12
29 SHOWS
HONOUR FOR GENERAL
'MOTORS
NEW MODELS-
LARGER AND MORE BEAUTIFUL
The first National Automobile Bedesigned Whippets in both Show of America was held at Four and Six Cylinder models, as Madison Square Garden, New recently announced by Willys-Over- York City, in 1900. Thirty-one land, are featured by new beauty of different makes of, cars were shown body line and quality of construc of which eight were steam driven, tion that sets a new standard for eight electric and fifteen had light cars. The lowness of price on gasoline moters. Twelve of the both lines completes the marvel of fifteen gasoline cars were fitted the achievement.
with single cylinder motors, two As President of one of the largest with two cylinders and one had automobile manufacturing concerns three cylinders... Out of the thirty-in the world, Mr. John N. Willys one makes then displayed, only
now brings high priced car beauty! four are being manufactured
and greater value to the low price to-day.
field, in addition to presenting a car of proved mechanical excellence. This development follows just two and one-half years after his suc cessful introduction of the originat Whippet.
For twenty-nine years now, the New York Automobile Show has Held the been an annual event. early part of January, it inaugu- rates the selling season. and sets the standard for shows held throughout the country in all the, big cities.
7
Ia presenting the new Whip-
and Fours
Sixes, Mr. pet
"When the orl- Bays: This year over forty-one manu-Willy.
Whippet Was introduc facturers exhibited more than ginal
three hundred models at the Grand ed, designed on lines that entirely Central Palace. Displayed in a revolutionised the light car field, it setting of beauty and lavishness, was predicted that within two years, in the the stands attracted record crowds makers of all light cars
would be at all sessions. Never have better Whippet classification locking models been displayed, forced to adopt the mechanical fea- Never has style played a more tures first set by the Whippet or be important part in sales effort than relegated to the obsolete group. to-day and this is especially true This applled particularly to four
wheel brakes. of the lower price class.
Ant international aspect was pre sent for the first time owing to the
"In less than-two-years, automo- ! bile manufacturers in both the low representation of Ave foreign and higher priced fields are follow-
exhibitors.. Previous to this yearing the trend set by the Whippet.
to was confined
"And now the New York
we present the com- American cars but this
year pictely redesigned Whippet Fours European manufacturers were and Sixes, bringing to the low invited to participate.
price class for the first time in au- tomotive history the beauty of high priced cars, in addition to proved mechanical superiority.
Decupying an important stand on the second floor of the building were two Vauxhall models the British General Motors product- while the other cars from overseas included Austin and Daimler, from Britain; Mercedes-Benz from Ger-
many and Kenault from France.
Place of Honour
"There is no longer place, even in the low price field, for cars without the distinct new type of beauty and superior mechanical features intro-
THE CHINA MAIL,
THURSDAY, MAY 2. 1929.
The world's leading
$1,590
TOURER ROADSTER. $1,695
COACH
$1,950
the
COUPE
SEDAN
$1,950
$2,080
duced in the Whippet. To manufacturer who fails to meet this,
The place of honour was awarded trend we repeat the prediction of to Chevrolet. This is the privwo and a half years ago, that he ilege of picking position on the will find his cars no longer accepted main floor of the Palace and theby the motor buying public." award is determined by the gross The new Superior Whippet és- sales during the period between August 1, 1927 and August 1, 1928. Buick led its price class and Cadillac and La Salle in the Gine car class. Buick displayed two models on the 116-inch wheelbase, three on the 121-inch wheelbase and three on the 129-inch wheelbase.
tablishes a precedent of beauty and outstanding mechanical features for light cars that is readily apparent! even in the first glance. They are notable for their larger bodies and increased roominess, while the new artistry of design, with the sparki- ing colour combinations, is totally different from anything
we have ever seen before in the low price classification.
Three Cadillac and two La Salle models were exhibited. Cadillac showed a five-passenger Imperial landau cabriolet, 140-inch wheel-
Beauty and Quality base, powered by V-type, 90 degree, Every detail of the new Whippet cight-cylinder engine, 341-cubic bespeaks beanty of design and inches displacement, body by quality of workmanship and finish, Fisher, in black with chrome- from the high, chromium plated plated wheels.
radialor to the carefully rounded Chevrolet displayed a complete lines of the rear quarters. The' Eine including five closed and two artistic body lines are admirably set open cars. Oakland showed a off by the new type of sweeping, four-door sedan, two-door sedan one-piece fenders, and effective use convertible enbriolet and landaulet belt moulding rounds out the sedan. All models mounted on artistry of design. 117-inch wheelbase, powered with By combining a definite type of six-cylinder motor.
beauty, entirely new to the lighth Oldsmobile displayed two-door car field, with the proved mechanicalį and four-door sedans of standard superiority of the previous Whippet line; four door sedan, landau and Models, Willys-Overland has reach- sport coupe of de luxe line. The ed a new position of leadership in Pontiac Six for 1929 'was displayed quality of light cars.
with all seven models.
