Page
SATURDAY, NOVEMBER 15, 1930.
LADIES!!!
SALE
NOW
ON
Wonderful Bargains
THE SWATOW SHOP.
27, Queen's Rd, C, H.K. Hotel Bldg.
THE CHINA MAIL.
3
The WOMAN'S Page t
COLOUR.
[By Edward H. Symonds.] [President of the British Fashions
and Fabrics Bureau, also Chairman and Managing- Director, of Reville, the world- i famous House. of Fashion, Hanover Square, London and Parts.)
•
Colour has never been so exten- sively employed in all departments of life than during the past de- cade.
In the home, dress, theatre, cinema, "hospital, etc., etc., it is just the same glorious use of colour.
The colour sense of the people of the world is more highly de- veloped to-day than at any pre- vious period in history. Even the factory girl dresses with con- alderably better taste and dis- crimination, and her home, how- 25|||||19|238139}|||||||ever hunrble it may be, is painted
9315 || 1033141|414993181313 and papered in a more
JUST UNPACKED.
PRINTED
GEORGETTE
Latest Styles
Beautiful Colours
D. CHELLARAM
Popular Silk Store opp. H. K. Hotel.
18ÆÐUÛÌ?ÆÆÆ[E34]
artistic
mahner than was the vogue at the period of her birth.
Our cinemas, dance halls, hotels cafes, restaurants, also trains and. steamships, are veritable palaces when compared with their proto- type of say 15 years ago. Every where one turns one is influenced by the enchanting beauty of colour) and design.
To-day the artist in colour- harmony is all-powerful. He can influence the whole world of trade and commerce, for colour is one of
in the greatest assets modern culture. He might with truth bei called the senior partner. In both the production and the sale of mer- chandise.
Colour as a sales factor even in the motor car industry is now as important as engine power. The enterprising textile manufacturer produces table cloths, serviettes, bed sheets, pillow cases, curtains, Lee, in art shades, which lend a delightful note of feminino daint!- ness and cheerfulness, to dining- rooms and bedrooms. Bathrooms, nursery and kitchen fittings are also obtainable in a wide range of beautiful colours.
CAMEL
BRAND
WOOLLEN
KNITTING
YARNS
"Second To None"
Any Popular Colour
Available At
SINCERE'S
of
Colours well chosen mean health and happiness. They are an anti- dote to dullness and depression. They impart vigour and Inspira- tion, they enhance the beauty the home and our womenfolk, and contribute to the creation of pleasurable sensations, Hospitals and nursing homes have now re- cognized the soothing and cura-' tive effect of colour and its power to refresh the spirits.
Colour in materials for women's wear and house furnishings is like a flood tide sweeping all other sales factors before it.
The next might almost say the immediate-revolutionary de- velopment of the cinema industry
SALUKUYAKE will be "colour talkies"; and it is
WHERE TO BUY YOUR CHRISTMAS GIFTS.
Call st
WAH KEE
38, Queen's Road C.
to have your selection of the
fresh stock of Chinese Art Objects.
Pyjamas, Dressing Gowns, Night Dresses variety.
great
„JADE, IVORY & CLOISONNE, SHAWLS, DRAWN-WORKS
LAMPS, FANCY GOODS,' ETC.
Prices Moderate. 14.¶¶¶69231£LUE?ƒ23 FL14013)
TIME TO SEND HOME
YOUR CHRISTMAS
PRESENTS
LARGE SELECTION:
OF
Ladity
Silk - Underwear, Cloisonne Wares, Lamp Shades, Shawls, Jade, Ivory, Linen and Grass Clothe
CHINA HANDICRAFT COMPANY
#Phone E19082
not difficult to imagine the power -from the colour-educational point of view-they will wield when cinema theatres in the towns and villages throughout the world are showing films in colour that are a perfect representation of the actual shades photographed.
Coats wrap around more fully than formerly and often the closing is at the side, fastening - with buttons set slantwise, or surplice closing, Flares are from the hips and waistlines are indicated.
Many types of fur are used, the flat furs much in evidence. Fur and material are
yeen effectively contrasted, the light coat with dark fur and the dark coat with light fur:
New attention to sleeve detail is manifest in various ways. deep fur cuffs which reach above the elbow; wide banda of fur in bell-shape set just below the elbow with the narrow edge of the material showing below; novelty buttons. Many plain sleeves are slightly belled,
Monotone tweeda, woollens of. soft, pliant texture, camel's hair and tomó cloth are important, Theas details being portrayed in individual styles.
