THURSDAY, NOVEMBER 22, 1928.
THE CHINA MAIL,
11
AM THE MOTORISTS' PAGENA
POWER and SPEED
with SILENCE,
SAFETY and
ECONOMY.
THAT'S
B. S. A.
MOTOR CYCLES
THE MOST RELIABLE OF ALL MACHINES.
COME & SEE THE MODELS IN STOCK,
THE SINCERE CO.. LTD.
SOLE AGENTS,
There is nothing quite like the new
MONET-GOYON anywhere in quality.
NEW PRICES: FOR CASH OR GRADUAL PAYMENT.
All machines are delivered with the verification of the Chief Engineer of the
French Government,
The 1929 Latest Models Are Now on Display
in
THE MACAO COMMERCIAL, FAIR
and
THE FRENCH MOTOR CYCLE CO.
46, Nathan Road, Kowloon,
BUYERS GUIDE
MOTOR CARS.
ARMSTRONG SIDDELEY-Hongkong Hotel Garage,
Road. C.4759.
Queen's
BUICK-The Dragon Motor Cur Co., Lid., 33 Wong. Nel Chung
Road, Happy Valley. C.1247. CADILLAC.-Hongkong Hotel Garage, Queen's Road. C.4769. CHEVROLET. Hongkong Hotel Garage, Queen's Road, C.4769. CHRYSLER.-A. Lụng & Co., 19, 'Queen's Road, C. Tel. C. 1219. HANOMAG.-Wai On Tseung, Ltd., 243 Des Voeux Road, C.
Tel. C. 711.
MORRIS.—Hongkong Hotel Garage, Queen's Road. C:4759. OAKLAND. --Lane, Crawford, Ltd.
OLDSMOBILE. The Dragon Motor Car Co., Ltd., 93 Wong Nel
Chung Road, Happy Valley. G.1247.
PACKARD.-The Dragon Motor Car Co., Ltd., 33 Wong Nei Chung
Road, Happy Valley, CJ247.
PONTIAC.-Lane, Crawford, Ltd.
ROLLS-ROYCE.-Hongkong Hotel Garage, Queen's Road. C.4759. SINGER-Gilman & Co., 4a, Des Voeux Road Central.
STUDEBAKER.-Hongkong Hotel Garage, Queen's Road. C.4759.
VAUXHALL.-Lane, Crawford, Ltd.
WHIPPET. Gilman & Co., 4a, Des Voeux Rd., C.
WILLYS-KNIGHT-Gilman & Co., 4, Des Voeux Road Central.
MOTOR TRUCKS AND TRACTORS. BROCKWAY MOTOR TRUCKS-The Asiatic American Co. Tel.
C. 214.
CHEVROLET.-Hongkong Hotel Garage, Queen's Road. C.4759. FEDERAL TRUCKS.-Kin Cheong Hong, 37, Connaught Road C.
Tel. C. 6,
G.M.C.-The Dragon Motor Car Co., Ltd., 33 Wong Nei Chung Road,
Happy Valley. C.1247.
GUY.-A. Lung & Co., 19, Queen's Rd., C. Tel. C. 1219.
MORRIS-Hongkong Hotel Garage, Queen's Road, C.4759. STUDEBAKER-Hongkong Hotel Garage, Queen's Road. C.4769. WILLYS KNIGHT TRUCKS-Gilman & Co., Ltd., Des Voeux Rd. C. MOTOR CYCLES.
B. S. A. The Sincere Co., Ltd., Des Voeux Road. C.1067.
NEW HUDSON.-A. Lung & Co., 19, Queen's Road C. Tel: C...
1219.
RALEIGH.—A. Lung & Co., 19, Queen's Road, C. Tel. C. 1219. ROYAL ENFIELD.-A Lung & Co., 19, Queen's Road C. Told
1210.
TYRES AND ACCESSORIES. ACCESSORIES-Hong Kong Hotel Garage, Queen's Road. C4765. ACCESSORIES-The Duro Motor Co., Nathan Road, Kewloon. K.226. AUTO TOTAL FIRE EXTINGUISHERS Keller, Kern & Co. Ltd.,
16-19, Connaught 'Road, Central.
COLUMBIA BATTERIES The Dragon Meter Car Co., Ltd., 33)
Wong Nel Chung Road, Happy Valley,
FIRESTONE TYRES The Dragon Motor Car Co, Ltd., 39, Wong
Nei Chung Road. Happy Valley, C.1247.PE
MILLER ACCESSORIES A. Lung Co., 19, Queen's Rd., C.
Tal. C.1219,
TOD
MILLER TYRESA Lang & C, 19, Queen's Rd., C. Tel. C.1215. PRESTOLITE BATTERIES. Hongkong Hotel: Garage, Queen's
HONEST VALUE
STILL BASIS FOR GOOD BUSINESS
AGE-OLD PRINCIPLE
Cleveland, Ohio. This modern day, despite its remarkable progress and achievement in all lines of endeavour, has not as yet found a substitute for the good old principles of sound quality and honest value in merchandising goods, declares Mr. H. J. Leonard, president of the Stearns Knight Corporation of this city,
BEHIND THE SCENES
*
VAST AMOUNT OF TESTING
A MOTOR. FILM
The vast amount
of research
work and testing that goes on be hind the scenes of the automobile industry la interestingly revealed in a new motion picture film, "Separating Facts from Opinions," produced in the laboratories and Proving Ground of The Studebaker Corporation. It is available to clubs, schools, and amateur home motion picture operators through local Studebaker dealers or the offices of the Corporation in South Bend, Indiana. U.S.A.
