6
FRIDAY, FEBRUARY 6, 1931.
de combat. meant weti as our culture. And, in fact, la likely to be interested in. The thought 'hors
Of in all the civilised countries of the secret is not in making the public cavalry. Dreadfui; isnt it.
coure I explained that hors de vorld, all the people will count buy what it does not really necd.combat were little snacka uaually their own culture as the very foun
with cocktails and aslation. Moreover, where culture
of character. as Americans aver, but in advising served up
did sound a bitxists, formation it of the best and most reliable of 'macabre'
Aberdonical, 1 gaid It pro-exista as well. If, therefore, we what it does need.
bably 2003 the family name can chain up Eastern and Western
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News in Brief. Whilst working a machine in the Hong Kong Rope Factory yester day, Tang Yee-ko (17), of 1. Ho Wo Street, injured his right thumb, and was sent to the Government Civil Hospital for treatment.
་
I hope I'm right, old thing. Tubby culture, we shall be good elements dear, but dont you think ho not only in the local community but should be a little more explicit, also in the world at large.
In referring to the value of cant imagine. Sir William worrying much about currents. You see Chinese litorature. Father Mac- to under-connell, speaking before the Hong their source la difficult stand-and there are still more in Kong Branch of the English Asso- the shop-eo why should he worry? ciation, well said, "The more we Besides, if his 'current' market strengthen the bonds that really should go phut, he can always livehind us the better for the world. Julia suggests The more the literatures of East Suffering from internal injuries on 'sterling pie.' caused by a winch whilat at work in that all the taxpayers should band and West are made accessible to the the Yae Wo bost yard, a Chinese. together and agree to pay only one whole world, the more strong shall Chan Pak-wan (31), and living at half of the taxes imposed and tell we find to be our mutual sympa- 131 Main Street, Aplichau, died the government thats all the money thies."
She in the Government Civil Hospital they can get this month.
This school has been opened for saya, Its just the same as running last night.
But Julia is too five years, and the results of each a household.
When I told year have proved highly gratify- "I was taught to steal by a practical you know.
Of the eight successful can- a Chinese youth her we would all be put in jail; sheng. pedestrian" said
me that there was adidates of the Entrance Examina- when charged before Mr. Williams reminded this morning with the theft of two serious shortage of jails in the tion of the University School of packets of cigarettes from a shop in Colony, and besides they wouldnt Chinese Studles, seven are students
Street. His Gilman
Worship be able to build that new one this school. This splendid re- ordered accused to receive ten That was final, as Julia brooks no sult is undoubtedly due to the effort af Mr. Li, the head-master, and his strokes of the can.
I think Julia and Tubby have a staff.
I sincerely hope that those who The annual prize distribution of nasty habit of hitting the nail on
Well, that's that, Popsy receive prizes this morning will not the Diocesan Girls' School will be the head.
The wag saya, that 'salts of content themselves with just so held in the school premises at 2.30 dear. p.m. to-morrow when Sir William temon is a good stain remover, bufmuch, but that they will go a step
Argument.
Hornell, Kt, C.LE, MA, will give I dont know.
Weather perhe is funny. away the prizes. mitting, the prize-giving will be fol- to all. lowed by a sports programme in the school playground.
A fine of $2,500 with the alternu- hard labour tive of four months" was imposed by Mr. E. H. Williams at the Central Magistracy this morning, on each of two women, on It was stated an opium charge. that the accused wore "professional To-day advertising plays as smuggling jackets," in which they large a part in the operation of a concealed the opium.
The China Mail business
[Every evening except Sunday. Annual subscription, excluding postage abroad, H.K. $36, payable la advanco. Local delivery, free.]
Overland China Mail-
[The weekly edition of the "China Mail Annual subscription, $13 Including postage $16, pay- ablo in advance.]
Published by
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TELEPHONES- Business Office: 20022 Editorial Department; 24641 Cable Address:-Mail Hong Kong.
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as salesmanship, and Having the appearance of a men-
Results Gratifying.
I suppose he thinks further, alming always at preserv- Best ebin china ing Chinese culture in order to pre- serve the moral standard of our fel- low-countrymen.
Yours,
DUDLEY.
Hong Kong. February 6.
PRIZE WINNERS.
Norma! Certificates: (1), Yung Kwok-hei; (2), Ho Seung-Kwan; (3), Mui Yee-kit.
