12
THE WHIPPET.
ATTRACTING PUBLIC INTEREST.
LOWEST PRICES.
MOTOR ENVOY.
THE CHINA MAIL,
A HUGE TRIP.
SAILS FOR PACIFIC-LOOP
5,860 MILES IN A STUDEBAKER PRESIDENT.
TO LECTURE ON TRANSPORT.
on March 12.
TRIP.
'ADELAIDE AND BACK
BRITISH CARS.
SHRINKAGE OF' DOMINIONS DEMAND.
PROGRESS IN 1927...
New York, Mar, 6.
Mrs. A. V. Dodwell, who must Toledo, Ohio-
Motor-car manufacturers had Responding to invitations" from be the most enthusiatic lady to endure another testing year, Immediately following the slash-
ten countries, Walton Schmidt of motor tourist in Australia, sends from which few emerged with un- ing price reductions in the Whippet the National Automobile Chamber the following account of her latest qualified success, says a Home motor cara, placing them directly in of Commerce is sailing for a exploit, a trip to Adelaide and paper in receiving the progress of price competition with the lowest Pacific-loop trip, embarking from back in her Studebaker President the industry in 1927. Some ad- verse factors, such as the linger- priced ears in America, approxim-Seattle on the "President Madison" sedan,
"On December 17 we started on ing conesquences of the coal stop ately two million persons visited Japan, Dairen, Mukden, China a trip to which we had been look-page, are passing. Others will the various show-rooms where and the Philippine Islands will be ing forward for some time. Our doubtless persist. There is no of call. first day's trip was Lismore, then immediate prospect of much re- these perfected Whippets were on among his first points
Later in the year he will visit Sin-Miss Kellett, who did the whole competition does not tend to be | Armidale," where we picked up laxtion in taxation, and foreign display. This outpouring equals
gapore, Java, Australia, New Zea-trip with us. Leaving Armidale come less aggressive. 'the interest displayed when the land and Hawäll.
On the at 6 am. we reached Newcastle other hand, last year's disastrous Whippet was first presented to the) The Pacific countries are now public about 19 months ago, which among the leading users of motor leave the slippery mountain road, be repeated; while the disappoint
in rain and gale, and decided to weather, it may be hoped, will not get a record at that time for public transportation outside of the Unit-and take the boat at 11.30 p.m. ing trade with some of the Interest in a new product,
ed States and Canada. Hundreds for Sydney, where we arrived at Dominions was probably only a Reports that are pouring into of queries are received by the Na-6 o'clock the next morning. After temporary phase in a forward the executive offices of the tional Automobile Chamber of a few days there we spent a week movement which should be a Wly Overland, Inc. indicate that Commerce from these localities at Kosciusko, then back to Syd- source of strength in time to the interest of the public every year requesting data on en- ney, where we parted with Mr. come. That the shrinkage of de- is centred in the perfected gineering, legislation, road build-Dodwell, who had been that far mand from our Whippet, this fact being borne outing and other conditions of motor with us. Noel Benjamin, of ions caused serious dislocation of
oversea Domin-
by the sales volume that has re-travel in this country.
Armidale, then joined us. On manufacturing, plans and was a sulted, being far in excess of the Mr. Schmidt will fill engage- January 8, we left Sydney for weighty influence in reducing expectations of the company sales ments at many touring clubs, gov Adelaide, over a route unknown turnover is not disputed. The ernment gatherings and dealer as-to us. We reached Cooma the failure. in Australian business
executives,
est.
is
It is said that never before in acciations where he has been ask: first night, and made an early alone meant for an individual firm the history of the automobile in-ed to lecture and to exhibit motion start from there, for Sale, where that 1,000 fewer cars than had dustry has price reduction on a car pictures on motor transportation.we stayed the second night. This been contracted for were taken. that had been before the public for The pictures include, one showing journey was most interesting, But where financial results make more than a year, brought about in a graphic way the workings of over the Prince's Highway, unpleasant reading, new models such a notable reception in every an automobile, traffic, the building through big trees and tree ferns, and reorganisation of production section of the nation.
of roada, and other subjects con-and past Lake's Entrance, which and marketing methods are re- Reports also indicate that in the connected with motor transport is a picturesque spot. We left lied upon to áid in bringing about higher ranges of cars, there is a He will confer with bankers, Sale at 7 a.m., and arrived in Mel- 'a change of fortune during 1928. decided trend toward Willys-Knight economists, highway commission-bourne before noon, passing many, The trade as a whole survived its models, which have been pre-era, police, traffic and other offi- pretty villages, and having picnic trials with undiminished vitality. sented for 1928 with numer-cials.
breakfast at the side of a stream, As regards some of its members ous refinements. Unusual inter- In addition to the public lectures, under, beautiful trees, in a lane off it is in a sounder position than at
it IA Anid, being Mr. Schmidt will hold special the highway.
