THURSDAY, APRIL 12, 1928.
EUROPEAN CARS.
CLAIM TO HAVE LONGER
LIFE.
THE FIAT.
A recent. American publication dealing with the circulation statistics point that in the United States the majority of auto- mobiles are scrapped after only five years' use.
It is well known that. European automobile have by far a longer life; to illustrate this statement, A. French statistic denotes that in France from January 1, 1928, upon a grand total of 1,250,000 automobiles in circulation, six were the only remaindera of 1911's output.
ONE BIG ORDER.
125 1923 CHEVROLETS AND BUICKS.
FOR CHICAGO,
NEW HUP SEATS.
SEEKING Riding
COMFORT.
SCIENTIFIC BUILDING.
each model without reservation.
THE CHINA MAIL,
HUMBLE ORIGIN.
STORY OF FLEET OWNERSHIP.
CHRYSLER SCHEME.
One of the largest single con- -A story has just come to light, Renting of motor cars is one of signments of passenger auto-points out Mr. Burbidge of Par- the oldest customs in the automo mobiles ever made to one pur sons Hardware Co. which affords bile industry. Instances of it chaser, other than a dealer, has humorous as well as pointed proof are traceable as far back as 1905. just been completed with the de-that the design, engineering and it grew steadily as more and more
of very of 125 new Buicks and manufacturing up-to-date- persons learned of its advantages Chevrolet to the Hertz Drivur-minute motor cara requires atten- and took the opportunity to hire tion to almost infinite detail. machines, both for business and self Company of Chicago.
This new equipment purchased Last Spring, when the new pleasure. at a cost of approximately Hupmobile 1928 Six had reached The advantages were obvious. $100,000 is to be added to the the stage that actual experimen- The idea enabled a salesman, for Chicago stations of the Hertz tal bodies were being tested, the instance, to make more calls, to company, increasing the cars rowmanagement decided that four carry a larger assortment of on hand for rental purposes to experts one each from its en- samples and to save himself an well over 1,000.
gineering, body, service and sales appreciable amount of physical The transaction, because of the departments-would be charged drudgery. It enabled the general great number of cars involved. with the responsibility of approv-public to go where and when it was handled through the Chicagoing its riding comfort. This wished-in individual transport- It seems that sixteen years re- Chevrolet Dealers' Association committee it was determined, was ation. present a longevity more than ex-and parcelled among the various to ride in model and recommend Out of this early custom have ceptional if in France only six Chicago dealers.
every possible betterment, It grown two important cómmercial be reckoned out of cases can
"The purchase of these new was to continue doing so until it uses of the automobile of to-day 1,250,000.
cars, although not the first one, could approve the comfort, pos--flect-ownership and the "Drive- To obtain a more comforting is simply following our established ture and general roadability of Yourself" renting system. figure, one must consider merely preecdent of periodically replacing the automobile having not more old models with new," said Walter than 8-10 years of life; anyhow Jacobs, president of the company,
The four named were among that represents the double of "Particularly is this true of the the highest ranking executives in what the trans-Atlantic Statistic Chevrolet and the Buick for the their departments. The humour extreme popularity of these cars in the situation lay in the fact makes possible a much quicker that weights-it was later detered an exceptional demand. replacement, thus giving our cus-mined varied from 135 to 25 tomers the advantage of added Countless are the cases of Fiat features in the new cars." Cars built in 1911, not only, but Although the first purchases in 1910, and even 1907, still in of Buicks and Chevrolets were circulation.
made by the Hertz stations only a These examples are daily little more than a year ago, to brought to notice to Fiat through day more than 2,000 Bulcks and spontaneous letters of enthusias-3,000 Chevrolets are in the ser- tic owners; and some times they vice, distributed among the are letters suggested by third various branches in the United parties because the proprietor of States and Canada. Other orders the car considers as quite na-of these two makes of cars will tural and obvious the exceptional be placed from time to time and resistance of his Fiat, and the it is expected that the entire idea would therefore not occur equipment of the Hertz stations to him to signal this fact to the will have been placed before the factory.
assert.
These figures confirm that the leadership of long life belongs to the Fiat Car.
summer season.,
MORRIS
THIS IS
'the Wheel of the World"
The CAR of the Year.
DELIVERED PRICES NETT NETT EXTRA CASH CASH for 66":
MORRIS COWLEY 11.9 H.P. London Hong Kong Track
1155ac
48" TRACK-105′′ WHEELBASE.
ROADSTER
4 Seater £158
£180
£ 5
TOURING (4-DOOR)
4 Seater 170
200
COUPE (FIXED HOOD)
2 Seater
175
210
SALOON (4-DOOR)
4 Seater
185
225
TRAVELLER'S CAR
168
200
STANDARD VAN
165
200
18" TRACK—1061⁄2" WHEELBASE,
TOURING
4 Seater 206
235'
SALOON.
4. Seater 210
255
MORRIS-OXFORD 11.9 H.P.
