[14
THE CHINA MAIL
WORLD NEWS IN PICTURES.
During H.M.'s Illness
Ill-Fated South Pole Expedition
Adopts Orphans
H.R.II. the Duchesn of York
and her little daughter, Princess
Elizabeth, photographed in London
during the illness of H.M. the King.
Jumped 8,000 Feet!
SATURDAY, JANUARY
COUNT THE "MAILS"
THEN LOOK AT THE READER
AND YOU WILL SEE THAT HE IS A MAN
WHO CAN AFFORD TO BUY
WHAT YOU HAVE FOR BALE.
For eight months the film from which the above view was taken lay in a sealed canister be- side the body of Captain Scott, the British Antarctic explorer. Then it was retrieved by a rescue party, The photo was published by the British Empire Film Institute. It shows the late Captain Scott's party at the South Pole on Jan. 17, 1912.
Liner Aground in Cork Harbour
The Marchioness of Huntley, od Orton Hall, Patersborough, England, who ha adopted Marjorie and Isabelle Meuser (below), great- nieces who live in Chicago. They have been living with the Marchioness since the death of their father.
IT IS A QUALITY CIRCULATION
THAT PAYS.
IT IS FAR CHEAPER TO ADVERTISE
In a Newspaper That Reaches the People Who Can Afford to Buy Than to Advertise in a Paper That Reaches People Who Cannot Afford to Boy.
LOOK AT THE READER
Before You Decide Which Paper Shall Carry
Your Advertisement.
THE "MAIL" CLAIMS
THAT IT REACHES THE BUYER,
THEREFORE
ADVERTISE IN THE “MAIL.”
After the White Star liner. "Celtic" struck a rock 300 yards from the entrance to Cork har-
bour, an order to clear away the passengers was given by the Captain, Eo more than 500 men,
จ
women and children were taken off by three tenders. The "Celtic", was re-Acated In a few days.
All of Crew of 32 Drowned
Titled Shopgirl
THE COUPON PRESS:
Extract from "THE WEEKLY
SCOTSMAN," Deo, 1.
THE
THE decision of the King's Bench Division in London that one of the football coupon competitions which came before it for judiciał pronouncement is illegal under the Ready-Money Football Betting Act
is a sad blow to the "Coupon Press," which has to resort to such competitions, free insurance, and the like, to inflate circulation figures. These competitions have unquestionably a most vicious in- fluence. People buy up papers by the dozen in the fond hope that in one guess or another they may hit the correct results. The unles of papers are thereby inflated; hat the chances of success to any. individual are some millions to one, and wholesale buying of papers is sheer waste.
OUR ADVERTISING EXPERIENCE 19 AT
YOUR SERVICE.
CHINA MAIL OFFICES
3A, Wyndham Street.
Mr. James Collins, a test pilot for
Curtiss Aero Co., who jumped from
a plane at a height of 8,000 feet.
Air Emissary
The above photo shows the ss. "Salento," an Italian merchantman, sinking in sight of shore
off Zantvoort, Holland, as a result of the recent storms in the North Sea, despite heroic exorts to
get a line to her. The 32 members of her crew were all drowned. Notice the crowds gathered to
watch efforts of the rescuers,
Lady Doria Hope, the daughter of a wealthy British peor, worked as a saleslady-in @^ Fifth-avenue départs, ment store,*Now...„York," until, her - Identity was disclosed by an Immigra... tion officer. She immediately left her post and went to Washington to apply for extension to her six months' stay: in America.
Perfect Feet
SAND-LIME BRICKS.
Best machine maile bricks Highest tests and uniform quailties. For Economy, Quality, Beauty, Durability-and-
Satlafaction tunsurpassed.
YEE YICK SAND-LIME BRICK CO., CHING TU NAM, Manager. Factory Canton,
Hong Kong Office :— 148, Queen's Road, West, 1st Floor.
’Telephone Noi Gi 2
Testing Panama Defences
ATE PRESENT, OUTDOOR WORK ONLY SH
K. FUJIYAMA
VANT PHOTOGRAPHER.
NIGHT PHOTOGRAPHY, AND EN. LARGEMENTE A SPECIALITY. ENLARGEMENTS CAN BE MADE FROM ANY PHOTOGRAPH. NEW OLD OR FADED.
WEDDINGS AND GROUPS A FEATURE.
PROME