12
ROAD WORK.
CONSTRUCTION IN U.S. LAGS BEHIND,
1927 FIGURES.
were 40
PACKARD EIGHT.
INTEREST IN THE NEW CAR
A "STANDARD.”
:
B.S.A. CYCLES.
моноподить
MORE SWEEPING BUCCESSES.
COLMORE CUP TRIAL
THE CHINA MAIL,
DEMONSTRATIONS.
-
PAY HUGE SALES DIVIDENDS.
DIRECT MAIL LETTERS.
Washington,―There
The Colmore Cup Trial-thé Tén and a half. per cent, of the More than ordinary interest motor vehicles registered in the has been shown in the announce- first big Motor Cycle Reliability people to whom Studebaker. or United States in 1927 to every milement of a new eight cylinder car, Trial of the years held early in Erskine cars are demonstrated be-
each year.
The come purchasers, regardless of of improved highway of every type. made by the Packard Motor Car February of
The comparative figure for 1926 Company last week. The Packard course, the most difficult that can whether they are bona fide pros was 34 motor vehicles to every mile Standard Eight, as the car is call be chosen, is usually made infinite-pecta or merely auspects. of improved highway of every type. ed, has attracted unusual atten-ty worss by the vile weather con- This estimate, is hot based on The comparative figure for 1918 was Lion because it enters a field ditions. This year was no exccp-guess work, but on the reports of 17 motor vehicles to every ile of among motor car sales classification. The day before the trifl 42 representative dealers in differ improved highway, showing in the tions which had not been occupled howling gale, torrential ralp, ent sections of the United States 10-year period an increase of 130 before..
blinding sleet and snow--and a few and in cities of varying size: They per cent. in the number of motor Packard executives say it will claps of thunder-served to fill are dealers who took advantage of units to every mile of improved take care of the thousands of competitors' minds with apprehen- the Director Sedan direct-mail highway.
people who want all the perform-sion. Before the trial commenced campaign offered recently by the ance, beauty, comfort, and pres- the rain and snow ceased, but com- factory. The mailings provided a tige that has characterised the petitors had to face & driving wind wedgo, making it easier for sales- Packard Eight, but who do not de- which in places reached a velocity men. to secure demonstrations sire the extra luxuries of a cus
when they followed them up. tom built ear. The Standard of 60 to 80 miles per hour. Eight completes the Packard line by providing a car priced between the Packa Six and the Packard Custom Eight. With it Packard now has 53 different models from which to choose.
14 Yards Per Car."
With the muxiamn load on the Improved highway in 1927, each ear would have had a space of only 44 yards in which le operate, as com- pared with 52 yards in 1926 and 103 yards in 1926.
in making public these figures, the American Automobile Associa- [tion, acting on behalf of its 958 mo- tor clubs throughout the country, called attention in the serious ex- tent to which the American car builders and the car owner are crowding the road builders of the .nation.
The figures disclosing the gradual contraction of the available space for car operation on the improved highways of the country are based on the 1927 registration of 23,125,- 000 motor vehicles and a total of 575,000 miles of improved roads.
22
Henry Sounds Warning.· "The tremendaas increase in the ratio of automobiles to the mileage of improved highways,” said Tho- mas P. Henry of Detroit, president of the association, "onstitutes situation on which national atten-. tion must be kept constantly focus- ed if we want to keep car satura-i tion at arm's length and if highway traffic is to move with n reasonable degree of dispatch and safety."
Henry declared that the time has come to bring mare of the nation's secondary highways forward for the application of improvement pro- grammes to them as a means of Increasing floor space and to relieve congestion on main highways. He said:
In spite of the expanding rond programmes of the states and of the
The trial attracted a large num-
Remarkably Effective. her of entries, and the interest
These dealers reported a total shown by the general public was
hundreds of people of 735 demonstrations, resulting in such that flocked to
the most interesting 78 sales. Thus an average of 10.5 spots along the route. The ardu per cent-or better than one sale The Standard Eight has the ous conditions were a severe test out of every 10 demonstrations same powerful chassis that has of the modern motor cycle because was obtained. This is remarkable made the Packard Eight out frame, engine and gearbox had when it is considered that the standing among motor cars used greater demands made upon them majority of names on any mailing for travelling the open highways, in the course of the day than the list consists of suspects rather Standard bodies also have the tra-ordinary tourist would make on his than prospects, ditional Packard ideals of comfort, machine during a year's riding. beauty and distinction and stand- There were 217 competitors, and ard equipment goes considerably 40 different types of machines
Dunedin, Fla-Fred Sladden and Jahony Raimondi, who set a new record for the number of holes in a day. They played 263, holes in 16 hours and 12 minutes, riding from shot to shot and hole to hole in motorcycles, The previous record was 243 holes.
