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is nothing alarming in this Course she is still firmly in place. Individual monarchs subjected to the uses of "obver- sity” only for a period, but no reverse is likely to unseat Britan- nia as far as the copper coin-
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In other realms she is, per- intended for haps, not quite the figure she publicati should be addressed to once was. Glancing at her car- the E and be accompanied by eer by the lightning flashes of the Writer's Name and Address, press cartoons, one sees that not necessarily for insertion but her throne is being gradually as a guarantee of good faith.
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Hong Kong, Monday, July 19, 1937. Fiction Only?
ANOTHER CRISIS IN
FRANCE
Are documentary films unpopu- lar? Spokesmen of the British cinema declare the public does not want anything, but light flic
We flight by of London, and these show
no
Two alternatives face M. tional entertainment. Chautemps if he is to meet the Yet it is a fact that “news latest financial crisis în France theatres" are to be found in in- registered by the fight of capital. creasing numbers in many parts One is to arrest force. The other to cure the fictional films at all, yet enjoy a conditions which have precipitat- very great measure of public fav- ed the flight-such conditions as, our.. Mr. Robert Flaherty's for example, the gap between documentary, "Man of Aran," Government receipts and Gov-ran for many weeks in London as ernment expenditure.
the chief item in its programme Rumour now has it that M. in competition with the most lus- Bonnet is in conflict with his cious confections that Hollywood cabinet colleagues and that and Elstree could produce. France is about to have recourse The opinion that the public as to exchange control which will a whole will stand for nothing make the franc subject only to more serious than the lightest domestic considerations. The fliction is greatly mistaken, and franc, in other words, will go is calculated to lower cultural nationalistic-like the lira and standards. In literature the the mark. And that can only counterpart of the documentary mean the end of the three-power is probably the travel book; and accord under which France, the it is widely read. It is to be United States and Great Britain. hoped that the future of docu- using their stabilisation funds as mentary films will be assured, a common fund, have agreed to for they have done a great deal maintain a currency relation by to add to the prestige of the common agreement.
The crisis has presumably been provoked in the domestic field by
+
screen.
the unpopularity of M. Bonnet's Flying “Ads” reforms. For, in meeting the
budget crisis by more taxation, There have been several com- they may impede France's effort plaints of late in the British press to join the world's march to re- that air advertising is becoming covery. And there is no sign of a nuisance, especially over Lon- any return to financial confidence don; and the matter is soon to to compensate for these new eco-be raised in Parliament. The. nomic hardships.
townsman is naturally rather par- The trouble with the franc is ticular about preserving the only now coming to be realised." It prospect of wild nature left to should provide a useful lesson to him; and though he cannot avoid other countries. France last hanging a smoky veil upon "the year had been brought low forehead of the morning sky," he by long adherence to an overvalu-can hardly be blamed for not ed franc. This retarded spend wanting to add to it a phylactery ing in France By foreign buyers of commercial slogans. Moreover, and foreign tourists. Devaluation attached to low-flying airplanes, was adopted at such a low ebb they are slogans that make the in France's fortunes that there welkin ring. should have been a national union Progress will abate the noise to promote recovery. Instead re- but what other possibilities may form became the watchword drastic reform to redistribute al this practice continues? What of not time bring in its train, if depleted national income by the day when, like Puck, we can means of higher wage rates and "put a girdle round about the lower hours. France is suffering earth in forty minutes"? Then, from the stringencies that fol- low a reform programme which low weave his girdle of illuminat- indeed, might some Puckish fel- was not gradual enough to fited letters, and turn the Milky the needs of the depressed times. Way, for all below, into “The
Best Butter."
Britannia
Meantime it does seem-a8 though some restriction were needed; but whether or not legis- Some people appear to think lation is provided, the good sense doubt that Britannia has lost a little of of its promoters will no her grace on the new British keep this form of advertising coinage. It is said that she has within Bounds. For publicity. rearranged her drapery, straight-perts have learned that ened her shield a trifle, and vertisement, discretion brought her trident slightly more ter part of value, upright.
· ad=
bet-
that
Jofrend taste in one direction Most critics, it seems, imagine not a good preliminary to that the alteration has been madel pealin to taste in another.