10
THE CHINA MAIL.
THURSDAY, JUNE 26, 1930.
ZMOTORISTS THIS IS YOUR PAGES
Greater Strength-Greater Safety-- Greater Comfort-Greater Value
RIDE ON A BACKBONE
OF FORGED STEEL
WHICH CHARACTERISES,
1930
B. S. A.
1930 B.S.A. with inclined engine now have a frame with a backbone of Forged Steel, giving super frame strength and rigidity. That is just one of the features which help to make 1930 B.S.A.s bigger value than ever. Others include: finger adjustment to both brakes. clutch, and fork shock absorbers; hinged rear mudguard and low-lift, spring-up stand; new wide-flare front mudguard, etc.
Come and Inspect the New Models in Stock,
THE SINCERE CO., LTD.
SOLE AGENTS.
BUYERS' GUIDE
MOTOR CARS,
ARMSTRONG SIDDELEY.-Hongkong Hotel Garage, Queen's
Road. Tel. 24759.
BUICK-The Dragon Motor Car Co., Ltd., 33 Wong Nel Chung
Road, Happy Valley. Tel. 30228. CADILLAC.-Hongkong Hotel Garage, Queen's Road. Tel. 24759. CHEVROLET.-Hongkong Hotel Garage, Queen's Road. Tel.
24759.
MORRIS.-Hongkong Hotel Garage, Queen's Road. Tel. 24759. OAKLAND.—Lane, Crawford, Ltd.
OLDSMOBILE-The Dragon Motor Car Co., Ltd., 33 Wong Nel
Chung Road, Happy Valley. Tel, 80228. PONTIAC.-Lane, Crawford, Ltd.
ROLLS-ROYCE.-Hongkong Hotel Garage, Queen's Road.
24769.
Tel.
STUDEBAKER.—-Hongkong Hotel Garage, Queen's Road. Tel.
21759.
VATIXHALL-Lane, Crawford, Ltd. · WILLYS-KNIGHT & WHIPPET MOTOR CARS.—GIlman & Co.,
Ltd., da, Des Voeux Rd. C. Tel. 28011.
OUTBOARD MOTORS.—Rudolf Wolf & Kew, 54 Queen's Road
C. Tel. 22178.
$
MOTOR TRUCKS AND TRACTORS.
CHEVROLET.Hongkong Hotel Garage, Queen's Road. Tel.
24759,
G.M.C.-The Dragon Motor Car Co., Ltd., 83 Wong Nel Chung Roed,
Happy Valley. Tel. 80228. DODGE-South China Motor Car Co., 33, Des Voeux Road. C.
Tel. 25641.
MORRIS.-Hongkong Hotel Garage, Queen's Road, Tel.' 24760. STUDEBAKER-Hongkong Hotel Garage, Queen's Road. Tel.
24769,
WILLYS-KNIGHT & WHIPPET, TRUCKS.—Gülmen & Co., Ltd,.
4a, Des Voeux Road C. Tel. 28011,
MOTOR CYCLES.
B.B.A.-The Sincere Co., Ldt., Des Voeux Road. Tel. 27767.
TYRES AND ACCESSORIES.
ACCESSORIES.-Hongkong Hotel, Garage, Bueen's Road. DNA 2.759.0
ACCESSORIES--The Duro Motor Co., Nathan Road, Kowloon.
Tel.: 55226.::
FISK TYRES. Gilman & Co., Ltd.. 4a. Des Voeux Rd. AMA 22011.
PRESTOLITE BATTERIES—Hongkong Hotel Garage, Queen's
· Road • Tel. 24759.
WILLARD BATTERIES –G|iman & Co., Ltd. da, Des Voeux 24.
20. Tel. 28011).
CARS IN INDIA.
How Manufacturers Can
Make Headway.
J
The following article is of Hong Kong inferest in so far as the lesson
ACROSS DESERT.
Car Is Abolishing Time.