"On the contrary, manufacturers have turned more strongly than ever to that age-old principle to achieve lasting success in the sales field.
The film first shows the critical With national and world-wide dis- demands made on the maders car, tribution of so many kinds of pro-emphasizing the wide range of ducts, nothing but an honest reputa- tion for quality and value will permit any merchandise long to com- pete, whether it to needles or motor
card.
Splendid Sales "Perhaps this truth bears with more force on the automotive trade
than on any other, owing to the stearn demands of competition, and
· FROM `RANGOON
A' CAR'S GRÜELLING
TRIP
TO MANDALAY
far 03 the
Though "The Road to Mandalay,” immortalized by Kipling's ballad. is non-existent s motorist is concerned, word has just been received by The Stude
n stock baker Corporation that Erskine Six tourer recently made te own road on a gruelling trip from Rangoon to Mandalay, India
and not only succeeded in making the trip, but completed it in the record breaking time of 48 hours.
There are literally no roads be- tween Rangoon and Mandalay- distance of approximately 385. miles. But C. E. Perry, Rangoon motorist, decided that the conditions under which it must trip could be made. With a native give satisfactory service. Cars guide and another companion, he ure shown bucking snow drifts, set forth from Rangoon equipped pulling through heavy sand ander with emergency road making tools. broiling sun of the desert, fording and supremely confident of the streams, and plunging over rutted power and endurance of the
Erskine. roads and through deep mud.
Then the action swings to the Atlantic City speedway, showing The Commander making its record
the world-wide distribution of all run of 25,000 miles at an average often the Erskine blazed its own
of more than 65 miles an hour,
I
Research Work
The trip was a cross country run in every sense of the word. Occasionally, there were narrow cart tracks" to follow, but more
trail through the jungle. För five hours, at one stage of the trip, the car ploughed through soft paddy fielda under a tropical sun that tested to the limit the power and cooling of the motor. In other There places the caravan made slow progress through deep gand. There were streams to ford, with water well up over the running
boards.
the leading makes. We feel that the splendid sales record of our organisation throughout the past 28
From the speedway the film takes years and the continual growth made one through the research labora by our company since its inception, tories, showing every aspect of Is direct proof that we have achieved the development and testing work success through marketing a product that goes on incessantly. that was fundamentally sound: are scenes in the "cold room," with "In the production of both the mechanics testing a motor at 20 Stearns-Knight eight-cylinder cars below zero on a hot July day, and and the Stearns-Knight sixes, we views of a car travelling 70 miles have adhered to the principle of an hour on the spinning rollers of
One of the most trying sections honest value more closely than ever the chassis dynamometer while of the trip took the intrepid before in order to fulfil the expecta-engineers record details of per motorists through: a region of tion of our clients for a luxury car formance.
elephant grass, where progress: of the most interesting was made at the rate of a mile in of the highest quality."
scenes shows Mr. Leonard made this statement laboratory
how four hours.. This gave way to following the announcement that engineers study the action of may- thorn covered open country, which sales of the Stearns-Knight cars had ng parts through the use of the could be traversed at better speed; on September 1, passed the total stroborama, which flashes an intense though its roughness was a severe sales mark registered in the entire synchronizing the speed of the frame, and body construction.
light on the part in motion. By tax on the sturdiness of axles, Į flashing light with the speed of the On their arrival.. in Mandalay the object, the latter appears to stand Erskine and its driver were wel- still. A fan rotating at 3,000 comed with a demonstration: by revolutions per minute. is thus members of the National Club, and made apparently to stand still be the feat praised throughout Burma fore the camera.
and India as one of the most out- standing accomplishments in Indian motoring.
twelve months of last year.
IN BESSARABIA
THE FIRST TOURIST TRIAL
Bessarabia, which became part
One
After showing experiments in the electrical physical, chemical and inboratories, the action of the
FASHION IN MOTOR CARS
WESTINGHOUSE BATTERIES.
BIG SHIPMENT
ARRIVED.
Price from
$22.50 upwards.
Sole Agents:-
KIN CHEONG HONG
37, Connaught Road Central. Telephone C. 6,
Sole Agent in South China for: BROCKWAY MOTOR TRUCKS
Beam-Lite Auto Bulbs
and
BUSES
Hartford Batteries
THE ASIATIC AMERICAN CO.
OFFICE:
48, Stanley Street. Tel. C. 244..