any previous time since the exhibited in the Willys-Knight meetings with dealers and sales- "A few days were spent visit-slump. All the principal makers Model 56 Standard Six, the first men and mechanics in each city ing friends in Melbourne, then we face the future in a confident car powered by a Willys-Knight visited. Invitations to meetings defied superstition by leaving for mood and ambitious programmes sleeve valve engine to sell in the will include not only those handl- Adelaide on Friday, the 13th, have been laid down." fow price six class.
ing American cars, but also the passing through Geelong and Expensive Mistakes. From every point throughout the representatives of French, Ger- Warrnambool, the latter being The feature of the year, was
considered the prettiest town in .same enthusiasm is being shown in The Chamber is seeking to learn Victoria. The roads varied from the growing realisation of the the Whippet which is being offered the problems of motorists and good to, rough, and we reached vast market that exists for the at the lowest prices in Willys-Over-motoring organisations all over the Portland (228 miles) at the end of small car, both at home fand history. This has resulted in world and in return is offering the day. Here the party went for tion of productive resources to abroad, and the gradual adapta- a sales volume never befors attain-such information as it possesses a surf, which was wonderful meet the new requirements. ⚫ed at this season of the year with on this subject in the United During the night a gale came up. the main, the best, balance-shoots
ery Indication that capacity pro- States. With an ever increasing it was so cold that sleep was im-, duction will be necessary at the number of motor cars many foreign possible, and we were in a hut were snown by those manufactur- to come to keep pace with the de- on which America has been work-let in with gauze, all hotels being which can be run at the minimum Willys-Overland plants for months countries are now facing problems with a gauze door, and the walls era who, recognising the demand for cars at a reasonably low price mand of the motor car buyers of ing for a number of years and the full. We left next morning at! the world.
Chamber is taking to them the re-6.15, our first stop being Mt. cost, were able to supply an ac- sults of our experience.
Gambier, where we had breakfast ceptable model under economie at the side of one of the beauti- conditions. This involves, accord- ful lakes, which are surrounded ing to one authority, the ability to by high cliffs and pine trees. We keep the factory going at not less then passed through Millicent and than 85 to 87 per cent. of produc- Kingslow, which is on the border tive capacity,
country the dealers report that the man and British concerns.
ESSEX SUPER SIX.
MACHINE'S MANY NEW FEATURES.
FOUR-WHEEL BRAKES.
BRITISH TRIUMPH.
REAL ENGINEERING MASTERPIECE.
CAPT. CAMPBELL'S CAR.
and
In
The search for
of Coorong Desert. The run, with trade was not unattended by ex- +There no road for 98 miles, just a gues were changes in models tending
pensive miscalculations. at the right track, was so fascin- ating that I should have liked it to depreciate earlier types, and The car driven by Captain to last a week, in spite of a burn- Patrons were saddled with de- remarkable ing wind; the scenery was consigns of a more or less experi- mental character. Cars were stantly changing, sand hum-
The Essex Super Six, while re- taining its major mechanical fea- Campbell in his tures, impressed visitors of the achievement is National Automobile Show in production, designed
& noteworthy mocks, scrub, and pipeclay, then marketed at too high a first cost, | New York as substantially a new self, and built under his own black swans, ducks, and pelicans. command wide support.
by him-Lake Coorong, with thousands of fand too dear in maintenance, to supervision, Although un-
line.
carried or not.
fand at last the little town of
The consolation is that lessona
THURSDAY, APRIL 5, 1928.
NEVER SUCH VALUE BEFORE IN HONGKONG,
The Now Famous
"WHIPPET" "96"
ONCE MORE
Reduce her Prices
NEW PRICES NOW IN FORCE
Chassis
- H.K.$1,325
Tourer - Roadster Coupe Coach
- H.K.$1,550
- H.K.$1,720
- H.K.$1,850
- H.K.$1,850
Cabriolet Coupe H.K.$1,750 H.K.$1,950
Sedan
THE PERFECTED “WHIPPET” IS NOW ON DISPLAY GILMAN & CO., LTD. DURO MOTOR CO., LTD.
HONG KONG.
AFTER WE SELL,
BUY
KOWLOON.
WE SERVE.
CHRYSLER
AND
SAVE DOCTOR'S BILL
FREE INSPECTION AND ADVICE. During the first year of an vehicle's life we extend a periodical inspection service to all “CHRYSLER” owners; some of our leading mechanics will give advice regarding the driving and upkeep of the vehicles without any obligation whatever.
THIS IS A SYSTEM WE FIND HELPFUL TO AND APPRECIATED
BY OUR CUSTOMERS.
A. LUNG & CO.
Tel. C. 1219.