DELYSIA'S FROCKS.
In close touch with every Move- ment in the world of fashion In its London, on October 8. relation to colour will find himself In a sorry plight.
FASHION
RIGHT-
MODELS-
BRIDE'S PINK CORAL HALO.
FOR EVENING WEAR,
DRAPERIES REVIVED.
Martial it Armand revivas the Egyptian skirt and bodice and drapery with wide crushed girdles that eliminate waistline problems, Peplum jackets that button up' the back and are worn over pink lace- yoked evening dresses reaching only to the ankles are applauded by the buyers.
White broadtalt is the featured fur trimming for daytime coats.
Some afternoon skirts are band- ed in around the knees and flared above and below. Many afternoon costumes have knee-longth skirts and tunics with full-length flaring panels as the side or front. Woullen new daytime fabric. canvas is a The darkest of bluish greens and currant red &18 the featured colours,
Our Third
Shipment of
Autumn Mi-
linery is now
opened up, and
to on display
In our new
Saloa
These Hats Set A New Mark in Chic Styler.
We have also received a largo selection of Evening and After- hoon Gowns of the very latest Models as well as a Shipment of beautiful Flowers and Foll- age for immediate wear.
Felix Hat Shop
York Building, next to Moutries.
Augusta Bernard keeps the waist- line down to the top of the hips|Tommm......ANTUTAJUCIDICHEN EÐA EITT LIFESTORING and her day skirts are moderately 2331261226 short. Seal and astrakhan black fur trimmings are used on her coloured coats. Many white satin or bright red blouses are seen with fur-trimmed suits.
Augusta Bernard features ankle- length afternoon chiffon frocks of darkest brown or blue. Her pastel or white evening dresses have wide, draped scarves and twisted beits of chiffon velvet in pink, yellow, turquolaa and green. Coloured taffeta ruchings are used on black net frocks. There are
white-bended
dull- and many spangled evening gowns in this salon. Twisted banda of fur and material trim day and Avening costumes.
Toe-length fitted velvet avening coats simulating dresses are a sensation. Puffed bands and twist- ad panniers embellish Augusta Bernard's at silk evening frocks.
Paul Poiret also favours the Egyptian draped trend for evening gowns with low draped hip girdles, jewelled hip shirrings and Jewelled belts. Full circular satin divided skirts over underskirts and petal panel lame skirts over
lace trousers ard-his-sensational even ing features,
His pastel net evening frocks with are all-over embroidered varied ribbon bow sleeves. High Elizabethan ruff collars of fur or fabric area Poiret daytime novelty.
PINK WEDDING DRESS.
Mr. Brian McGowan, who marri-
ed Miss Jonn Willis, a tall fair girl, at the Church of St. Martin- In-the-Fields, London, on October 8, gave each bridesmaid, and there! were six, a brocade evening bag. But this was not all, for he placed a golden sovereign in each bag to avold the il-luck attendant on giving an empty pursel
It was some time before the brides could begin the walk up the
Gordon's
Specialists
in Ladies' Footwear.
To a collection already widely
known for its
variety, we are constantly adding new styles.
"
KAYAMALLY "BUILDING,
Hand Made Canton and Irish Linen Drawn Warke, Silk, Spanish Shawła,
Kimonos
CHINA FANCY GOODS COMPANY.
· CHINA BUILDING.
Ivory, Pewter, Cloisonne,
Lacquer and Damascene Wares, Mandarin Coats and Skirts, Ladies' Silk Undwear.
106]|||||||||||OKING
aisle, as the slightest wind from 31} } [ Q||||||||||| £££££
the church door took her tulle yell from its position. When the door was opened and a strong gust of wind blew the process of arrang- ing this veil had to begin again. Luckily it was bordered with a flounce of old point de Venis lace. So vital an influence will be
giving a little weight to it. It was chosen to tone exactly with her exercised in moulding the colour-
A collection of really smart | A halo of smooth pink coral, The more sumptuous fabrica
from taste of the consuming masses of
dress of palest pink satin, the populace by this means alone frocks designed by Jeanne Lanvin tipped with cryatal, worn over the naturally represent the formal which a train spread, fan-wise, that the manufacturer, dyer and for Delysia added to the interest crown of the bride's dark head, choice for evening and reception from the skirt. As a change from was the only touch of colour in an ratail distributor who fails to: keep of "Topaze" at the New Theatre, otherwise all-white wedding at St. wear, but the losser duvetynes and lilies and roses, she held a bouquet.{
of pink orchids. Martin-in-the-Fields, London, on velveteens, with silk and wool mix- As Buzy Courtois, "beautifully October 9.