York show.
be ways
Outstanding among the features | Each succeeding year sees fewer and larger companies at the New which place the Whippet in its dis While there will attinctive position is the new "Finger- of this small,
independent Tip Control." By means automobile manufacturers in the ingenious device, all functions of United States, the American Starting the motor, controlling the motoring public shows increasing lighting system and sounding the a single confidence in the products of the horn are operated from larger corporations.
button conveniently located in the centre of the steering wheel.
VITAL FACTORS
PERFORMANCE AND ́
POWER
That power and brilliant motor:
performance can be attained with
This system has been subjected i to exhaustible tests and character- ised by experts as the greatest driv ing convenience since the electric self-starter..
New Driving Convenience
A mere pull up on the button starts the rotor. No longer is it
out the sacrifice of fuel economy necessary for the driver to fumble
All prices and specificatiora nukket in
change without not
The new
superior
"SIX value
Whippet Six Touring.
NO OTHER LOW PRICED CAR
HAS SO MANY ADVANTAGES
The aty, size and performance, tech fighter cort
I beauty, size and performance, the new Superior Whippet Six
Grace of line sets an ultra-modern style trend for all light Sixes. Bigger bodies give extra leg room, head
room and elbow room.
The new Superior Whippet Six is the world's lowest priced Six to offer the important engineering advantages of seven-bearing crankshaft, silent timing chain, full force- feed lubrication, aluminum alloy invar steel-strut pistons, and "Finger-Tip Control."
Let your nearest Willys-Overland dealer arrange a demonstration.
"FingeTip Cuatrol
Kingi MIEK, LA rentre of ofrering- wheel, starta, mater,
Dousand
EPN.
WHIPPET SIX
LOWER
"Agenta:
Messrs. Gilman & Co., Ltd.
WILLYS
Telephone C. 290.
4A Des Voeux Road, Central,
Increased wheelbase results in ideal engines
OVERLAND
COST:
O F
OPERATION
Garage and Service Station: Messrs. Duro Motor Co., Ltd.
FINE
Telephone K. 226.
123 Nathen Road, Kowloon...
MOTOR
CARS
with each
was demonstrated by a recent with his or her foot groping for a
in their respective Whippet Four and Six have been wheel itself makes for more com respective histories, button which is so often larger and roomier bodies, with price classes, certain improvements entirely redesigned and add na-fort-in driving since the oval sec-month since last January setting California, under the sanction and placed in a rather inaccessible post newly designed interiors that are are noted in the power plants now terially to the new high speed-and | tion of the rim is inclined and not new sales and production recorda..
power performance..
economy run held in the State of starter
supervision of the American Automobile Association.
tion. While this feature will un-more spacious for driver and pas-employed to have a much high speed doubtedly be welcomed by all
sengers. Seats are scientifically de- and higher developed power, al-
Thirty-seven cars piloted by asdrivers, it has a special appeal to signed with perfect contours for though the fundamental principles ancther distinctive feature of these on the wheel.
AAA representatives awarded from its position at the centre of spring in both the Four and Six. first place in its class to a Stade the steering wheel.
baker President Eight, which i
established the best economy re-
cord for eight cylinder care in its
parallel to the steering post, so that Now the company is rapidly launch- "Twi-Lite" system of lamps is the hands rest in a natural positioning into the greatest car building schedule of its history and is ex-
many women completed a 170- ladies.
Cars. These lamps, with The lubrication system fellows pected to reach capacity production short time,approximately mile
run from Los Angeles to Wrightwood Mountain, climbing
chromium plated doors, are equipped the same practice which has been in s A distinct safety factor is also maximum comfort, and with marked of design and construction remain new
Eagine is Improved s with double flament bulbs for fixed so successful in previous models 2,500 care a day as compared with from almost sea level to an altitude seen in this improvement since in increase in both width and depth. unchanged. of 6,000 feet. Each car observed night, travelling the driver is not freedom for operation of the brake Increased space also provides utmost
The bore of the Whippet Four focus, the upper beam throwing a that of full force feed system which 1,600 cars a day just a year ago.
