10
THE CHINA MAIL,
THURSDAY, JULY 12, 1928.
SAM THE MOTORISTS' PAGE DE
B.S.A.
POWER with SILENCE
SPEED with SAFETY
In the Stock Machine Trial for standard machines selected from stock by A.C.U. officials B.S.A.'s won
4 GOLD MEDALS and TEAM PRIZE
DUNLOP
TROPHY
Premier Award in the M.C. and A.C, Dunlop Trophy Trial won on B.S.A. 4.93 h.p. 0.11.V. (W. Johnson)
Also won on B.S.A. in 1926,
B.S.A's won the
COLMORE CUP
2 years out of 3-in 1926 and 1928
In the Victory Cup Trial B.S.A's won
Frank Hallam Cup Watsonian Team Prize
For and year in succession
6 GOLD MEDALS
In the Paris-Nice Trial B.S.A.'s won
TEAM PRIZE
for 5th year in succession and 3. GOLD MEDALS.
In the recent A.A. Silence Test, every one of the 16 models in the B.S.A. range (including 2 O.H.V. specially tuned modela) was tested by, A.A. engineers and awarded the A.A. Silencing Emelency Certificate.
Write for Catalogue.
THE SINCERE CO., LTD.
Sole Agents.
BUYERS GUIDE
MOTOR CARS.
ARMSTRONG SIDDELEY.-Hongkong Hotel Garage, Queen's
Rond. C.4769.
ستم
BUICK-The Dragon Motor Car Co., Ltd., 33 Wong Nel Chung
Road, Happy Valley. C.1247.
་
TOOK FIVE YEARS. LOOKING FOR VALUE
TO PRODUCE THE NEW
WHIPPET.
FINE ENGINE.
EDUCATING THE PUBLIC.
WHIPPET FEATURES
There was a time when the A motor-car salesman has to average man never dreamed of know his product and competitive possessing a car with a Knight products very thoroughly these double-sleeve engine. That type days if he is going to be success- of engine, because of its com-ful with the modern buyer. paratively expensive manufac- Twenty years or more of experi- ture, has so long been associated ence with cars-together with with cars in the higher price the increasing motor education of classes that a person of ordinary the general public by manufac income never considered it possi-turers through advertising and ble to own one.
demonstrations has made the
But now, after many years of average man a good buyer. development of the Knight en- He no longer buys because a gine and improvementa in facili- car is a new model or because it ties for manufacturing it at low-is flashler in appearance. He er cost, the Willys-Overland Com-looks into the detailed specifics- pany is able to offer the general tions of the cars, asks pertinent public a six cylinder Knight-en-questions, makes comparisons,—— gined car to sell in the same price and in the end usually bases his class with ordinary low-priced choice on very sound judgment. poppet valve sixes:
A New Trend.
"It took five years of the hard-
est work Willys-Overland Inc., With the perfect Whippet oc- has ever done to produce that cupying the most conspicuous car," said Mr. John N. Willys, pre-position in its history in the light sident of the big Toledo manufac-four cylinder field, Willys-Over- turing plant when he was asked land merchants throughout the about the new Standard Willys-world report that buyers are pay- Knight. Six that he recently ing tribute to the mechanical de- placed on the market.
Goal Attained
tails of this car, which 18-months ago set a new trend for modern car design.
further These merchants "Our Knight Car manufacture started with the Willys-Knight state that this ear's quality and Great Six and we have been work-proven performance likewise are ing on it ever since in one way or major factors considered by buy- another," he continued.
ers, and that this has much to do "Now we have attained a manu- with the present enormous in- facturing goal which we set when crease in Whippet Sales ... we started to change our Willys- It is said that recent develop- Knight production from four ments in the light car. field have cylinder models to sixes. It has emphasised the fundamental fea- been a difficult task and it has tures which were introduced by required the maximum energy of the Whippet and which have been both engineering and sales de- steadily maintained in its produc- partments to bring it to a completion. Motor car authorities say lion.
that in its basic elements of con- "One of the reasons has been struction, the Whippet remains the exacting manufacturing re-las distinctly advanced as when it quirements put upon the Willys- was first present. Overland plants in the develop- The Whippet, engineers state. ment of the Willys-Knight motor. still has the only motor in the Basically this power plant is light four cylinder class that one for higher priced cars. In actually develops 100 per cent. Europe, where more expensive to more power than its official rat- build than the average poppet ing and which develop this power valve motor. In Europe, where with actual savings in cost of the first Knight motored cars operation."
were built, they have been con- Power, speed, economy. and fined exclusively to the highest stamina accomplishments of the priced vehicles and have been ac-Whippet have set a new high| cepted as the ultimate achieve standard of performance in the ment in smoothness, efficiency, light car field since its initial pre- Since durability and economy of opera- sentation 18 months ago. tion.
that time the combined. mileage "Here, we have had to maintain of the Whippets in the field is! the European standards of excel-lestimated at more than half a lence in construction for that is billion miles. necessary in building a power plant of the Knight, sleeve valve type. But we had to conform to lower price standards as well.