tures, are also used for the more
BELTING HATS POPULAR. Miss Vera Poliakoff, daugliter gowned, Immensely sophisticated," of Mr. and Mrs. Vladimir Foliakoff, fitting bodices and longer skirts. I find joy and inspiration in the she has been given a simple but was the tall beautiful bride of Mr. In all, ways the fabric must large- The popular beret has been handling of beautiful colours; they form the musical composition of extremely chic two-piece in scarlet Basil H. Burton, She was gowned by influence the styles, as, for given an exalted position in this season's millinery mode, Forehead medium-length skirt. There is a that there was almost a silver widest application.
** so much more fitted and shaped, do varying shades of belting, "are touch of white in the red felt beret, sheen on its surface. The colour vogue has completely revolutionised the textile, furnish-
handbag. Ing, lighting, and many other in-
A. black afternoon crepe pecŕ- dustries throughout the world:
The mass-consumers of to-day getta frock has long wide sleeves are influenced in their choice of from the elbow of bright red crepe goods, frst and foremost by beauty de Chine to a lattice-work design of colour, whereas their forebears and a deep cape collar to match, were influenced by quality and Another very effective creation general utility.
"fashion" wing that. word in its marocain, with short coat and in white satin, of, so dead a white example, the best tailor-maden now revealing berets,. fashioned in
ALEXANDER'S INSTITUT "DE BEAUTE
LADIES
FUR
COATS
From $75 up.
ALSO BEAVERS, CUFFS,
BOARS and MUFFS.
and she carries a red and white Her white fulle voll completely require the firmer kind of cloths worn by Mary Brian and Olive WING ON CO., LTD.
to the jade green panpe tea-gown. worn in the drawing-room of the second act, furnished in varying shades of apricot
The tea gown is in the modernis-
covered the long train from the or tweeds. The seaming, cutting, Borden in Paramount's produc
and piecing is far more intricate tion, "The Social Llon,"starring than it has been for years; all that Jack Oakle. White and blue belt Eexaggerated simplicity is, but the ing is used for a sport beret work result of much thought and well-by Miss Borden. It terminates in Miss chosen colours and fabrics, a long bow at the back.
Plain surfaced materials and Brian wears a snug fitting chapeau dark shades are for street wear; in black belting that uses buckles Jerseys and cashmeres may be ent- adroitly for ita ornament. ployed in the house, and for winter dresses to wear under the big top- coats of hopsack, broadcloth, or
ed renaissance style, and has lerg, skirt, and a sheaf of lilies was the fur diamond-stadded beige lace sleeves. perfect finish to such a gown. Cry
Shoes" of green crepe de Chine match the velvet of the gown,
Plaid smartest
Márcal WavaR,
Lady. Patricia Moore was the GALYAK POPULAR FUR. only one of six bridesmaids who
wore no cost, braving a chilly day The satin finish of galyak für PLAIDS RETURN
in her dress of white lace,lends itself smartly to the SANE Miss Olgs Pollakoff, alster of materials of the spring street Jackets complete the the bride, and Miss Barbara costume. For her role in Fara- costumes of the Burton, sister of the bridegroom, mount's production The Social lan, appearing in were two other bridesmaids. Their Lion," starring Jack Oakie, Olive
XMAS SALE
KASHMIR
kiyor lace, had designs to re- Borden wears black and SILK STORE
Westarring Jack Jakie, pres
on skirt weed cape-frock trimmed with zarample of this nów - bodice, made of hite satin, heads of black gaiyak at the col- ita a jacket of orange
ipped erystal-chalbe.) lir.: cuffs and ties. Mia Borden werd adds smart black accessories to the this outfit, such as black suede
gloves, purse and bat
Miss Brian adds a Bouquetan of white tönen erkey and carried In order not to bres
white scheme,
"Opposité". Queen's Theatre." 86A, Queen's Road, C.
SMART
NEW MILLINERY
READY FOR WINTER.
wonderful opportunity to buy a beautiful, high class
hat at a price which is
exceptionally low for a new
season style.
YEE SANG FAT