MORRIS-OXFORD 13.9 H.P.
48" TRACK-1061⁄2" WHEELBASE.
ROADSTER
TOURING
COUPE
||
4 Seater
210
210
4 Seater
226
260
15
2 Senter
230
270
4 Scator
250
200
20
5 Seater
285
330
SALOON
LANDAULETTE
MORRIS-OXFORD 15.9 H.P.
56 TRACK-114 " WHEELBASE.
(4-speed gear)
MORRIS LIGHT SIX. 17.7 H.P.
TOURING SALOON
5 Senter
316
355
5 Scater
346
400
2468 c.c-Approx. 21⁄2 litres.
TOURING SALOON
5 Seater
320
360
5 Senter
260
405
BEFORE YOU PURCHASE ANY CAR
INVESTIGATE THE DEALERS' SERVICE AND INSPECT STOCKS
OF PARTS CARRIED
COMPARE
MORRIS VALUES
AND ASK US FOR
DEMONSTRATION,
1
THE HONG KONG HOTEL GARAGE
(THE HONG KONG & SHANGHAI HOTELS, LTD.),
CAR SALES
ACCESSORIES
Phone.C. 4759;
SERVICE
PARTS
Phone C. 4002
High Executives.
pounds, and their heights from 5 feet 6 inches to 6 feet 2 inches.
a
Out on the road, the slight mild-mannered of 135 appeared for all the world us though he were strangely out of place with burly 257-pounder alongside him But 136-pounder also knew his business--he was the body expert of the quartet.
In
The
Merit Special Attention. Chrysler officials. have given especial attention to the develop- ment of these two branches of present automobile practice. both fields their cars have enjoy atest summary made by J. W. Frazer, Chrysler sales manager, shows that 500 nationally known American business organisations have Chryslerised their motor car fleets. The same car, in the last few years, has also become one of the leading cars in the garages of renting companies.
Chrysler's popularity among leet-buyers is attributed to its 50 Miles Each,
exceptional adaptability for their The management stipulated needs. Characteristics for which that each member of the quartet the Chrysler is especially noted- was to ride 50 miles on each trip quick getaway, rapid acceleration, in each of the four seat positions sy handling in traffic and park- -driver's front seat passenger,g, reliable braking ability and left rear
and right rear sides.conomical operation-have led That meant. 200 miles of ridingo ita rapidly increasing use by each day the committee went out concerns operating large fleets of -a good test of a car's comfort ars, which must meet the rigor- qualities. Roads included the us demands of salesmen and best, fair, poor and worst that others who travel constantly.. could be found within 100 miles
his
Traditions. of the "Drive Your- of Detroit. Scat contour, riding elf" renting business trace its posture, general body comfort-origin to a casual borrowing of an all these were carefully tested. automobile a dozen or more years At the end of each day man made go by an acquaintance from Joc report of recommended Saunders, then an Omaha real changes. It was only after a long estate dealer. When occasion re- series of tests, and many im-quired a second application in one provements, that approval was day, it is said that the borrower finally given.
offered to pay for the accommo- "The Hup management betion. The suggestion was courte. lieves the car's riding comfort be-ously declined. But un idea of the gins a new era in correct body possibilities of renting cars dawn- contour," says Mr. Burbridge,ed on Saunders and proved to be "It encourages correct body posthe seed from which grew to- ture--something found only occa-day's great "Drive Yourself" sys- sionally, even in fine furniture.tem.
'Many Problems.
Fit of the upper back is snug to the shoulders. Further,down is The new business encountered proper contact for the lower many problems. It attracted the spine.
Seientific correctness of attention of automobile thieves, fit under the calves is likewise bootleggers, wreckers, speed noted. Each of these insures lends and other classes of objec greater natural comfort to the Lionable drivers. But experience human body,
showed the way to deal with all "The job took months. But from difficulties and, ultimately, the the way the public is buying the present highly successful and new Hupmobile 1928 Six our rapidly developing system was efforts in this, and in hundreda evolved. of other respects, are already re- paid many times over."
EASTERN DEMAND.
PERIOD OF RAPID GROWTH INEVITABLE,
STILL IN ITS INFANCY,
To-day, tourists, travelling and ocal salesmen, professional men, .eal estate brokers, representa- lves of public service companies -in fact the people in every walk of life-use the system as regular patrons.