Broad Selection.
great impulse that the federal aid policy has given road building, this comparison of improved mileage and beyond the usual. In addition which represented practically cars shows that the available sur-wire or wood wheels with extra every make of British Motor Cycle. face is constructing in ratio to the wheels and tyres set, in wells in Only 15 B.S.A. machines were units using it.
the front fenders, trunk rack and tered, so that it will be realised Cites Roadway Burden.. other de luxe equipment is option they were faced with very severe As a matter of fact, the improved | al.
competition. Having as their highways, constituting 575,000 out
motto "Lead the Way on a BS.A." of a total of more than 3,000,000 miles of road, are carrying the load. Our car producers and ear buy- ers are crowding our road builders; the ratio of car increase from year to year is much higher than the ratio of improved roads, all of which spell increased congestion and the inevitable diminution of the open driving space on Ways.
our road-
TYRE BOOTLEGGERS.
COUNTERFEITS OFFERED TO
MOTORISTS.
THE PEDDLER,
bootleggers."
Akron, O.-Now we have "tyre Unusual new tyre bargains offer ed to motorists in a number of the larger cities have turned out to be the rankest kind of counterfeit. Tyres wrapped after the customary manner of new tyres of standard manufacturers, stamped with the
name
The value of demonstrations in relation to sales could not be more forcefully proved. You can't de- monstrate to everybody. But you you can try mighty hard to do so.
de- The more you try, the more monstrations you will be able to make, and the more sales will fol low.
Pave the Way.
The direct-mail campaigns which the factory offers to dealers pre- pare the way for more demons- trations. They are not 21 aub- stitute for personal effort but a valuable ally. When salesmen followed up the Director mailings they found the way was made easier since the prospect either requested a demonstration, or ex- pressed his willingness to take one.
The factory is now offering a series of three letters on the New Erskine Six, printed in English,
POWER
THURSDAY, MAY 24, 1928;
for Hills or Heavy Going
JDVANCED engineering has increased the power
of this Studebaker Director and at the same time increased its economy of fuel.
1.
This spirited Sport Tourer is capable of high sustained speed. In official tests, the new Director secan raced 1483 miles in 24 hours-an average of 61.795 miles per hour, It has proved itself a blood brother of the world's champion Studebaker Commander.
This Studebaker Director also offers you distinctive beauty of line and colour; relaxed comfort from deep cushions and extra ample springing.
It offers you years of dependable service and value that only Studebaker can give, Come here today. Compare with your own eyes. See how much mort Studebaker gives for your money!
Companion Car
to The Commander.
40 Miles Per Hour1 the FIRST day. Later, an eary Mila
Minute!
THE HONG KONG HOTEL GARAGE
(THE HONG KONG & SHANGHAI HOTELS, LTD.) 25, Queen's Road Central.
STUDEBAKER
YEARS
BUILDERS
OP QUALITY
SAFETY FIRST.
AN OWNER'S PLEA.
| Spanish, French, Portuguese, Ger- I understand that the meaning. man and no-text, which will be of Safety First" is much disput- available to dealers early this ed (writes J. R. Egerton in the
month. Dealers should commencel
now to complete their mailing list English "Motor"). I would like it take advantage of it without delay. mean by it is that "safety" should so that they will be prepared to clearly understood that what I
SETS RECORD.
HUDSONS SHIP 30,300 CARS IN A MONTH.
be considered to be the first and most important essential to road usage-safety to all, by all--and that to attain that end all road users should be imbued with this spirit, and should try to carry out its precepts, whether they be Hudson Motor Car Co. established motorista, cyclists, pedestrians, or The Cranmore Trophy (Mr. J. a new record in February with the drivers of horse-drawn vehicles. Humphries, BS.A. 3.49 h.p) for shipment of 30,300 Hudson and
My definition of that which the best solo performance. ́Essex-cars, according to word re-[.
·A broad selection of standard, B.S.A. machines emerged with fly- paint designs is offered on bothing colours, being awarded:- the open and enclosed cars and appearance of the car is enhanced greatly by a nickel cowl band and cowl lamps Enclosed cars are upholstered in fabrics exclusively woven for Packard, and open cars in leather.