On the
Eastern fringe of the Kalahari desert lives a young man,
It teaches might be assimilated with engaged to a lady who resides advantage by not a few British firms about twenty miles from the last which place cars on the local mar-outpost of civilisation on the west- ern side. Their courtship is carried
ket:
Of all the colonial and foreign on by correspondence. The soli markets, it is probable that India tude of the Kalahari, no Jubt in- offers the most favourable opportuni-
ty of any to British motor manufac-spires some wonderful epistles which turers. In spite of what one hears their descendants will cherish na a to the contrary, the average educat-love story of the desert."
ed Indian still follows the lead of the 43 the crow flies they are British in matters of western cul- separated by a distance of about 460 ture. If, then, the British manu- miles, yet each message posted tukes |facturer can persuade the English-a month to reach Its destination.
man in India to buy his cars, he will When It was known that the have made an appreciable advanco Oldsmobile expedition would pass towards capturing a large part of through Gobabis to Ghanzi, thence the Indian market. And in this,' straight across the Kalahari to there are several factors strongly in Molepolele, many requests were his favour.
mado by residents on the western
The majority of British people side for letters to be carried across | living in India visit Britain every the desert.、
few years on leave. While there It was therefore decided to carry they buy British cars, and conse-n special Oldsmobile Kalahari Mall, quently acquire a taste for the Bri-
Surprised.
fish car, with its greater comfort When the expedition arrived at and handiness for the owner-driver. Gobabis, the last rall head on that Having acquired this taste, one side of the Kalahari, the mail train would expect them to purchase a had just arrived and the mail bag British, rather than an American was handed over officially for de car on their return to India. That livery to the postmaster at Ghanzi. they do not do so is due to the poor This particular mail will be nearly service offered there by the British month ahead of its time," remark- manufacturer. Before the latter ed Mr. Scott the postmaster at can hope to gain his share of the Gobabis, as he put the official seal on Indian market he must organise an the bag.
efficient service throughout the He explained that the usust pru- country. At present this is almost cedure was for a native postman, non-existent outside the radius of preceded by a donkey carrying the Bombay and Calcutta, as the fol- mail and supplies for the road, to lowing experience shows.
Two men, one with a popular British car, the
other with an
cross from Gobabis to Ghanzi and back each month. The trip each equally popular American, both had way takes two weeks and the popu lation of Ghanzi were agreeably the misfortunie recently to be in surprised when the Oldsmobile de volved in minor accidents which livered the mail in 24 hours. necessitated the fitting of new. Supplies for Ghanzi are conveyed radiators. The owner of the Amer-by ox-waggon which takes about six ican car telephoned the local agents, weeks to cross approximately 210 who had a new radiator fitted and miles of desert. This is largely due the car ready for the road again the to the absence of water, the axen next day.
having to be unyoked several times. Not so with the British car. The nearest agents were in the capital for water, leaving their load in the during the journey and sent back of the, province, a good hundred desert until they return. miles away. The owner immediately
Breakdown, wired to them to send a new radiator
and a competent mechanic to at it. Oae can, therefore, imagine the without delay.
plight of the lonely inhabitants of
He, received an answer next day Ghanzi should a breakdown occur regretting that the radiator would or in the case of supplies running have to be procured from the main out before the ox-waggon arrives. agents in Bombay, but that they That mechanical transport will would send and it is as soon as it shortly supersede the old fashfoncd; arrived. (This all happened In the means of conveyance
over these extreme north of India). The car desolate wastes is obvious, and the was not ready for the road again for Oldamabile crossing proved once three weeks!
more how easily the modern motor This is not an isolated case. Time car abolishes distance and brings and again one hears the few civilisation into touch with the more owners of British cars in Northern remote outposts in every corner India bemoaning the lack of service of the Globe. facilities for their cars after pur- What it means to be isolated for chase. One never hears them com-months and sometimes years from plain of the performance of their one's fellow men, only those who cars compared with that of Amer-live in such out of the way spots of icon cars. The complaint is always the earth as Ghanzi can understand. of the service, and of its inferiority In this little out of the world place to that which American firms have with hundreds of miles of established
thirst on every side live three of the Admittedly, the Americans have ploncèra of the desert-Mr. W. E. the advantage of a long start the Ellam, Magistrate; Mr. Boyle whe war years and those following when acts as doctor, chemist and post- they had no outside opposition to master, with Sergeant Campbell in compete against. But, on the other charge of the Camel and Ox police. hand, they were pioneers. They
New Hope. These three hardy men
control
had to feel their way gradually, and It took them many years to build approximately 70,000 square miles up their organisation to its present of territory, maintaining order | pitch of efficiency.