.
Price 'Reductions... Willys Overland officials de- clare that the recent reduction in Whippet prices, which places these modern cars in direct price "To bring the high achieve-competition with the lowest
Large Sales.
COMFORT
Haven't you always wanted a car where the comfort of an arm chair was maintained mile after mile, throughout a day of rapid travel, over roads both good and bad?
in the New Oldsmobile Six there is room to stretch your legs, the seats are moulded to the form of your back. Springs are long and wide and the hydraulic shock absorbers remove even the small jars.
Here you have comfort and riding qualities built right into the car. They will not vary as you flash, care-free, past thou- sands and thousands of milestones.
THE DRAGON MOTOR CAR CO., LTD.
Telephone Central 1246 ..... 33 Wong Nei Chung Road. Telephone Central 3500...... 33, Des Voeux Road Central.
YOU CAN BUY A BIGGER CAR BUT NOT A BETTER ONE.
BELIEF IN TRAMS.
EXETER TURNS DOWN. BUSES.
Exeter Believes in Trams.--
ments in manufacturing and de-priced cars, was not an attempt Exeter City Council has shown sign, required in the construction to meet a price situation for it its confidence in its tramway of a Knight motored car to the was definitely decided that the undertaking by decisively defeat- price range of the lower priced original Whippet quality and
CADILLAC.-Hongkong Hotel Garage, Queen's Road. C.4769. CHEVROLET.-Hougkeng Hotel Garage, Queen's Road. C.4759, CHRYSLER.-A. Lung & Co., 19, Queen's Road, C. Tel. C. 1219. MORRIS.-Hongkong Hotel Garage, Queen's Road. C4759. OAKLAND—A. Lung & Co., 19, Queen's Rd., C. Tel. C.1219. OLDSMOBILE.-The Dragon Motor Car Co., Ltd., 38 Wong Nel
Chung Road, Happy Valley. C.1247. PACKARD.-The Dragon Motor Car Co., Ltd., 33 Wòng Net Chungchinery, the attainment of the reached.
Road, Happy Valley. C.1247. PONTIAC-A. Lung & Co., 19, Queen's Road, C. Tel. C. 1219. ROLLS-ROYCE.-Hongkong Hotel Garage, Queen's Road. C.4769. SINGER.-Gilman & Co.; 4a, Des Voeux Road Central. STUDEBAKER.-Hongkong Hotel Garage, Queen's Road., C.4759. WHIPPET.Gilman & Co., 41, Des Voeux Rd., 'C. WILLYS-KNIGHT-G8man & Co., 4a, Des Voeux Road Central.
MOTOR TRUCKS AND TRACTORS. CHEVROLET-Hongkong Hotel Garage, Queen's Road. C.4759. G.M.C.-The Dragon Motor Car Co., Ltd., 33 Wong Nei Chung Road,
Happy Valley. C.1247.
•
GUY.-A. Lung & Co., 19, Queen's Rd., C. Tel. C. 1219. C.4759. MORRIS-Hongkong Hotel Garage, Queen's Road, STUDEBAKER.-Hongkong Hotel Garage, Queen's Road, C.4759.'
MOTOR CYCLES. -
B. S. A. The Sincere Co., Ltd, Des Voeux Road. C.1067.
sixes has necessitated mechanical beauty should be maintained re-ing a proposal not to extend sys- development of specialised ma-gardless of what prices could be tems and to experiment with omnibuses. An amendment to most efficient manufacturing pro- It is pointed out, that part for cedures in all departments of the part and specification for speci-stop extension of the tramway plants and the closest regulation fication, the perfected Whippet system having been moved and of all elements entering into the duplicates the original car in seconded, at a meeting of the work of building the car.
every detail of quality and work-
"The reception of the Willys-manship with even greater value Council last week, with argu- Knight Great Six-and of the being offered at the new prices in ments to the effect that trams Willys-Knight "70" which closely some details of construction.
endangered the prosperity of the followed have helped materially. The tremendous sales volume Both of these cars stepped into cited as evidence of public accept city by causing motorists to give large sales volume in their respec-ance of the Whippet, and an in- it a wide berth because traffic dication of its quality leadership was held up by the trams, the tive price classes.