The Packard Eight Motor, power plant of the new car, de- velops 105 horse power on the. dynamometer. With its eight cylinders in line it has been call- ed one of the simplest of auto- mobile engines. It has nine main bearings, counterbalanced crank- shaft, aluminium alloy pistons, full pressure feed lubricating sys- tem and among its other import-
The Colmore Cup (Mr. J.] Parker, B.5.4. 3.49 h.p. Com- bination) for the best perform- anee of the day,
The Bayliss Trophy (Mr. H. G.ceived from the factory by Estrella causes a road accident is as fol- Uzzell, B.S.A. 9.86 h.p. Combina-Auto Palace, Hudson-Essex dealer. lows:-"A person or thing doing tion) for the heat performance by a side-valve machine.
Three Gold Medals.
Six Silver Medals.
Two Bronze Medals.
This was the largest February in the unexpected without sufficient the company's history, exceeding warning." Now, if we all think February of a year ago by ap-this over and then act up to it, proximately 5,000 cars. It is like by never doing upon the road "the wine a step-up of about 5,000 cars
unexpected without sufficient warn- from January of this year. The an- In addition BS.A. Motor Cycles nouncement is made that schedules ing." then there would be practical- for March will rise, still further to ly no more road accidents. Ob- made the fastest times in the Acmeet expanding business of the viously we must all do the unex- celeration Teat in the 360 c.c.
Spring months. Sidecar, 350 c.c. Solo, and over 600 is operating two and three shifts road users are not thought readers
The Hudson plant pected, often, because the
and employment figures are at a The results of the 1928 Colmore high mark.
any more than we are ourselves, now being manufactured the Cup Trial
prove once again, chassis is automatically lubricat-most conclusively, that
The early season of 1928 has ful-but we ourselves know what we ed, simply by pulling a plunger claim located near the steering wheel.
Silled its promise of active auto-are going to do this unexpected consistent reli- mobile business from the very start. thing, whatever it may be-turn to fully Justified, The Standard Eight is being and that for satisfactory service January was the best January we the right up a side road, let us
ever have known and February has
ant features it has an auxiliary cylinder lubricating system which supplies oil directly to the pistons when the choke is pulled out for c.c. Sidecar Classes. starting. As with Packard cars
for
is ability
our
other
of the manufacturer and made in nine different body under all conditions the B.S.A continued with a rising tide of buy says we can, if we will, give
presenting every
new trend tacked
appearance of models, including seven passenger cannot be equailed, ・・
The mild
a now tyre are being sold to motor-touring, four passenger coupe, five isis, to be stripped of their wrap passenger club sedan, seven pas will have a stimulating effect on this healthy interest.
It is certain that these successes tor cars early and has maintained are going to do so, and we can, if ing. The public began buying mo-plain and distinct warning that we
pings only to disclose
a weary, senger sedan-limousine, four pas sales, and we suggest that you winter has been of much assistance we will, give this warning in such worn, old, carcass with cheap senger runabout, five passenger
in in stimulating the buying urge.
that it is sufficient on. According phaeton, two passenger coupe and broadcast the information
good time territory so that you
one will be to Milier tyre men here, "tyre boots the two passenger convertible your
In all recent seasons, the public warning," and so no legging" reports are arriving more coupe. The local agents are the may reap the fruits of our labour. has awarded its patronage, in very endangered by our turning to the frequently, recently.
Dragon Motor Car Company, Ltd. The name "B.S.A." has been pro-large numbers to certain lines of right up the aide road. The usual method of fleecing the
rminently before the public for the cars. All motor car buying is high-
Agala, coming into a main road gullible, according to reports
last 30 years, and we want you to ly selective; the public either likes from a road of lester import, as reaching the Miller factory here
know that we are not resting on certain cars very strongly indeed, one cannot give any warning ex-| (A. Lung and Co., local agents),
our laurels, Our world-wide re- or hardly at all; and thus the anics cept to blow the hooter, which may is to paddle tyres from a small
putation for first class production of the fortunate linse advance while not be heard, it behoves us to pro- closed truck. Prospects are ap-
- is being upheld, and in the future the general sales level moves much ceed so very slowly that should
will be an even greater force to less...
there be any traffic along the road! proached on the street and urged to make their purchases in haste.
bereckoned with than. In the past. A sales contest does two things Peddlers claim that their wares are
for, a dealer: it promotes a spirit logitimate but that they do not have peddlers' licence and must of friendly rivalry among his bales- keep a weather eye out for the men by arousing the desire in each
"STUDIE" PRIZE.