19, Queen's Rd., C..
SERVICE STATIÓN:-216, PERCIVAL STREET, ·WANCHAL
OLDS MOTORS.
proved the exterior, while among fore-runner of the production of 70 miles was through a wilderness ket also indicates expansion. features of the car inside are the sensationally fast stock cars for
and the Mallee Scrub.
It contains three important im-doubtedly of large dimensions the Meningie was reached on Lake were learnt which will be fruitful provements, the use of four-wheel car would look small if placed be- Albert, the border of the desert in the current year.
The small brakes of Bendix mechanical type, side the leviathan driven by where we were made comfortable itself as both a mechanical and car having definitely established the Electrolock for protecting the Segrave, but a matter of greater for the night. car against thieves, and a
concern to motor engineers is that heavier worm-and-tooth
anti-it is of more rational construction next morning at 9 o'clock. This tion of works adjustments to en- "A start was made for Adelaide commercial success, big develop- ments, particularly in the direc- friction steering gear.
Its chassis is simply a larger But there are many other edition of a normal car, with simi-day was a contrast to the fascin- large output, are in progress or changes which are bound to lar springing, and the drive is ating desert; the only charm was projected. Under the shelter of prove interesting to the prospec transmitted to the back uxle by and Mt. Barker, just before get great progress has already been a few lakes, the Murray River the re-imposed McKenna duties tive car buyer, which are respon-means of a propeller shaft and ating to Adelaide, where we arrive made.. Were it not for this mca- sible for the new appearance of spiral bevel drive. In Segrave's the Essex line. The body is more car there were two engines, rated at 12.25, in a temperature of roomy and the radiator and hood at 500 h.p. each, one suspended ended." We spent two and a half that the position of the motor in- 109deg., and half our journey sure of protection makers declare are made higher, the former being over the front wheels and the enjoyable days visiting friends carious to-day and the number of dustry would have been very pre-i now equipped with vertical shut-other over the driving wheels, the and left on Wednesday, the 18th, workpeople employed substantial- ters lacquered to match the body driver nestling in a little cock- for Melbourne, through what colour scheme, Tyres are of pit in between which was the only is called the 'Never Never, and couraging. A well-known firm re ly smaller, The outlook is en- E-inch size and the spare carrier gap in the huge car's mechanism. this day I should like to have last ports a 50 per cent. Increase in for the manufacture, in these con- sylinder engines. There is not is adjustable, fitting with proper Its only use was to be driven oned for a month. The first 70 sales of cars for delivery in the ditions, of its seven h.p. car in much likelihood of the forthcom appearance whether a trunk beja beach in a record attempt miles out of Adelaide the roadfirst two months of the current Germany, and negotiations haveing Budget easing the burdens of A new rubber matted running|tirely different, and it might be little town where we filled up with led with the corresponding period similar agreements in France and share with the private car owner Campbell cat, la domething en was good. We then came to a year in the home market, compar been proceeding with a view to business motor owners, but they board and wider doors have im-said that his success may be the petrol, water and food, as the next 12 months ago. The export mar-America. Design is practically the advantage of lower running standardised and no special adapt costs both in petrol and tyres. new steel-core steering wheel use on the road. The chassis of miles we never saw one livingForeign makers, however, did in minor details, la now necessary, with the extension of systems of representing an outlay of more with black rubber surface, wide this car could be stripped of the thing, not a bird or a blade of not relax their energles. During Makers of the more luxurious payment by instalments, should than $3,000,000 completed recently,
For 70 Competition in Oversea Marketa, ation to local conditions, except These considerations, together form-fitting seats of patterned stream-lined racing body with its velour, a new polished ebony in- fins for road cohesion and large grass, just absolute desolation. the year French, Italian, Belgian, types of touring cars experienced not be without influence upon the the Olds Motor Works is now strument board carrying dash-steering fin at the rear, and fit filled up again with petrol, and turers sought outlets in every ter has seen the six cylinder en- A disquieting fact is that, in with the demand for durin
We then ran into Renmark, and German, and American manufac a somewhat limited market for hesitating purchaser. type heat indicator, ammeter, ted with
models. In these cars the an ordinary touring then into the wilderness again,and available export market, in some
Heavy Imports. speedometer, oil-pressure and body, and driven at high speed on at sunset, still thinking we were of which demand is limited by the gine steadily replacing the four, spite of the progress of the home which has grown steadily during fuel gauges, as well as the starter any road with comparative safety. the only living things, up jumped small mileage of suitable road together with other improve manufacturer and of the shelter the past three years. switch. Controls for lights, The body built specially for the from behind the Mallee bushes surface, and where British manu- ments making throttle and horn are on
for greater of the duty, imports of foreign wheel.
the assault on Segrave's record is, acabout one hundred emus, which facturers enjoy no preferential efficiency and comfort in travell-ears into the United Kingdom are
The enlargement includes both cording to descriptions which featured on all jobs.