POPULAR USE
'OF KNIGHT MOTORED, CARS
GREATLY INCREASED
SHOW ROOM:
11, Queen's Road, E. Tel. C. 575.
reduced initial cost of cars and the spread of hire purchase. It is now held that all incomes of over £400 a year represent potential ownership of one car, and £2,000 - and over the potential ownership of two cars. And no doubt, it is
of Roumania after the war, is un-film moves to Studebaker's Proving dergoing rapid changes and in the
Ground-the 800-acre **outdoor whole region an ever increasing dis- inboratory" where rigid tests are play of activity is apparent, The
performed. Cora are seen speed- problem of transport is receiving ing around the three-mile speed Those who would eliminate its due share of attention; new bowl, jolting over the rough trail fashion from motor car manufac- roads are being opened up and the roads, and splashing through the turing and marketing (says "The whole machinery of transport is "bath tub" test.
Autocar"), far, less development, being steadily improved. With a
Instruments are shown in opera-have never asked themselves the view to encouraging every Initiation to record the amount of foot question: "What would be the case tive in this direction, both public pressure required to operate clutch of the clothing industrica and and private bodies are vying and brake pedals; to ascertain the trades if fashions were not chang- For many years the average added, with the development of the strenuously with each other in pro- fuel consumption at varying speeds ed?" A moment's reflection would motorist regarded the luxurious cars baby car persons with less than moting trials, competitions, and and carburetter adjustments and reveal that the scale of business of Europe and America which were £2,000 are running two cars. In- other means of propaganda. Not- able amongst these is the First to determine steering effort. Tourist Trial which took place re- cently. It was opened only to touring cars and was run over most difficult 280 miles course.
done would be less than half that Knight double-sleeve engines, with come between £400 and £2,000 The film nearly 1,000 feet long, achieved to-day. Car fashions are envious longing. Since the intro-number 692,586, and over £2,000 and can be secured either in not changed two or three times a duction of a Willys-Knight six-they number 93,065, This gives a standard size or in the. 16 mm, aize year as are clothing vogues; and cylinder car at the cost of the aver. potential ownership of 878,716 cars. for home motion picture outâts. yet it is equally obvious, if there age six with ordinary power plant, As, however, no account has been were to be no progress in design, bowever, this condition has been taken of the considerable number. of cars licensed as private cars the majority of car owners would rakally changed.
Twenty-seven cars representing the following makes started: | Oakland,” Bufck, 'Overland. Ford,
be content to continue for an in- The outstanding auccess of this Erskine, Pont'ac, Essex, Ansaldo, without a single penalisation mark.efinite time with the machines new car has increased the number Oldsmobile, Chandler, Rugby, Peer-winning the first prize of 25,000 they have in present use. Un-of Willys-Knight owners to more | less, Paige and Fiat.
! Lel, A Buck and an Oakland were doubtedly, development is a neces- than $25,000. A model 520 Fiat tower driven by classified second and third re-sury and inevitable process in pro- From the time of its invention, Major Urdareanu arrived first apectively.
moting demand.
A Dive to. Death
Wreck of car being raised from the ̈ otomak River after it had been driven on a bridge by Roy C. Delanty letter carriers who was drowned. The only witness to the tragedy was the enginder at a passing train, who halted at the frit" station and notified the autorites!
and run by business firms, it is hold that the potential ownership might well be 950,000, or even 1,000,000. Maintenance Cost the Problem Statistics for.1927 show that the
it was impossible to build a Knight car actually, in use numbered motored Six in a low price 787,000, and it is expected that the total with be nearly 900,000 by the range; but various manufacturing economies affected by the. Willys-end of this year. "In spite of ex- Overland Company, enabled the com-perience elsewhere there is there. pany at last to introduce their Model fore reason to think that the ex- "55" powered by a Willys-Knight hauation of further potential car- double sleeve valve engine, at the owners will before long, begin to lowest price in the company's 28-be reflected in the registration statistics. In this connection it year history.
The popular response to the intro- must be noted that reduction in the duction of this car was an insistent initial cost of cars will in future demand which necessitated imme-be of limited effect in increasing. diate increase of the car building the number of car-owners, as such schedule: and this demand has can-initial cost is becoming lear im- tinued to increase steadily ever portant in relation to maintenance
afree..
THE INCOME LIMIT
Car-ownership depenis primarily
cost. It is maintenance costs, particularly garaging and taxation, that in England are keeping tho motor-car beyond the reach of Income classes which in the United States, Australis, or New Zealand on the income limit, and no doubt are able to own and run cars. * ̈ It is because this has been the "In the absence of a determinent subject of some criticism that the effort to reduce these running costs Society of motor manufacturers only a small annuni increase in the and Traders, says a writer in the number of registrations can be "Manchester Guardian, 'deal with looked for after 1929, and even the question of locome and owner-this increase would fluctuate with Ship and potential consumption of the general level of prosperity." private cars in this country In The position of the used-car the 1926 issue of this annual survey market has been investigated. On of the Industry an income of 4450 July 1 this year of a sample of was takon to represent potential 13,171 used cars in stock only 1.5 ownembly of one car, and £2,000 represented present registrations. a year potential ownership of twe Up to 14-how, the majority of cars
had been in stock less than three.
majority had been in stock over ee months This illustrates the resent met on
the reas
Since that time, it is now pointed month and s
and over 14-hp, the out, the number of incomes ov the exemption list but, on the othe
parchseln Bio Beomg has incre