RETAIL SALES CONTEST IN
LONDON.
'cops." Of course, the transac-salesman to "beat the other fel- und Erakines. Used cars tion is always for cash-even if it low desire which often deve-graded according to value.
VEHICLES FOR 26
Miller Tires
GEARED-TO-THE-ROAD
Cost you Less!
AND here's why. There
are more miles built into them, so you get more miles out of thet: Miller uses only the finest rubber money can buy-and controls its own.cotton milla to in- eure uniformity of fabric construction, combining all the manufacturing advantages known to - science. The re-
sult-in greater service will amaze you.
Note This!
10
(Size and Price Here)
and Other Sizes at equally low prices
A. LUNG & GO.
Tel. C. 1219...
19, Queen's Road, C. SERVICE STATION:-215, Percival Street, Wanchal
Tel. C. 4316.
AUTO-TOTAL
THE MOST EFFECTIVE FIRE EXTINGUISHER FOR
MOTOR CARS
NO PERIODIC REFILLING.
Contents Never Deteriorate. Harmless to Upholstering, Machinery,
Or Rotative. Parts. Containe no Grinding Properties.
AGENTS:-
KELLER, KERN & CO., LTD, 18/19, Connaught Road C.
The reception which Hudson-we wish to enter, it is allowed to Essex cars have enjoyed so far this continue its progress unmolested, year indicates to us that such awe ourselves waiting till the coast wave of popularity has caught them is properly clear. Some will agree with this and say it is obvious, and up. were
therefore, quite superfluous to keep Enthusiasm for them began with writing about it, but others will lops medfocre salesmen into ́stars;' The contest was won by J. H. S. the first automobile shows of the entirely disagree, and say It fa ali be only a little cash. In some in- and it results in increased sales Alexander, who made enough sales year, and has increased as larger rot, that they have a perfect right stances, two alleged standard tyres during the contest period, regardless in the three-month period to receive numbers of them are seen on the to come into another road just how solutely necessary that speed only two streams of traffic can have been sold for less than half of the season, alace competitors 40,000 points. He was closely streets and as their new owners tell they, like, and so forth. It is to should not be curtailed in any way, move, although there is ample the price of one tyre.
take greater interest and expend followed by two other salesmen with other motorfats of the satisfaction those that I would most earnestly but rather that it should be con- room for three abreast at least Later, the tyre is usually dis-greater effort in their work.
38,000 points each.
they are receiving.
appeal to consider the mat siderably increased. I therefore May I therefore appeal once. covered to be a relic of many miles During the months of October, While the contest period was While the smaller cars of modo ter once again, and to think contend that if we are to obviate more to all road users to use their with a worthless but good imita- November and December, 1927, a what ordinarily is known as the rate price are showing a great carefully whether any delni- congestion of traffic we must ob sporting Instincts, which I know tion of some standard tread. In one sales contest with a cash award for "slack season, Mr. Alexander des growth, we notice also that such tion of the cause of a fond serve the fundamentals contained they all possess, to pull in close and Instance the paper wrapping was a prize was held by Studemonstrated that business can be cars as the Hudson are active, as accident is not correct, viz. In my definition, or there will be let the other fellow through; it is stripped back by the peddler to baker (England) Ltd for obtained during each season, and well. The power and comfort of person or thing doing the her more accidents than ever owing to a most Interesting and sporting this necessary speeding up of "game," and the real good drivers exhibit the name of a standard London retall,saleamen.
The from varying sources. By stick these large cars have admirers in pected without suficien
traffic. The only other alternative and true sportsmen would soon be manufacturer. No favouritiem is contest was conducted on the Ing to his guns he made sales to increasing numbers. Road regula-we do want loss, accident being shown any one manufactur-graded point basis, varying Contractor, Musician, Army Officer,tions which permit of cross country it in most distressing to see to speeding up viz, to widen, able to be picked out all over the
Wholedalo travel at modern rates of speed are they still occur, and as
Are and keep on widening, streets, ie ceimtry Would it not be a nice er, according to reports Miller number of points being granted Hospital Surgeon,
ryan économically impossible, and, more, motto for our motor-car” clubs: dealers in the larger chiles are leamen accerfing to models sold. Furrier, prominent London Caterer, in boon to the owners of these large, getting more and still
over, has very little effect, as the “Let the other fellow through?” I paints were given for Farmer Publican, Cour Squire, powerful care. In both the low upon cur roads and stree
xised faldi, biafe!
driversi ara-genarally so thought, comment, this epochilly to their
warning motorists
that