Fung
Ping-shan Scholarships- Class M. IV. Lai Man-yiu, Chan Sik kan, Chan Sai-chak.
Class M III. Loe Wai-choung. Class II. Tsang Nui-choung. Class M I. Tao Chung-chiu,
Class Prizes.
MORE QUESTIONS.
(To the Editor of "China Mail."]
Sir,-No answer to my question! The Colony has been declared the presumably insolvent and Legislative Council faced the con- sequences of that declaration. May I enquire further?
Class M IV. 1 (Annual Examina
2 (Annuat Have the members of the Legislation), Chan Sai-chak; Chinese man.tive Council placed their resigna- Examination), Cheung Shiu-kwoon;
Clasa M TV. 1 (Terminal Examina- wastion in the hands of the Governor? (Annual Examination). Lai Man-ylu.
Is the Secretary of State appoint- tion), Lai Man-yiu.
Class M. III, 1 (Annual Examina- suf-ing the equivalent of a Trustee in
Li Wai-cheung;
(Annual 2 of Bankruptcy?
Examination), Chow Hang-kei: 3
Examination), Le (Annual
Class M. II. 1 (Annual Examina Tsang Nai-cheung; 2, (Annual on nation),
Lui
King-turg; 3 Wai Po-yam. (Annual Examination), Class M. II. 1 (Teru
(Terminal Examina-
years,
even the most conservative of dicant, an unknown
50 about firms are bound to acknowledge aged
apparently Gone are the times yesterday removed to the Kaw- its value.
loon Hospital,
the effects from when to advertise one's goods in fering
The Police found him in the Press and in magazines was a fall.
An unconscious condition at the tion? junction of Shanghai Street and considered, if not vulgar, then at least a wanton piece of facetious-Bowring Street.
ness,
The biggest and most prosper- CORRESPONDENCE, ous concerns to-day are nearly al-
ways the keenest advertisers; for the initiative and perspicacity
which gave them their positions
POPSY POPPED!
www
[To the Editor of "China Mail."
My dear, I think Syncope per-
tell them that to rely upon a fectly horrid when I'm trying to be F'rinstance, "name" without constantly bring-helpful and I'm always ready to ad- ing it before the public is the best mit when I'm wrong-
Tubby says that I was too absolute
the currants. way to make it forgotten.
ly erroneous about
If firms of the importance of He says It isn't that sort of thing no good trying to and the at all and its Harrods, Selfridges,
explain to a girl because its all Army and Navy Stores at Home.mixed up with Buy-Medalism-but
Will there be a Public examina-
La So-lun.
My suggestions are based analogy not precedent as I cannot find in the British Empire any pre- cedent for the Government arrang-tion), Tsang Nai-houng.
Class M. I. 1 (Annual Examina- ing a composition with its creditors though I believe Charles I got into Examination),
Chung-chiu; 2 (Annual Yu Yuk-woon; difficulties and Stephen and John
(Annual Examination). Yu Kin-sze are strongly suspect.
Cinse M. L. (Terminal Examina- tion), Tso Chung-chiu.
Yours, etc.,
CALL A SPADE A SPADE AND INSOLVENCY BANKRUPTCY. Hong Kong, February 5.-
MIDDLE SCHOOL.
(Continued from Page 1.)
The Staff Thanked. Before I conclude I should take
Tso
Claas N. II. 1 (Annual Examina- tien), Yng Kwok-hei; 2 (Annuai Ho Seung Kwan; 3 Examination), (Annual Examination), Mui Yu-kit.
Class N. II. 1 (Terminal Examina- Lon), Chan Tak-wal.
Class N. I. 1 (Annual Examination), Wong Cha-lung: 2 (Annual Examina tion Leung King-mnu; 3 (Annual Examination), Leung Kwok-pun.
Class N. 1. 1 (Terminal Examina- tion), Wong Cho-hung-
CL. H. P. III. 1 (Annual Examina- Chan Yik-on: (Annus] Lee Wing-sun; 3
to mention three only, appreciate I say why not, my dear, if anyone this opportunity of thanking my tion), the significance of publicity, it wants to buy them now's the time
ing cheerfulness and perseverance Annual Examination), Chun Hing- will surely be realised by small while silver's cheap and poor Siretaff for their right spirit of show-Examination)
William might make pots of money in working under unfavourable Cl. H. P. III. 1 (Terminal Exomina-
Angus says
surroundings. noise we
on
Oh! Academic groves
Where,
for
those
peaceful
midst breathless
silence, Plato taught
Those truths sublime Socrates first told!
spell-bound atruck with awe
The
by
listeners
No
In rapt attention, hear. motor shrill,
bon),
CI. H. P. 2. B. 1 (Annual Examina- tion), Kwan Sui-kin; 2 (Annuai
Kwai-huen; Examination), Hu (Annual Examination), Li Hin-ki.
