10
THE CHINA MAIL,
THURSDAY, MAY 3, 1928.
COL INTEREST TO MOTORISTSALG
RELIABLE-SPEEDY-DURABLE
B. S. A.
MOTOR CYCLES
SHOW THEIR SUPERIORITY IN 1928 VICTORY.
TRIAL & COLMORE CUP TRIAL.
EXTRAORDINARY SUCCESSES PROVE BEYOND
DOUBT THAT
B.S.A.
IS THE BEST VALUE
FOR MONEY.
INSPECT MODELS
WE HAVE IN STOCK BEFORE DECIDING ON YOUR
NEXT MACHINE.
THE SINCERE CO., LTD.
AUTO-TOTAL
THE LATEST AND MOST EFFECTIVE FIRE
EXTINGUISHER FOR
MOTOR CARS
NO PERIODIC REFILLING. AGENTS:-
KELLER, KERN & CO., LTD., 10/19, Connaught Road C.
BUYERS GUIDE
MOTOR CARS.
ARMSTRONG SIDDELEY.-Hongkong, Hotel Garage, Queen's
Road. C.4750.
BUICK, The Dragon Motor Car Co., Ltd., 33. Wong Nei Chung
Road, Happy Valley. C.1247.
CADILLAC.-Hongkong Hotel Garage, Queen's Road, C.4759, CHEVROLET.-Hongkong Hotel Garage, Queen's Road, C.4759. CHRYSLERA. Lung & Co., 19, Queen's Road, C. Tel. C. 1219. MORRIS.-Hongkong Hotel Garage, Queen's Road, C.4759. OAKLAND.-A. Lung & Co., 19, Queen's Rd., C. Tel. C.1219. OLDSMOBILE-The Dragon Motor Car Co., Ltd., 33 Wong Nei
Chung Road, Happy Valley, C.1247.
PACKARD.-The Dragori Motor Car Co., Ltd., 33 Wong Nei Chung
Road, Happy Valley, C.1247.
PONTIAC.-A. Lung & Co., 19, Queen's Road, C. Tel. C. 1219. ROLLS-ROYCE-Hongkong Hotel Garage, Queen's Road. C.4759. SINGER-Gilman & Co., 4a, Des Veux Road Central. STUDEBAKER.-Hongkong Hotel Garage, Queen's Road. C.4759. WHIPPET-Gilman & Co., 4a, Des Vœux Rd., C. WILLYS-KNIGHT-Gilman & Co., 40, Des Vœux Road Central.
I
MOTOR TRUCKS AND TRACTORS. CHEVROLET.-Hongkong Hotel Garage, Queen's Road. C.4759.. G.M.C.-The Dragon Motor Car Co., Ltd., 93 Wong Nei Chung Road,
Happy Valley. C.1247.
MORRIS.-Hongkong Hotel Garage, Queen's Road. C.4759. STUDEBAKER.-Hongkong Hotel Garage, Queen's Roud. C.4759,
MOTOR CYCLES.
B. S. A.-The Sincore Co., Ltd., Des Voeux Road. C.1067. ROYAL ENFIELD, The Dragon Motor Car Co., Ltd., 89, Wong Nei
Chung Road, Happy Valley. C.1947.
TYRES AND ACCESSORIES.
ACCESSORIES.-Hong Kong Hotel Garage, Queen's Road. C.4759. ACCESSORIES--The Duro Motor Co., Nathan Road, Kowloon. K.226. AUTO-TOTAL FIRE EXTINGUISHERS.-Keller, Kern & Co., Ltd.,.
16-18, Connaught Road, Central,
HIDDEN VALUES.
REPORTED IN BUYING CARS.
DEALER'S STATEMENT,
CHANCE REMARK.
FORETOLD W. CHRYSLER'S FUTURE.
A 1905 MODEL.