"To keep up with the steadily in the light four claas.
Chairman of the Tramways Com- increasing demand- for these
mittee pointed out that in the Corporation Bill now before the
models we had to do rather un-
usual things in our manufactur- NEW BUSES FOR SHANGHAI House of Lords the Council were ing departments.
asking for powers to carry out "We were aided by the fact that the basic principles of the Twenty of the latest type of tramway extensions, and they Knight double-sleeve motor re- Express gear-driven omnibuses would be placed in a ridiculous main unchanged. We have not will soon be appearing on the position if they changed their been faced by the high costs streets of Shanghai in the ser minds. The proposed extensions visions in design. The power bus Company. They have been being rapidly developed, and re- plant of the Willys-Knight stand-specially built by Tilling-Stevens, sidents would find the trams ard six is the same, in its engin- Ltd., in England and are equip much more convenient than eering principles, as that in the ped with a 29-70 horse-power buses. The statement was also other two Willys-Knight models. engine and Dunlop giant pneuma, made that during the past 12 Experimental work was not neces tic tyres,
months the tramways"receipts
ROYAL ENFIELD.-The Dragon Motor Car Co., Ltd., 88, Wong Net necessary to make complete re-vice of the China General Omni- would serve a district which was
Chung Road, Happy Valley. C.1247.
TYRES AND ACCESSORIES.
ACCESSORIES.-Hong Kong Hotel Garage, Queen's Road. 'C.4769. ACCESSORIES.—The Duro Motor Co., Nathan Road, Kowloon. K.226. AUTO-TOTAL FIRE EXTINGUISHERS-Keller, Körn & Co., Ltd.,
16-19, Connaught Road, Central, ・ porn COLUMBIA BATTERIES.—The Dragon Motor Car Co., Ltd., 38,
Wong Nel Chung Road. Happy Valley, C.1247 FIRESTONE TYRES -The Dragon Motor Car Co., Ltd., 88, Wong
Nel Chung Road, Happy Valley. C.1247.
MILLER ACCESSORIES A. Lung & Co., 19, Queen's Rd., C.
Tel. 0.1219, V
MILLER TYRES-A. Lung & Co., 19, Queen's Rd., C. Tel. C.1219. PRESTOLITE BATTERIES Hongkong Hotel Garage, Queen's
Road. C.4759.
sary to prove the correctness of The most up-to-data type of were £3,000 for every mile of its the theory or of the design.. We body is to be fitted, holding 32 route, and that, the speaker be knew what standards we would passengers and equipped with lieved, was a record; it did not be required to build to and we electric light.") have been able to use the same manufacturing equipment for the
power plant in this car as we use
for the other models.
"We know that we could plan been accompl
suggest that the undertaking was likely to be a dying concern. There was a gross profit for the year of £11,427. No method of transport, he added, had been de We believe vised to deal with density of to bulld, along the same lines for that it will mean a great deal to population more efficiently or a long time to come and this has the motoring public to be able to more cheaply, Another speaker been a fact in our favour, buy a Willys-Knight in such a remarked that the undertaking There is a feeling of general wide range of price classes that had saved the city a three-half- satisfaction throughout the en every demand except that for the penny rate in road maintenance tire Willys-Overland organisa-lowest priced Hight cars will be during the last 20 years Elec- tion, now that the goal we set has satisfied.”
trical Industries.
AUTO SUPPLIES
REPLACEMENT PARTS
TOOLS AND SHOP SUPPLIES
Articles sold are superior quality-backed by our guarantee of satisfaction and smiling service—and our prices are lower through our large volume, right buying and economical operation.
Sole Agents for :-
Chrysler cars
Guy Trucks and Passenger Buses Stewart Trucks
Miller Rubber Tyres Miller Rubber Accessories Raleigh Motor Cycles Royal Enfield Motor Cycles Matchless Motor Cycles New Hudson Motor Cycles
Wholesale and Dealers for: Motor Car Spare Parts Motor Cycle Spare Par
Our Motto:-
"
Good Service. Small Profit → Cheap price & Good Quality.
big sale.
A. LUNG & 00.,
SHOW ROOM:
SERVICE STATION-
19, Queen's Road Central Telephone C. 1219.
Percival St, Wanchal. Telephone C. 4316,