CI, H. P. 2 B. 1 (Terminal Examina-
tion), Kwan Siu-kin.
C1. H. P. L. A (Annual Examina-
tion), Cheurg Yin-ming: 2 (Annual
Examination),
Lai Kwok-on Annual Examination), Lo Ping-leung. Cl. H. P. I. A. 1 (Terminal Examina- tion), Ng Fani-yun,
3
3
Cl. H. P. 1. B. 1 (Annual Examina- tion), Wong Chi-kin; 2 (Annuai
No screeching horn the charm-Examination), Kwong Kam-on; 3
(Annual Examination),
the rum.
Lai Chik-
Cl. H. P. I. B. 1 (Terminal Examina-
Yington), Lau Ying-yeung.
are
Subject Prizes. Chinese N. -Yung Kwok-hei; N. 1-Wong Cho-buag; H. P. 3.--Lee Wing-sum; H. P. 24.-Lo Hin-lun: H. P. 2B-Ng Fat-yan; I. P. IA- Lo Ping-leung: H. P. B.--Wong Chi- kin.
English H. P. 3. Char. Yik-on: Hi. P. 2A.-Wai Kwok-chi; H. P. 2B. Kwan Shiu-kin; II. P. JA.-Lo Ping- lung: H. P. 1B.-Lai Chik-bum.
lok
The disturbing tion), Ng Sik-hei. out of them. Hong Kong, Friday, Feb. 6, 1931. and comparatively unknown firms
is that Tubby says the trouble
CI. H. P. 2. A. 1 (Annual Examina- are subject to every that they are compelled to adver-
tion),
Li To-kwong: 3 (Annuai tise if they wish to do any busi- everyone is trying to turn silver
into gold, but that's what the old moment makes one appreciate more tian), Lo Hin-lun; 2 (Annual Examina-
genuinely Sterne's letter
Examination), Wai Kwok chi. Anarchists tried to do and couldn't Solitude being the best Nurse of
Cl. H. P. 2. A. 1(Terninial Examina- ness at all.
Li To-kwong Advertisement is the small He says that when I send to Lon-wisdom, but as a member of the The first sentence of an article tells the average man whether man's only weapon of defence in den for a frock the banker gives t the rest of it will interest him. the keen and ever-growing war of him a draft on Stirling but that's trade competition, and if he is too silly because there are lots of places nearer London and anyhowi If he reads the next sentence it is
alive to the possibilities of his if the banker gives him the draft! the likely that he will finish
new frock, article. It is the same with an business and looks to the future, why does he swear when I want a Last night Maud and Angus it may become his weapon of at striking Some advertisement:
dined with us quite a gathering of) quality attracts you and you take tack, too.
In Hong Kong we have, concen- the indigentzia, as Angus said. we want is the trouble to find out what it is.
vigorous entrenchment and Angus says he knows where just the sort.
ed ear disturb. The advertiser has succeeded trated in a small area, a tremen- Tubby said that what
The Sage's words alone in gaining your attention and dous amount of competition be-
impressive stillness bresk- interesting you in his wares just tween the agents of British and of trenches for the civil servants foreign manufacturers; yet the are and that's Happy Valley and he
Not so, alas! in noisy Sai as much as the orator on a plat-
Pun, Jamount of advertising which is says poor Sir William ought to have them all to dinner and poison thera
Where motor, bus, and lorry form gains the ears of his audl-
done here is altogether out of pro- like the Borzoia used to do when
loud, incessant rumble by; Any advertisement which
Perhaps people turned nasty. portion to the needs.