In this development of motor- ng, Chrysler has also established itself as a leader," More than 3,100 Chryslers are in use by When Mr. Sloan, the President renting companies, in numbers of General Motors, stated in his ranging from 1 to 900. The lat- address to three hundred news-ter represents the number used by paper men of America that the the Saunders Drive-It-Yourself automotive industry had nearly system, now the largest concern reached a state of stability he was of its kind in the world. With 83 reckoning in terms of America it-branches in 60 cities-from Wash- ington, D.C., to Denver, and from self. The export trade which sup Milwaukee, to Mobile, Ala. its plies
cars are driven nearly 20,000,000 Malayan, Siamese and Dutch East miles annually by hundreds of Indian field must continue to grow thousands of drivers during every rapidly for years to come. A be possible condition of weather ginning is scarcely made here, and and roadways. already rapid transportation, in
such
markets
as this
One Million Dollars."
districts where only yesterday com- Joe Saunders, Vice-President of munication was difficult and slow, the system, in a letter to the has profoundly affected the econo-Chrysler Sales Corporation, says: mic condition of the East, says the "The fact that we have pur- "Magazine of General Motors," chased during the past year one Orlent.
million dollars worth of Chryslers, Engineering selenec is at work that we use more Chryslers than Mountains are any other make, and that we are opening roads, conquered; tracks are out through continuously adding more Chrys- junglea and reclaimed from lers than all other makes com swamps. The barriers of another bined, should be complete evid- age are swept away before the ad-ence that we believe Chrysler de- vance of the road builders, And livers the most satisfactory and in the wake of the trail-makers an economical transportation. M
"Our accurate and standardised army of trucks and moter cars comes to cover in a few hours dis-cost accounting methods, have re tances that required days of pain-flected 11 per cent. greater mile- ful effort in the past.
age per gallon of fuel for Chrys The advantage of speedy trans-iers, and also a reduction in main- port to the production and market. tenance cost. Our customers, as ing of the agricultural and mineral well as we, are highly pleased with the beauty, performance,
riches of the Orient is too great to ease of handling and riding, de. be slighted. As fast as roads are pendability, safety and long life made available motor cars and of Chrysler. In fact, in our busi- trucks become indispensable. The ness; the economy of operation conservation they effect in time, would be of no avail without sus- effort and money can only be mea tained popularity of the car with sured by those who have seen the the general public. transportation in the older days,
The demand for motor vehicles
In this part of the world, therefore, cipate before it can approach the
Its
Is in its Infancy. The automotive period when replacement, plus nor- industry here has a considerable mal growth will represent period of rapid growth to anti- needs.
い
Chrysler "62" Fea
tures of Performance, Quality and Long Life-
1. Blz-Cylloder Engles, of
Chrysler designi
2. Tibetas Cragkahaft, with Inerchangeable shimiem bearing
3.62 and more excepcional
Miss Hour
4. Typical Chrysler Accutero-
病
5. Impulse Neutraliser
6. Wibbed. Crankcase Con
struction
7. Ventilated Crankcase
B. Jover Steel Strut Pistons
9. SpecialEngine Mazsifolding
· 13. Exclusive Type of Cylinder Head and Combustion Chambar
11. Bichroms Valves 12. Ol Filte
13. Air Cleaner
14. Thermostate Mast Cantrel 15. Manifold Hest Control 16. Cellular Type Radiator
17. PullPreentre Oiling Systám
18. Rubber Engine Mountings 19. 18-isch-Bare Road Wheels
20. Balanced Front Wheels
21. Pirota Steering
23. 4-wheel Hydrualle Brikan 23. High Carbon Steel Spring 24. Specially-designed Bur Ale for Balloon Tyres 23. Lovaliers on front and
Rest Burian
24. Indirectly Highted Instea
mint Panal
37. Fedco Theft-proof Nai
bering Byataon
28. Electric Fuel Gerge
29. Headlamp Cpatrol on
Blasting Wheel
30. Nisrow Corner Pro
31. Adjurtable Bearing Wheel 32. Cadet Viscr
33. Saddle Spring Boat
Cushions
34. Fine Figured Mohair
Upbaktery
35. Rigid Typs Curtains on
Tourer
16. Adjustable Front Seat in
Tourer
37. Low Centre of Gravity
38. Double Beaded Body Com
struction
19. Chrysler Bussringes of Lins 40. Attractive Colour Combė
naziona in great Varfety
CHRYSLER
at
Sensational
New LOWER PRICES! Quality Unchanged
40 Body Styles
Chrysler's sensational rise from 27th to 3rd place in sales in 42 months is the result of a phe, nomenal public preferénce that has continuously demanded a record-breaking volume of quality motor cars.
Chrysler's tremendous produc tion and rapid growth are the direct results of public recog nition of values and savings which only Chrysler Stand- ardised Quality can provide. You will then instantly recog
nise why Chrysler cars-by the most astounding price savings which result from a huge and rapidly growing public de- mandare today more than ever the most marvelous motor car values in their respective price classes.
A. LƯNG & CO.
19, Queen's Road, C.
Tel. C. 1219.
SERVICE STATION :—215, PERCIVAL' STREET, WANCHAÍ,
THE DRAGON MOTOR CAR CO., LTD.
Sole Agents for :-
Buick Motor Cars
Oldsmobile Motor Cars
Packard Motor Cars
G.M.C. Trucks
G.M.C.
Busses
Firestone Tyres
THE DRAGON MOTOR CAR CO., LTD.
Telephone Central 1246 or 1247,
WONG · NEI CHUNG" ROAD-
HAPPY VALLEY