THE CHINA MAIL THURSDAY SUPPLEMENT, APRIL 15, 1937.
ETIQUETTE IN
"WOMAN SHOULD BE AN ETERNAL MYSTERY TO MAN,” DECLARES ONE OF FILMDOM'S MOST FAMOUS SIRENS. “THE SECRETS OF HER CHARM SHOULD RE- MAIN ESSENTIALLY HER OWN.”
By
MAX FACTOR
subtitle to this article would read "By Popular Demand," to judge by the number of insis- tent requests which were its col- lective inspiration.
It all started as the result of an article which we did some months back. To paraphrase our closing remarks, we said: “And
now that we've told you how to apply your lipstick we just can- not resist the temptation to men- tion a word or two on when to .apply it." Then we proceeded to make several observations on the of make-up-the social aspect correct and
times to incorrect apply it, and so on
Carlsberg
CROWN PILSNER
$34 PER CASE
OF 96 PINTS DELIVERED
TO YOUR HOME
Sole Importers
THE EAST ASIATIC CO., LTD. Queen's Building, Hong Kọng
Tel. 33266
MAKE-UP
>
mail-and a Came the next series of literary bravos. "Con-
courage, gratulations on your wrote one. "You hit the nail on the head," said another. Your comments were all too brief and too delicate," insisted another, "let's have a frank and complete. discussion on this vital topie."
ourselves That is how we find projected on a discussion of "The Etiquette of Make-Up." Danger- but ground, perhaps, thought-provoking. We present herewith gleanings from versations with many of Holly- wood's outstanding masculine and feminine stars. Because of the provocative nature of many of their observations, these stars prefer to remain unidentified. 1. Never let a man see you apply
make-up.
ous
con-
"Sure,
like to we
see 'em said beautiful,"
one of the screen's hard-boiled but roman- tic heroes, "But we don't like to see how they get that way."
The subject. goes a little deep- er than this. Have you ever real- ised the faces you make when you're putting on your lipstick? Of course, they're necessary to a. good job, but they're not exactly esthetic to make-on lookers. Many women distort their mouths when applying their eyelash make-up. This, too, is often necessary, but seldom beautiful. ·
2. Don't apply make-up at the
dining table.
Regardless of whether there are men or women present, it is always poor taste to go through the mechanics of putting on or re- pairing make-up at a table meant for dining. The wise woman re- treats to the privacy of a boudoir or ladies' room for such a personal undertaking.
3. Don't apply make-up while on
the street.
Fortunately, this practice is becoming extinct. It was not an uncommon sight.in days gone by, however, to see a woman stop at any convenient mirror and calm-
outlaw
change ly proceed to
or touch up her make-up. The dictates of good breeding, definitely this rather crude custom. 4. Don't borrow your
make-up.
friend's
On this point one finds all of unanimously Hollywood's stars
Own
un-
emphatic. In addition to being
it is in very poor taste, hygienic and highly impractical Impratical because it is in direct defiance of the all-important principle of personalised colour harmony. Nine times out of ten your friend's lipstick is not suit- able for 'your
particular complexion colourings. By the same odds, her face powder is too dark or too light for your Keep in good taste, in good health and in proper colour har- mony by having your own com- of make-up, carefully plete set selected by and for yourself. 5. Provide for the make-up, needs
of your feminine guests.
use.
A half-hour spent with one of Hollywood's most gracious host- esses revealed something new in hospitality. I always provide of my for the make-up needs feminine guests," said this fam- ԾԱՏ star. "It is considered the very essence of hospitality."
Visitors to her home, whether they be there for dinner or the winter, always find plenty of soft tissues and cleansing cream for removing their make-up. Eau de Cologne and bath powder are All the handy to the bath tub. necesssary supplements to a per- conveniently fect make-up are located. But-and here is the in- spired touch-our gracious star provides a complete colour range in make-up so that her guests will not be forced to use an un- harmonious shade. Seven shades of powder, four shades of lip- stick and so on down the line. Proper lighting facilities and a and convenient vanity table
good, plenty of
clear, well- lighted mirrors. This is the ulti- mate in make-up etiquette.
M
STATIONERY
that is DIFFERENT
Boxes of
50.sheets
and envelopes
CHIVALRY
ANTIENT SCRIPT
IN FOUR FASHIONABLE
COLOURS
WITH YOUR NAME
OR INITIALS.
NEWSPAPER
ENTERPRISE LTD.
"Don't apply your make-up on the street,” is one of the first principles which Max Factor gleans from his interviews with famous stars on make-up etiquette.