IMPORTANCE
OF ADVERTISING
IN DEPRESSION Appeal For Better Understanding
A. P. B. EXPANSION
An appeal for a better realisa- tion of the importance of adver-! tising was made by Mr. CL "Church. Managing Director of the Advertising and Publicity Bureau Limited. at the official opening of the APB's Office and Studie in Queen's Building yesterday.
Among the more distinguished guests present were the Hon. Mr. JJ. Paterson, the Hon. Dr. RH Kotewall. Major V. E. Duclos, and Messrs. P. S. Cassidy. R D. Walker, W. J. Carrie. S. H. Dod- well Ma Man Fai, A. Raymond. EM. Hamilton, C. Champkin, J. F. Macgregor, Addis Martin, R. Ohl, A. L. Downie. F. G. Maunder, E. W. G. Malcolm, and E E. Gour- ley, the American Vice-Consul
Mr. Church's Speech
In welcoming the guests, Mr. C
3. Church said:
"We. the Directors Executives,
OPIA)
KENYA
CHINA MAIL TUESDAY, JULY 16, 1935
À concession to construct = railroad through Ethiopis (Abys- sinix) along the route shown in the map above, to link the Italia cnicntes of Eritrea and Somaliland, may enable Ethiopia to wettle its dispute with Italy without war, Britain, having won a conices- sion from Ethiopia in the Lake Tana region, to protect the all-im- portant "sources of the Blue Nile, is supporting this solation.
ALLEGED FRAUD ON STAR FERRY
and Staff of the APB are great Two Young Students
ན།
ly honoured by your presence here The occasion. as you to-day. know, is the opening of our new offices and it also marks the be. ginning of our thirteenth year, as it just 13 years ago that we started in one room-No. 13-in Alexandra Buildings.
some
bone of Hong Kong, commerçe,
"We know that we have times been looked upon 25 mere
Charged
SERIOUS VIEW URGED
Two 17-year-old students, Kwong Man-hung and Lai Tai-kwai, were.
CUSTOM OF EATING
ONE TWIN
Cannibals Of New
Guinea Island
MARIST MISSIONARY'S EXPERIENCES
The Rev. Father 1. Chaize, of “
seem
יני
$
Shor
Lapse Of
Memory
THE stranger with
stomach
who was more than
drunk
bed to talk.
him. Not that I could stopped him. We were
ing the Channel.
very strong
was not
“A memory,” be said solemnly, great thing. You it, or von ain't.. Like warts.
I made a vası
might have meant any "There was three Isaid. **Brown
O'Dowd" 2
I moaned softly. It was going to be a story about a Scotsman, an Englishman, and an Irishman but I was too weak to leave the deck-chair beside him.
"They was lookin' for gold." he said. *Africa. Hadn't found enough to a an oyster's tooth.
know how
TO-MORROW'S STORY
tory will be “A“ Shadowy Among The Shadows by Detective Inspector Harold Brust
"It's like this," says O'Dowd Remember old Mynheer Krug? well, he died in Jo'burg while I was there. I saw him' gö ́-out. Years ago I suatched Krug out of a mess of Zalus and saved his skin. He never forgot it Well, when lake old Mynheer was dyin' be tells me They that he's just back from a pro- Where's
They was campin' near Lake Something or other. was eatin' bully-beef. the salt?" says Brown Being pectin trip, and shows me suce
samples of core--and they're justį English, he was fussy. Forgot to shy with the real stuff! I being bring any," says O'Dowd, who'd;
{his pal, he tells me where he found just been south for more grab.
It Then he gives a grant and "It's a wonder you remembered ain't no more!”....
to come back at all, says Kinross->« Well" cry Brown and Kinross,
**I got news," says O'Dowd Big news.*
SANITARY BOARD MEETING
New Eating House Licences
TO-DAY'S AGENDA
like one man where did he find
*In a little valley half a mile due east of a certain village,' says O'Dowd
Want village? bark Brown and Kinross
"O'Dowd scratches his head. *Well, do you know he says. it's a queer, strange thing surely, but I disremember.”