"People are buying cars on more Many years ago Walter P. than appearance in spite of the im- Chrysler, now president and portance now placed on style chairman of the board of direc-
and beauty," says the manager tors of the Chrysler Corporation, of the Hong Kong Hotel was working for the Chicago Garage, local Studebaker-Erskine Great Western Railroad in Oel- dealer. "The majority of the weln, Iowa. One of the prominent motorists in the market for new citizens of the community who cars this year have already owned was always buying the most im- one or more cara, As a result, proved and fastest automobiles they are, paying more attention available, had a Locomobile he It was a 1905 than over before to quality and wanted to sell. what might be called the hidden model, seven-passenger, painted values in a car.
cream colour and finished in red "By hidden values mean fea- leather. Mr. Chrysler wanted to tures of design, construction and own the car but he felt reluctant materiala that are not readily ap- to part with. so much of his parent when one car is compared money to buy it. with another. Put two cars in the Finally the car was offered to same price class side by side. Mr. Chrysler for $1,000, a lot of Unless the buyer is an engineer, money to Mr. Chrysler, in fact, and can make comparative tests, most of his capital. .. But Mr. he cannot tell from looking at the Chrysler wanted to own a car and cars, or even by riding a short dia- 80 he went to the bank, drew out tance in them, which contains more
$1,000 and came into possession value for the money.
of his first automobile: "Consider springs for instance. Old friends of Mr. Chrysler now Studebaker uses Chrome Vanadium living in Oelwein to-day tell the atcel for the springs in all Stude-story of how Mr. Chrysler took buker and Erskine models. It apart that red and cream colour- looks just like any other springled giant regularly from the day steel,, but it costs Studebaker ap-he bought it until he left the town proximately twenty-five per cent. to go to Pittsburgh to become as- more per car to
Chrome sociated with the American Loco- Vanadium than the cheaper alloy motive Company. found in some other cars. That is
In Overalls. just one item of hidden value.
U80
Precision Manufacture.
J. C. Jepson, of the Minnesota Mutual Life Insurance Company, of now living in Oelwein, tells how, years ago, he found Mr. Chrysler lin overalls underneath the car. chassis. Studebaker Цвев more Mr. Joseph remarked to Mr.
"The same is true of dozens other parts of the motor and
used in its construction.
than
high grade alloy steel in its car
Chrysler that he seemed to be than any other manufacturer with spending considerable time on the possibly
But the one exception.
car. Mr. Chrysler replied: average motorist does not realise
Jep, here is something which this in a visual comparison of the has come to stay. I am convinced car he is considering. It is only that the automobile will revolu- after he has driven the Studebaker tionise transportation in this thousands of miles that he realises country. And some day I am go- the enduring quality of everythinging to get into the business of
"Precision manufacture is an-
manufacturing automobiles." other factor of hidden value. More often thinks of that chance re- Mr. Jepson says to-day that he! seven hundred Inspectors mark of Mr. Chrysler's of years make 19,000 inspections to uphold ago. He says that little did he Studebaker standards of manufac-realise what Mr. Chrysler had ture. The annual cost of these in-said and it is probable that Mr. (spections is more than £160,000. Chrysler himself didn't appreciate
The factory could reduce the num-the full truth of his remark. ber or exactitude of these inspec- When Mr. Chrysler went to tions, cut production cost and in-Pittsburgh to go into the busi- crease its profit per car, but that ness of building locomotives he is not Studebaker policy. No other took his automobile with him. manufacturer in the industry sets From that business he went into higher inspection standards than the business of manufacturing automobiles, and, after a series of
Studebaker.
"The investment nf over notable demonstrations in that £400,000 in proving ground and field, finally organised his own research facilities means major company, the Chrysler Corpora- value in Studebaker and Erskine tion of to-day.
cars. Experimental cara, operated This is the same company by the research engineering and which four years ago was given proving ground staff piled up 27th place by the National Auto- total of 1,575,000 miles last year in mobile Chamber of Commerce and the search for facts and perform-to-day has earned third position ance by which to improve the pro-among members of the Chamber, ¡duct. Much of the expense could ranked according to sales volume.
have been saved but it would have) meant less value in Studebake. and Erskine cars.
- "Hidden values are no longer in-| tangible features in a motor car, and motor-wise buyere ure begin- ning to realise It. That is one of the reasons, in my opinion, for the new sales record set by Studebaker ears in World markets."
44 MILLION.
VACATION TOURS IN 1928.