And teachers's words fails to achieve this end is an ex-this is due to a false sense
of And, my dear, they think that's a lovely idea about making the civil
drowned in crackers' dinl the
Mr. Fung's Address. pensive luxury, and, perhaps,
economy, aggravated by the gen-servants work at night on
the whole
After distributing the prizes Mr. unmitigated waste of money.
cral trade depression and the de- census. mands of harassed shareholders; trend of modern philanthrophy is Fung Ping-shan addressed the
Mathematics and Science N. IL- there may be other and
to make people work for longer gathering in Chinese. The English more hours and less pay, but that nothing translation of his speech is a Mai Yee-kit; N. 1-La Hing-chouk; H. P. 3-Chan Pat-hei: H. P. 2A-Lai excusable reasons. Whatever the will come of it because there'll be
Nang-hei; H. P. 2B-Leung Suk-min; To-day is the prize-glving day of
Wong Chi-kiu. cause, it is plainly a detrimental such a rush of Volunteers from the course to follow, and one is bound General Public now no one has any the Government Vernacular Middle H. P. 1A-Wong Yam-chi; II. P. 1B.- Education N. II-Yung Kwok-hei; business to do. Tubby says it School; and I feel greatly honoured to feel that the firms who have not wouldn't be a bad idea always to to give away the prizes here at the N. I-Lau Hing-cheuk.
Painting (for whole school) 1, Wai Po-yam; 2, Fone Sau-kwoon. reduced their advertising, being make them work at nights and then!
Sport Prizes fully aware of ita relation to their they could sleep in their offices all request of Mr. Li King-hong, the
Volley Ball Senior Runners-up:- The newspapers have no rea-
sales, deserve every whit of the day just like they do now and the educationallst, I might not be in
Government could make ever 30 the position to give any opinion of Chu Hung-kei, Au Ying-luen, Lo Sau-pung. NZ myself concerning this school. Pak-ning, Cheung son to complain, for they have
increased business they may do. much money by letting their houses,
Wong Ying-hon, Angus suggested that half the However, I feel that, as I am one of Cheuk-jau, Au Ying-chuen, Lo Hong-
yuen, Lai Man-ylu, had their meed of advertisements which, it may be said to the even if it means taking profita
but when Bonzo had the mange and may perhaps make a few remarks. Wing-lok, Lau Ting-chiu. The point that should be re-the Vet. said that that might recur
A general survey of the schools membered by business men, as I gave him a powder and he broke in the Colony reveals at once that Mr. H. J. Millington emphasised his chain and we've never seen him too much atress has been laid upon since. Couldn't they give the the study of English, while that of in his address in the Hotel Cecil D.P.W. one? You can get them at Chinese is lamentably ignored, Some firms have been so wor-
last week, ia that advertising is an Watsons.
Yours helpfully. ried by increased overhead costs! which have followed the rate of art, or at least a science, and
Hong Kong, February 5. exchange that they have, unwise that advertisements which fall to
achieve their purpose are y we think, decided to make con- siderable outs in their advertising better than no advertisement at
To the Rter of the "China MaU"-) icient proof that students in Hong¡ Defence Corps who obtained leave Hia the
joining accounts. This appears to be a
purpose of The The time has come when the
Deur Popsy-You are a persis- Kong are over-emphasising Western to travel to the United Kingdom for
Everybody is studies.
Majesty's Forces, and who actually most short-sighted policy.
At least all
"Blind To The Truth" time to go after business is when specialist must be consulted, for tent little devil.
One who really count, you know.
They are unfortunately blind to attested on arrival prior to Novem- eligible for the ber 11, 1918, are one needs it most, and the time he knows, or should know, exact-talking about you. to advertise is when trade is bely what it is that the avertiser person wants to know if 'Macabre" the truth that Chinese studies are
Also, Ho the source of our civilisation as award of the British War Medal low the normal level of prosperity. Iwants known and what the public is Angus urane."
In this Colony advertising has been backward rather than other wise in the past, but there are signs around us of an awakening among local business men to the vital need of judicious advertis- ing as a foremost part of their sales policy.
under-
As head master.
I am not an
credit and foresight of local from less enterprising concerns. trouble is the PW.D. Recurring the founders of this institution, Wong Ming-kit. Chau Ping-sun, Lob
firms, have not been allowed to suffer because the dollar has drop- ped in value.
all,
110
"OPSY.
DUDLEY'S COME-BACK.
From among the hundreds of stud ents who sat for the Mutricu- iation and Junior Local Examino- tions of 1980, only one gained die. those tinction in Chinese, while
Ten Years Ago.
[From the "China. Mail" of February 6, 1921.]
To-day's dollar is worth 3/5.5/8.
** *
The War Office has decided that
gaining distination in other sub-those members of the Hong Kong
This is a suf- jects are numerous.