* "What?", they howl at him. ““Old King dyin' like that drove it clean out of day head." says
O'Dowd
"Think,
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Engage our Serv
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CHINA PROVIDENT LOAN & MORTGAGE CO., LTD.
““Oh, rilly," snape Brown, in his sarcastic English way. Jolly}; little spot, Africa! All we need do is rummage round a bit, what? Start at the Cape, y'know, and work north to Cairo."
also felt that it would be charged before Mr. We the Marist Mission Society, Who an excellent opportunity to invite Jones at the Kowloon Magistracy arrived in Sydney recently on you gentlemen who are primarily this morning with crossing he furlough gave a vivid account harbour by the Star Ferry without of his 24 years missionary ex concerned with the business and
paying their fare last night. trade
periences in the wilds of the of Hong Kong either
It was alleged that the defen-island of Bougainville. New directly or indirectly to see some- thing at first hand of an organisa- dants were given permission to Guinea. Together with Fathers and. Griswaort he tion specialising in creating a de- wait on the wharf for a friend, Seiller mand for goods, the import and and a little later one of them was has dared death on many occa-|| distribution of which is the back seen to board a ferry,. and wassions and by courage, perserv-
followed. The second defendant ance, and belief in his work over The following is the agenda for boarded the next ferry, and was the years, 25,000 matives have the meeting of the Sanitary Board also followed across to Hong Kong been converted to Christianity to be held this afternoon at ream at him.
On arriving at the Hong Kong At present about 15,000 cann disturbers of the peace, or as peoWharf they were questioned and bals remain on the island.
4.15 pm
*I got a sore brain from think- offensive in” says O'Dowd "Lemme" "see, ple who take a delight in butting in on other people's business. We brought back to Kowloon where When he last set off in search of Application for an
they were arrested and taken to
a tribe which had never
trade licence (cleansing sharks now. Somewhere in Africa believe that idea is largely due to
white man,
Father Chaize took ) at No. 19, Des Van Road a misconception of the part that the Water Police Station.
Defendants stated that they had with him as his guides a native West, third floor, advertising has to play in modern
been to a cinema in Kowloon and who admitted shyly that he had! Application for an eating house business, and also of what this -or-
afterwards they found that they often eaten human fesh,
licence at Nos 352, Shanghai ganisation. really stands for.
"Street, ground floorp had no money left to get home;
Completely Unazmed Resisting The Depression
"I was armed with nothing but Application for an eating house "As regards advertising, may they both live in Bong Kong. read what Sir John Pybus said at A. Ainsworth, a Ticket Insa walking-stick Father Chaise licence at No. 64 Des Vent Road his Presidential address at the pector of the Star Ferry Company, said. "As we approached the vill- Central, ground floor opening of the Annual Advertising asked Mr. E L Wynne Jones to are natives, armed with spears, Among the regular returns to be Oh, just a name," says O'Dowd Convention in England last month: take a serious view of the case as were luriding in the bushes And considered is the report from the ebbe it began with a P. or per- "Those of you who follow the the public were allowed to sit on trees. They could not be seen, out Honourable Director of Medical hape s B. I'm foggy about that." You was born in a fog,” says and Sanitary Services for the company meeting reports in the the wharf to wait, and if that rule by instinct we knew that they were newspapers must have been im- was being abused the Company there. I expected them rush water supply of the Colony for the Brown
""Was it Zendo, Lepata, Haver- pressed, as I have been, by the would have to take steps to stop out at us at any moment, but they month of June
|ilip. Usutu, Dullstroom Smiths- (allowed us to walk into, their vill- power of resistance which in it.
fake dorp, Wittpoort, Blinkwater --** Many stood still and trembled a Kinross general those companies who. At this point the defendants age
"Finally, when the natives advertise have shown to the de-were remanded for 24 hours in
saw violently. The uncivilised tribes" I dunno, says O'Dowd. Th pression, and the rapidity with police, custody in order that the that I meant re hat they sur- were always fighting Usually name is somewhere in my head. which their sales have turned authorities can get in touch with rounded me, and suriously, but it was over women, or the fact that "Let's chop it open and look
cautiously, examined my body, one chief toki stories about ane upward again.