among theshmen, ministering To-day the British Arms
to the alck, carrying out a hundred can take advantage of the and one necessary duties under the spadework done by the Ameri- most trying conditions Imaginable. cans; and can aim direct at They insisted upon delaying the establishing an organisation equalOldsmobile mail for several hours or superior to that of their rivals and their hospitality was unbounded. Until they do so they will never Mr. Boyle, the postmaster made up make any appreciable headway in a mail bag for the Eastern side of] the Indian market.
the Kalahari and the “Olds”” plunged Into the desert towards the rising
A MOTOR CICLING FAMILY,
It has at least given these lonely | guardians of the Kalahari new hope Few families can beast of such civilisation and pointed to the rase- of early and rapid contact with prowess in the way of motor cycling ing of the ebaolete transport which Be that of Mr. 7. C. Archer of until now has provided their only Aldershot. Mr. Archer "himself is means of communication with the an enthusiastic motor cyclist, and outside world. has been a motor cycle dealer for a good many year
in a reliability trial held receatly
by The North
Club, his son, Mr.
the Premier Awa
daughters, known affectionatel
ele rough
the
wit many nteop
young
the Two Little Malds, obtained Actually, the Misscs Archer are second and third places in field of only just
thirty-three
twenty-one finish
riding Ariel machi
The course WEE
motor
proof
claim
man suffers, let us say, from asthma: In his
medicine and of doctors who boast and claim that they can cure asthma and so .. make him happy. The man has money.. a few orders on the Bank of Happl- ness, but he has been spending these pretty rapidly, here and there, in the hope of curing his asthma. He has only a few left. Where to put them, if he is to be cured and made happy, is a serious question. Now you come with what you, too, claim is a cure for asthma, But unlike the other advertisers, instead of claiming that you can cure kis asthma, you say that you will prove to him that you have cured and can cure cases of asthma of the kind he suffers from. In other words, you offer proof that you can make him happy. Of which advertiser is he likely to inquire? Of which advertiser, if the proof be forthcoming, is he likely to buy?
A of patent
Thousands of motorcar engines suffer from ail kinds of mechanical ailments, the majority of which are caused by faulty lubricating oil. Every oil com- pany tells you to use their oil and save your machine from a rapid trip to the scrap heap, but only one offers to prove to you that their lubricating oil is not only an elimination of mechanical allments, but also the most economical and efficient. Of which company are you Inclined to buy the one that claims but offers no proof, or the one that offers definite proof ?
A trial of the correct grade of Gargoyle Mobiloil will prove to you that it is the one lubricant that will economically and efficiently eliminate mechanical ailments and protect your motorcar engine against premature wear, In other words, do away with unnecessary replacements and repairs; all of which are expensive.
Vacuum Oil Company
CAPTURIN
APTURING
THE ADMIRATION OF ALL THE WORLD
From every standpoint of testad quality, precision craftsman. ahip, size, style, luxury, riding ease, and performance ability, the Chrysler "66" is clearly and unquestionably the foremost six-cylinder value of the times. It is designed and engineered according to the best Chrysler traditions-with such advan tages as high-compression power from any fuel; oversize 7- bearing crankshaft; ventilated crankcase; force-feed lubrication; positive fuel pump instead of vacuum tank; rubber engine mountings; weatherproof internal-expanding 4-wheel hydrau
i
lla brakes. A demonstration will prove its exceptional value.
CHRYSLER 66
CHRYSLER MOTORS PRODUCT
THE NATIONAL MOTOR CAR CO.
484-486, QUEEN'S ROAD, WEST.
TEL 25674
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