In spite of the tremendous in- down the assures positive lubrication to every the same rules, covered the same required to remove a hand from the and clutch pedals. Comfortable engine is unchanged, but the stroke bright light far
creases made during the past twelve fast. driving, and part of the engine requiring oil.. course, and ran under the same wheel and reach to the lash to con-riding quality is further enhanced has been increased by 3/8. Coupled road for
The transmission and clutch are
months, President John N Willys weather conditions. At the control lights the new "Finger-Tip by the use of longer front and rear with this increase in stroke is an the lower beam throwing
The generally satis confident that with the new clusion of the run, the official Control" operating them completely
increase in compression ratio which, the ray downward to a shorter uncharged.
lines of Superior Whippet Fours The windshield a quickly and with a new manifold and a larger distance for use in passing an factory operation of gear shifting and Sixes bringing high priced car easily opened or
beauty to the low price field, 1929 closed with one intake valve, produces an engine of proming car. These are controlled in the original Whippet transmis hand by the new worm and wheel decidedly more horsepower and by the "Finger-Tip" device describ- sion have therefore been retained.
The two-board is now covered by will be an even greater year for mono-control.
torque. With this change, Willys-ed earlier. Overland engineers declare, the on- With the increase in wheelbase, a moulded rubber mat having a Willys-Overland than the one just
closing. New Instrument Panet price class with an average of of Studebaker's policy of "balanced
Numerous conveniences in the gine now produces 40 horsepower the chassis of both Four and Six steel insert which fits closely around 83,7 ton miles per gallon.
design." The President, is a car. When all cars had been checked, of great speed and power, these new models, such as pockets and which is 25 per cent. more than its have been changed to incorporate the brake and clutch pedala and However, it was found that the qualities having been demonstrat robe rails, show the careful atten predecessor, a claim which is es- material improvements over pre- shuts out all cold and moisture at The very adequate braking system Studebaker President had not only ed by its world record of 30,000 tion paid to every detail of design tablished by actual tests under all vinus practice Heavier material these points. led its class, but had also won miles in
and construction. The instruments conditions of driving including hill- is used with additional cross, mem- second place in the grand sweep-minutes. This great feat was are all grouped in a convenient climbing, speed under heavy load, bera and an improved method of of the Whippet Four has been re- stakes competition which included performed by a strictly stock Pre-panel on the dash board; the panel etc. Another improvement in this attaching them to the side ralls to tained in the new models, while the being finished in ivory with Butler motor is the adoption of Invar-provide greater ruggedness, stability Whippet Six braking system has. every car in the field, regardless aident under A.AA. supervision.
been riedified with the adoption of and rigidity: Strut pistons. Silver bezel. The California economy The Pre-
test of power or price,
the Duo Servo, two-shoe brake, Steering Made Easier To permit easy entrance and exit
Speed Is Increased sident's performance and economy showed that Studebaker engineers
The steering mechanism has which is declared to be the latest record was bettered by a Ford have been able to carry out in The the doors of all models have been The Whippet Stx 28 not capable sedan, which turned in an average President's design their deter widened, using the same type of of speed in excess of 60 miles an been redesigned to provide marked development in outstanding brak- of 35.5 ton miles per gallon, mination not to sacrifice any single remote door controls as in former hour, as demonstrated in repeated ease of steering in the new Whippet. Ing equipment.
tests during which fuel consumption This has been accomplished through Greatest Sales Year The economy record of the Pre-quality of all-round performance modela. sident Eight in this test is conto attain the brilliant speed which Although the motor in both Four under normal driving conditions the use of worm and gear reduction Both the Willys-Overland Com aldered high tribute to the bril has won for The President 11 world and Six have shown outstanding was better than 20 miles to the of 11 to 1 as against 8-1/2 to 1 in pany and the John N. Willys Ex-
the former models. Hance of Studebaker's engineering records, 22 International records speed, power and stamina in the US gallon,
20,326
consecutive
staff and emphasizes the success and 115 official American records. past and have been accepted as the The carburettors of both the The design
port Corporation have just com the steering pleted the greatest year in their
LOVELY
LINES!!
SURE
IT'S A
"VAUXHALL"