They had never seen a white man, other chief Once he prevented "A-comparison in these res- pects of the records of the ad- ports cannot reach the consumers and they were maazed at my skin a clash between two tribes by vertising with those of the non-in any quantity, for the simple rea-They lifted up ray shirt and poked rushing in between them when they advertising companies would. Ison that consumers, a great-por-land pinched the skin on my chest, were yelling and screaming at one Barr
tion of whom are în the interior, back, and arms, unable to believe another. He was warned not to am sure, be very instructive.
“Much
as advertising has will never hear of them and there their eyes. The only time In my interfere again, as they did not I ain't
life when I have shivered in my want to harn him achieved, there is still immense fore will not demand them.
of my Father
their parents. -
What sort of name was it?
hisses Kinross
says Brown
Is it a long nă
it a short
CHANNEL BUOYS
WHAT
buoys
would
fon do without the
those
that keep ships off
a very ments in
buoys, place
For the
family
These signed
for
They are
honest statements, the only kind an
canne
se and remaĘ TY
asks Kin-
finas who
the single basis of
scope for the individual adver "To find out if and where a de-boots was when the big chief exme "The natives." zald tiser. We are moving into a mand for your imports can be along and felt the fat on my arms Chaize "do not kill a man to eat heard it saics – Kinrper period of greater prosperity, created, to stimulate that demand and legs, and remarked in his but having killed a man they do
skys O'Dowd when the public will have more and to aid in distributing your native tongue, Bir tat feller not hesitate to eat him out of So they money to spend and more le goods where the demand has been honestly thought my last hour had vengeance.
go to woo sure, and better opportunities to created, is the sole purpose of the come and I had visions of being Accompanied by Father Crls they shoot names
put into the proverbial pot" develop a high standard of liv-APE.
waort, Father Chaize went to the "Box Of Tricks *** "Not only is expert knowledze
island from France în ing.”
very says O'Dowd ead sure. It's on the tip
Would you recognise it if you
every dolla
maps
a lot of big
All nig O'Do
ΟΣ
imagen
channel follo
like
the most for
"Now as regards this organiss-needed in creating a demand for Father Chaize said that after Father. Seiler had been the tion. you have perhaps been around goods: it is equally indispensable producing his usual "box of tricks" years before. There the various departments, and in selling an idea.
1-matches, pocket knives, and savages there then hope this has left an impression of "For instance, Hong Kong is mirrus he felt more at ease, as population was about what advertising really entails about to try and sell herself and the attention of the cannibals was but only about 15,0 Hong Kong Backward C her attractions abroad. To the un-directed from him to other civilized. The "Speaking quite frankly, Hong initiated it may appear a simple curiosities. The natives regarded on sweet potatoes, Kong is very backward in its rea-matter to keep on reiterating: him as a friend after he distribuï; and fish lisation of the part advertising Come to Hong Kong, the Festi ofed mirrors and matches, which they Gor plays in modern life. It is regard the Orient, etc. But advertising childishly played with for hours Father Chaize hig ed far too much as a more or less has to do much more than that: Once or twice a wam fingered the work of the necessary evil which has to be it has to arouse attention and in- Father Chaire's spectacles to see ministration, carried out but is left entirely to terest, to create a desire to come if they were part of his face, but doing splendid.
any member of the staff who has here, to ensure remembrance of the priest managed to hold on to the islands some spare time on his hands, or the sales story of Hong Kong, and them wonde
who can persuade his chief he has finally to compel the reader of the Father Chaize said he rem
a fair for drawing--and therefore advertisements to take action with the tribe for three days knows all about advertising,
"Gentlemen, this is al 7 wrón.
and unless we get
tion of what advert
how it can be mad you sad
Eblems
Now, perhaps, it is clear why we the third day members
say that it needs a staff of experts tribe-visited the |10 enay out advertising
that in a big
on it is to be
ich is the onl
and consta
him and
(Continued or Page
LADY BITTEN BY AVA
Boy
interest of
THE
OVERLAND CHINA MAIL