HEG CHINA MAIL TH
MIAMIARY@ZI, 1937
OUR MAKE-UP COMPETITION
38
Carlsberg
CROWN
PILSNER
$34 PER CASE
OF 96 PINTS DELIVERED
TO YOUR HOME:
Sole Importers
THE EAST ASIATIC CO., LTD.
Queen's Building, Hong Kong
Tel. 33266
40
41
39
MAE WEST'S
D
ONT use heavy makeup.
Not a trace of powder or rouge is discernible in Mae West's makeup which always has that "softened" look. There is no emphatic dark line above the eyes.
Blondes should not make their eyebrows as dark as their eye- lashes. It gives them hard, brittle look which despise.
Photos
by
D'ASIS
2
men
Even if you have not entered the contest, you can win a prize!· After all the pictures have been published 511 in the form below and give the numbers of the pic- tures which in your opinion should be placed first, second and third- The first three let- ters to be opened with correct answers or, if necessary," the nearest to the decision of the judges, will win prizes.
Name
Address
1 No.
2 No.
3. No.
PERSONAL
BEAUTY HINTS
A bit of raseline lightly. ap- plied over the eyeshadow helps to give makeup a soft look,
MAKE-UP
HINTS
By MAX FACTOR
I
you're going to score 100% as a wise and well-dressed gadabout, you'll want to learn. ways of giving depth to the eyes that look up so wickedly from under those fashionable floppy brimmed chapeaus..............
This calls for a little know- ledge regarding the use of eye shadow.
Blue-eyed blondes may look their twilight best with blue ere-shadow-but come the dawn they should resort to gray which is the colour for the gray and green-eyed folks.
If women with brown, black or hazel eyes wear brown shadow, they can have their pick of the stag lines
42
Never permit the Eps to be- come dry or chapped,
In making up strive for a ray glow that is gently accentuated over the cheekbones. Avoid any sudden spot of red.
In making up... smooth on a foundation cream, flesh colour- ed, until it has entirely disap- peared. Dip the fingers in cold” water before blending the cream. into the skin.
Pat rouge on very carefully with a puff, beginning at the temple and spreading over the cheeks. Blend it on the chir and then deepen it a tride at the cheek bones. Shade the ronge by lightly patting the edges with the fingertips before pat- ting on the powder.
A ZEISS IKON CAMERA
OF EVERLASTING VALUE -
ZEISS 1KON
Modern!
Handsome!
Durable!
Economical!
Handy!
1
Ask any leading photo-dealer for a demonstration
of the latest ZEISS IKON models such as CONTAX
NETTAX SUPER-IKONTA IKONTA NETTAR
fitted with the famous ZEISS objectives.
China Agents: CARLOWITZ & CO.
4, Queen's Road, C.
Tel. 20873.
Make-Up Magic
Is This the Beauty Secret of the Screen Stars?
Can Every Woman Double Her Beauty With Make-Up?
Read the Answer by Hollywood's Make-Up King-Max Factor
THAT we have discovered
Win pictures about beauty, about make-up, about cosmetics ...every woman should know. Trud Make-Up is magic...but the wand of make-up is not so magical, so mysterious that every " Woman Cannot wave it over hersel and produce in her own likence the vision of beauty she has always dreamed of" And then Max Factor, Hollywood's genius of
make-up, creator of make-up for
the leading motion picture stars, cold me the secrets of makc up which every woman will want to know.
If you would double your besty, listen.. in Holly- wood, leading steen stars are unng a new kind of make-up for social and evening, wear. It is based on cosmetic color harmony.conseded to be the greatest bounty discovery of the age Max Factor's genius developed it, as only he could for no other person has had the unique and valuable. perience of being beauty advisor to the stars since the days of one-road features. From this experience has come faultica beauty in make-up. Color harmonies in powder, rouge, lip- stick and other make-up omettials that produce the most ex- quisite, life-like beauty effect imaginable, blending is perfect ✨ harmony with complexion colorings sad personalities.
And each star bas her cwn individual color bennody, too -just the cast shades in each essential to blend into si make-up enseable exactly suited to her own individual welf suggested by Max Factor to accentofte the allere of mt- ural beauty. No wonder millions silently applaud the finci- nating beauty of the stars..
And now, good news for you and every render. Max Factor offers to send to you your own individual complexion analy sis and make-up chart, also a copy of his book, "The New Art of Make-Up A priceles gift...for it will give to you the way of a new beauty, a new fucination which heretofore bas born held within the glamorous world called Hollywood.
Jack Gramfæri, M«G»M Zûr of "Our Dancing Daughters" Limes
caler harmaayin make
so for maning xauRY".
{Cestre) Jocopiar Dans, MÂM Bear if wyle Surging Fuel" füdi gharimu kamay i Keren clir kurmay menway myrded by Max Factor
D
Løpe Velva, Quital Artida Stur fixtural i **The GamechelTM" enthusias abant the mystery and
foxination Max Factor graus ti the eyes with matang,
Discover the Secret Yourself
FREE
Lest bow you yourself can cre- ste a natural, alluring-beauty of almost indescribable charm by working wonders with everyday make-up. Mail the coupon now. to Max Factor, Hollywood's King of MakniUp, today - sow! -
Attend Max Factor's Demonstrations at the WING ON COMPANY'S STORES from 1st to 8th February, 1937. The Make-up Artist Miss Edith da Rocha's Service same as in Max Factors" Studio in Hollywood, is at your disposal, by Appointment. CHINA FACTORS.
909, Bank of East Asia Building