Page
Cyril James Asks
HAVE YOU EVER
wring
It the comps sorts of
leaming back
and reading
Now they
the syringe during
tial the advertisem
that rosa
the train
landscape
familiar, well-rem
Some people got on the train.
They spoke in the dialect, used the I decided intonations and gestures I had come station.
to know so well in the first nine- teen years of my life. I had never seen them before, but they seemed just like old friends.
And then I reached home.
thrown
to
But all the same, a
palace
and that held as
bril-whispered
asked
SO.
Sonday holdings, young love that quicken- startled and I said I once knew ed to the rhythm of Hollywood's someone of that name "Maybe my earliest nickers.
sister, big boy," she replied.
the
I stopped short.
As 1-rounde
amy
heart began
ly. Soon F
Majestic
time, I used to
reen and thrill withs
ning
S Hart, sigh with Falentino, marvel at Theda Bara, laugh at Larry Semon.
A tiny, badly ventilate
They had enlarged the station. It used to be one of those bumble stations in wood and brick, a cinema, always smelling of cheap sprawling bungalow gone mad. tobacco,
THE
orange peel - and
WORLD GOES BY By "ULYSSES”
I didn't answer. But it was her
GONE BACK?
The picture palace had disap- sister. I had been very much peared.
In its place stood a garage.
Then everything came
the
again.
For walking towards me
Atan A rather stouter
OR YEARS I was a martyr to show a deplorable indifference to
chilblains, insomnia, pains in publicity. the back, eczema and ingrowing moustache.
was
and
love with Ann, lost in that aching infatuation which seems to go for ever when the first love is ended.
And this attractive young wo- man who sat near me, swinging her silk-clad legs, had been the kid in the pram which my first girl friend pushed around.
She was our alibi. She was the better-dressed Alan than the young reason Ann could get so many free rascal who set the pace for our afternoons to see me
mad, noisy, crude and astonishing-
ly harmless frolics about town.
How I had hated that child!
How I had raged because Ann's
Well, well, well," I said. "How mother, disapproving of me, would are you?"
never let us meet. So that Ann He stared at me blankly. Then had developed a sudden interest in he recognised me.
baby sister.
"Why" he said. “What are you doing here?"
And here was the alibi baby grown
into a personable young I told him. We started to chat woman. But instead of the old, eager flow I didn't ask her what had hap- After a further interval for me-of talk, I found the words wouldn't pened to Ann, but I soon found out. My hair and teeth came out in
She was handfulls, and my friends used to ditation and a few more beers, we leeme.
“Look” he said after a few mo- children- say, "Why doesn't someone tell him will take malnutrition- Ninety per
ments. "I'm sorry I can't stay. We have a dinner party at home.”
Alan-a dinner party! I won- dered,
re-
married and had three
*
cent of the Colony's population is I spent thousands of dollars on
under fed or so, I believe, some
Then I made my biggest mistake. doctors bills, to no avail, and I was
let sentiment lead me back to on the point of stepping off the one said. And why? Because there is no publicity campaign to bring
a winding - lane just outside the curb to end it all. when a friend
home to these people the pleasures "It's rather important," he con- town to a little house set well back suggested Sniffkins Sillicated Soap and benefits of eating. It is no use tinued, "otherwise I'd like to join behind a clump of trees.
After one wash my chest mea-shoving advertisements up saying you in a drink. But it's half 2 Oh, I knew the way all right surement increased twenty (20) "Eat More Fruit." The poor ignor-business date, you understand.. You had to walk boldly up the lane inches, beautiful women threw fants will only ask "Why should I?" Manager and his wife. And my until you could just see the top of the themselves at my feet, and I was And it is no use saying "Whoosit's wife wanted...
house through the trees. Then promoted to cub reporter. (Advt.). Champagne is Best. They will "Your wife! Don't tell me you're you cut into a field and across the only turn away, shaking their heads, married You used to be the con adotments, over a fence to a waste and mumbling irritably at the infirmed bachelor”
piece of ground, "Hmmm," he said, “We all were, adequacy of the information.
She used to wait for me there Talking about advertising,
Economists are always grumbling weren't we??
sometimes. We could be seen net- minds me of the fact that to-day we that supply is always greater than I wasn't sorry when he went ther from the house nor the road. are no longer as gullible as we used demand. Why is this? Because our Because I realised it wasn't Alan We would whisper and giggle to be. No longer is it possible salesmen do not make sufficient at all. It was somebody else, nudge each other. for manufacturers to mislead us efforts to Overcome Sales Resistance. somebody less likeable, somebody I with the information that their Our advertisers do not Study the didn't very much want to know.
And so it went on. pills or whatnot are based on ore Paychology of Good Approach. It
Like a fool I had imagined the rare and magical herb, the secret should not be beyond the wit of our of which was wrested from
its publicity experts to solve the ques. same girls and boys would be savage guardians by a repid tion of why the lower classes do not explorer. No, to-day public spend more money, and I await news need more than that. It requires of a solution of the question with a real formula, symbol or something interest As the unemployed - man to interest us in goods For us with a wife and nine children, point- stance, a formula such as Tincting to the gap between his trousers Cal Glyc. Mist. Alb. H20, makes a belt and his abdomen said to the stronger appeal than cabalistic signs rich man as the latter drove by in or occult incantatio
This super Rolls, "Watch this space.
After a brief interval for medita At Elstree, says a Home NEWB tion and one or two beers, we ar-item, they have been using a giant rive at the fact (I don't know how) poisonous bird-eating spider for that people would spend more money, new horror film. A mouse got into if they saw more
ich it was kept, and advertisements. If
Ted hear that League has itation
keepers so often
not spend ery advertisements
14
ing back there
to talk with me about the same old things.
They
and
But my geography was out of
date. New villas of red brick cover
lotments. – A ma the site of the la
on the
of ground. Though the House was still there. The young bloods had become THE MAGIC HAD GONE
heir talk
gardens
for
And Harry,
It seemed smaller, dingier than it had been. I walked
stared at the from
ess
the
so need to hide
ΤΟ
The door opened
the
small boy ran down the
had invented a middle-aged woman. canoe that nearly drowned him and gave the whole town a laugh Town Councillor A Councillors eloquent for the tion Com
seeing
nabip of the Educ
Then he made pushed his ton
back
One gleam
almost
world
and
There
and
mind. He
me and
Hong
stranger one.
The magic had gone
Annie didn't live there. Even her