*
More than 44,000,000 people, over a third of the United States, will take vacation motor tours) during 1928 and will spend the staggering sum of $8,500,000 re- SPEED THRILLS.
ports the touring bureau of the California State Automobile As- TWO WOMEN HURT INsociation: **
MELBOURNE CRASHES. An unprecedented share of this vast motoring migration is ex- Melbourne. - A sensation wasipected to cross the State bound- caused in the second heat of the aries into California's motoring Motor Cycle Solo Handicap at the paradise, according to prelimin Melbourne 'Drome when Les ary estimates of travel trends fur- Gough, who was the Victorian nished the State association by runner-up in the world's Motor the American Automobile Asso- Cycle Derby last year, was tossed ciation, with which it is affiliated. in the air and somersaulted, | The estimates of the Nation's lowing to his machine seizing. total to and fro in motor cars is Sparks flew in all directions, furnished by the touring bureau and Gough's machine was badly of the Nation-wide motorists' or- ganisation on the basis of reports damaged.
Gough had a miraculous escape, from 958 affiliated clubs, which he crashed while doing 80 blanket the nation. The estimate is based on detailed study of fig- milea an hour.
A further thrill was provided ures for the past year, allowing in the third heat of the solo for a 10 per cent. Increase in handicap, when. Vic. Outen skid-1928, the normal growth of the ded and shot up the track at 70 gigantic trek of the American miles an hour,
people yearly in their motor tour- He knocked two women specta-ing, WMATARAM tors, who collapsed,
Approximately 40,000,000 peo- Mrs. Frank Smith, 174 George-ple took to the highways and street, Fitzroy, was knocked on the by-ways in motor cars for the hip, while her husband nar- their vacations last year," said Lawrence, of Northcote, was touring bureau of the State treated for shocking Automobile Association, "and a Leon Vanderstuyft (Belgium), record percentage made California defeated Lamb (Vic.) by 20 yards the goal on the open road... An in the second heat of the Austra even larger percentage should Han Motor-paced Championship, be welcomed to our scenic high-
COLUMBIA, BATTERIES. The Dragon Motor Car Co., Ltd., 38,
Wong Nei Chung Road, Happy Valley. C.1247. FIRESTONE TYRES. The Dragon Motor. Car Co., Ltd., 93, Wong
Nel Chung Road, Happy Valley, C.1247. MILLER ACCESSORIES-A. Lung & Co., 19, Queen's Rd., Crowly escaped. Miss Rene George S. Grant, manager of the
* Tel. C.1219.
MILLER TYRES A. Lung & Co., 19, Queen's Rd., C. Tel. 0.1219. FRESTOLITE BATTERIES--Hongkong Hotel Garage, Queen's
Road C.4759
ALWAYS INVESTIGATE WHAT GENERAL MOTORS HAS BEFORE YOU BUY
GENERAL MOTORS
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271⁄2 tons to 15 con capacity) prices ranging from
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CO., LTD.
Telephone Central 1246 or 1247.
33 WONG NEI CHUNG ROAD
HAPPY VALLEY.
A TRUCK FOR EVERY PURSE AND PURPOSE.
Scoring Greatest Success in All Chrysler History
"THE ILLUSTRIOUS NEW
CHRYSLER
72
Counterweighted 7.
Bearing Crankshaft and Rubber Spring Mount- ings Made Possible for the First Time at Such Prices
vided counterweighted 7-bearing crankshaft in a 75 horse-power engine, spring ends anchored in blocks of live rubber; and long,
MOST roomy, handsome bodies in such
unusual, even for Chrysler, has been the reception given to the Illustrious New "72,"
But no other result could have beca possible, because no other cat combines such rare quality and value.
Before the "72," no car in its class or even in the more expensive group pro-
correct taste.
Every Chrysler dealer is eager to show you the Illustrious New "72"; to put it through its paces. Only by riding in it and driving can you fa- miliarise yourself with this new per- formance, this new smartness that has been responsible for the greatest success in all Chrysler history.
Sole Agents:
A. LUNG & CO.
SHOW ROOM:
19, Queen's Rd. C. T1 C3219
SERVICE STATION: Percival St.
Walchal