Silenced body construction is have reached Australia, revolu next excitement was a number of point at which it was extremely ed preference for cars built with fures of the previous year were methods, and for increased produc gave us a spookey feeling. The privileges. Prices were cut to a ing. Public taste showed a decid progressive. Last year the flg facilities for improved precision Of these, tionary in appearance, but the tenendous.eagles, then ten miles dificult to dispose of cars at a saloon bodies. the five-passenger sedan is finish-chassis throughout closely resem-betimes we got to Mildura; where profit. It has become increasing Progress of the Voy
doubled. To November, 18,004 touring cars of the value of
fenders, with cowl ventilator. A under the bonnet, clutch and gear was wonderful: This day I liked States developed facilities for pro not uniform, the commercial $1,626,270,: The record so far as chase and installation of machin-- striping and black full-crown The engine is rationally mounted through the fruit country, which manufacturers in the United concentrating on touring cars was pared with 9,836 of the value of heat-treating plant, and the pur- ed in two-tone blue with white (bles the every-day car chassis.we stayed the night, we passedly evident in recent years that While the prosperity of firms £8,298,717, were brought in, cam-with the installation of a new
new radiator. cap adds to the box are of rational construction, best of the whole trip. car's appearance; upholstery is a and the ordinary method of pow
Jer transmission by means of
good grade of mohair.**..
·HAS; EXPANSION PROGRAMME.
With the expansion programme
particularly well prepared to cope
tion: The 1927 expansion began
zalued by these..M
purposes.
addl
hipping
ilway
Capace manu
duction out of all proportion to group generally had a good year commercial vehicles are con ery is axle, engine, sheet - metal. the absorptive capacity of their Demand at home and oversea is cerned, was happily in our favour, and other departments. By The rumble seat coupe is light a propelled shaft is employed:
home market. It was inevitable expanding with the Increasing The total value of the motor-cars, August, however, the $3,000,000 gray below the belt and a dark Segrave, it will be remembered
that they should turn their atten- use of the roads for goods trans- etc., parts and accessories, im- expansion programme was "in- tone of gray above, while both united the power of his two en-skill for it was looked upon by tion to the problem of selling the port purposes, and British manu-ported, increased from 25,711,776 augurated, calling. shades are used on the artillery-gines in a huge gearbox in the those experts who were privileged surplus in outside markets so that facturers have established an in the 11 months of 1926 to tional engine planta type wood wheels spokes. Gray centre of the car, and transmitted to view it before it was shipped output might be maintained at a ascendancy which is not easily 7,686,459 laat year. Our exporta terminat with melo mohair upholstery is used the drive to the rear wheels by to America as the very height of profitable level. Conditions al-challenged by foreign rivals increased from £8,724,746 to sidings and the ren Aluminium step plates for the means of roller chains, refinement in design and can most analogous prevail in Bri- Further, the Improvements effect $9,710,986 rear scat, the bracketed. cowl However, the most noteworthy struction. It is practically iden-tain. Where distant markets ed in passenger vehicles in the The unfavourable summer ad- lights secured to a cross moulding, feature of Campbell's achieve tical with that which drove offer any possibility of business matter of safety, comfort, and versely affected motor cycle and the new bright radiator, ment is that he was able to beat Webster's Supermarine seaplane they are being vigorously exploit-speed promise great developments makers so far as the home mark which, like the headlights, are the previous record standing to to victory in the great Schneider ed. In countries where protective in these services. Where passen highly nickoled, make this an the credit of 1,000 horse power Cup air race, but has been adapt- barriers are such as to minimise impressive model,
Member car in a vehicle of less than halfled for use on land and under the almost to vanishing -- point the Another attraction at the that power. His car was driven heavier load conditions imposed chance of entry of British Essex exhibit is, the chassis, by a Napler-Lion aero engine of by driving car, so the 'expedient of manufact which is lacked up to permit de-450 rated horse power, but cap. The car was British through-wunder royalty on the spot is being gode monstration of how the several able of developing twice that out, was produced for the purpose.. tried. *** parts function, housing of gear power in useful energy. The en- and was run on shod with British Augļin Car in Germany, -rad engine parts being cut open te gine can only be described as a Dunlop tyres specially. "Castrol". The Austin Company has
show opera
ready completed ar
triumph of British
to be transported pneu
and the
low-
equ
was concerned, and there was pressure when the holiday season was at its height in Auru Efforts to cultivate son oversea : markets with increased sal gene
the first of November development-w
which is now
equipped with many recently per fected solentific Instruments, bear fag upon mechanical improvementä and design.
enlarged
by
ing
total area 724.0927