Max Factor to blend the flavours of the other ability of the colour or powder Beauty Salon in the Colony, where
ingredients materials for direct application to the sensitive human skin was sel- you may not only sit for a free de- monstration to see how beautiful
Cocktail tray suggestions: squares dom considered; the suitability of the paint and powder tints to each you can look when made up expert of dill pickles and cheese alternated ly, but also learn the tricks of
on wooden picks; Roqueford cheese But since other, almost never
In preparing Welsh rabbits be balls mixed with catsup and placed careful not to over cook them or then science has made a transition applying make-up to the best ad- vantage. Whether your face is from “paint and powder" to "make-
round or long, there is a right place on small crackers; liverwurst cream-they will become strings. up" which is, briefly, a studioasiy
for your rouge which they willed with butter and spread on but- combined array of materials design help you find And one last thing. [tered toast points; crabmeat mixed with chopped pickles and spread on ed, not to gaudily decorate and
EYE APPEAL
buttered white bread fingers; corn- conceal the complexion, But to
Most women are chary about led beef cubes spread with salad artistically accentuate and high- light the natural beauty already in touching up their eyes. They feel dressing and speared on wooden this branch of beauty culture is
skewers; slices of browned cocktail The transition was not an over-best reserved for stage effect only.
olives on wooden picks: night affair. For instance, Holly-Mr. West sees no reason why itsausages alternated with stuffed wood's make-up wizard, Max Fac-should be. After all, a woman's tor, worked diligently over a period eyes are the mirrors of her per- of some 30 years to perfect make-up sonality, he says, and she should so that it would appear transparent make the most of them. and almost invisible; so that its A theatrical effect can be avoid-leftover soap bits in a jar and co-wood's best-dressed women. Not action would simply bring out youred, providing you know how Infering them with boiling water own -natural colouring; so that fact, the only reason why the Aver- is afraid to use eve society, discriminating and conser- age woman vative in taste, would adopt make make-up is because she hasn't yet learned the art of applying it to up without fear of offending. “
Now here is a true instance that effect,
That art is only one of the many naturalness can be achieved with make-up, and the story was told us that Mr. and Mrs. West have come
to teach our ladies. by Mr. West.'
evidence.
...
A soap jelly suitable for launder- ing clothes can be made by putting
*
"ARE YOU A CLOTHES
HORSE ?"
asks Loretta Young
Loretta Young is one Holly
because she is a fire star and has a lot of money but because of her ex- To remove cod liver oil stains from clothing apply a tablespoonful of cellent taste. banana oil mixed with a tablespoon Hundreds of wealthy women dress. ful of soapy water. After five-min-badly, simply because they have no utes or so wash the stained article eye for what suits them. in warm water and soap suds. Then Trinse it thorougnly.
Personal Jottings
A year ago in Honolulu, he was giving a
a series of make-up, demon- strations with the and of his wife, who is a trained beauty operator,
Mr. J. F. Smedley is leaving- having studied the art of applied Colony in the ss. Talthybius
make-up at the Max Factor Make
*morrow for a short vacation Up Studio in Hollywood They Canada. picked from the audience the wife of an American army officer affected the theatrical in make-up, and proceeded to work a
ation. The best testimony of results they achieved is
Here Loretta Young gives a few tips as useful to the typist or shop girl as they would be to a duchess.
Don't make a felo yourself simply
Buy
d'Affaires to the Central Govern- and fine mo tomment, and some 20 other guests, to have one
in a dinner in the Rose Room of the so-good out
Peninsula Hotel Madame Li See Give your Ling, Miss Kim Lui, Mrs. and Miss careful thought.
Mr. and Mrs. J. T. K. Gilchrist Trilog and Lt. Keen Buchanan were are leaving for England on April among those present. 30, in the s.5. Rawalpindi They
pect to spend about a month
in the words of her husband who London prior to touring exclaimed: "Mabel, this is the first and will be absent for time since our marriage, that you, Mr. Gilchrist is with
Works Department. really look natural.”
So taking everything into
sideration,
Naturalness
Mr. A E Pratts was host
Mr. Langon
the
Buy clothes that will give you tgreatest use. In other words, don't
buy things you don't need represent waste of m forthcoming marriage has Plan ahead, so tha bounced between. Elena Mik- have to bay clothes in
Dragavizena of Astrid you with
Route
140 Han Kinesg
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