THURSDAY, MARCH 29, 1928.
SERVICE.
NOW THIRD.
WHERE CHRYSLER :STANDS..
FOUR YEARS' GROWTH.
t
THE CHINA MAIL,
SECOND-HAND CARS. CHEVROLET HISTORY
IT SHOULD MEAN HELP.
STRAIGHT DEALERS AND A LIVELY DEMAND.
ORGANISED IN 1911; 4,000,000TH CAR PRODUCED.
NOT HELP YOURSELF!
Of all the various things we buy.
Continuing the unprecedented growth that has brought its unme-or perhaps it would be more ac to the fore-front among all motor curate to say for which we pay car manufacturers, Chrysler is when we buy our cars the one on
SOUND INVESTMENT.
In America traders have long
FIVE MILESTONES.·
Five milestones stand out as sines arrived at a policy of despair guiding posts in the progress of where the resale of used cars is the Chevrolet Motor Company and. concerned. This is partly due to before 1928 passes of the high- which I keep the most interested the comparatively short life of the way of years Chevrolet hopes to third in volume in the sales re. cords of the National Automobile tye is that thing called service. cheaper American cars, and partly add another marker.
Service," think I am right in to the low price of as many now The milestones to date are as Chamber of Commerce for 1928.
In its progress toward the top saying, us a motor expression, came care (from £75 upwards), which follows:
naturally fuduces every self-rça- Company organised November of the entire automotive industry. to us originally from America.
To the average man of not mucheting American to buy new cars 3, 1911; one-millionth Chevrolet Chrysler has advanced with 24
So vast tracts of produced February 27, 1923; two- speed never before equalled by any experience who buys his new car exclusively.
any-ground in the States are covered millionth Chevrolet produced other motor car company. Starts magic word may mean
derelict July 10, 1925; three-millionth ing at the 1924 New York Show in thing from free air for his tyres with rusty dumps of
which Chevrolet produced January 18, twenty-seventh place, the company at a service station to a new engine chassis and bodies, from advanced succeseively to eight the works. He may lock, and every usable and enleable item has 1927; four-millionth Chevrolet
In Great Britain produced January 11, 1928, teenth in 1926, ninth for 1926, generally does look, for all kinds been stripped.
Chevrolet hopes to run off its fourth for 1927 and to third for annoying overnaul work to be we have not yet got to this stage, 1928. Its dollar sales volume dur-carried out either free of charge though we must apparently reach 5,000,000th car before the close of it before long- Wages are lower 1928, thereby marking another Ing those years has grown. from ar for a nominal charge.
For example, when he is buying here: and even our cheapest cars milestone. G$50,000,000.00 during the calen
The four-millionth car which dar year of 1924 to approximately this or that car whose service is are capable of at least five years'
So there is a live happened to be a coach, was rolled he may hard service. G$300,000,000.00 for 1927. Its 1927 80 widely advertised
times expect that at any moment he demand for second-hand cars, big off the assembly line at the Flint sales were more than six those for 1924, when it made the chooses his engine is to be decar-and small, cheap and expensive. plant only 863 days after the com- Donised, its valves ground in, and There is, ts in America, a distinct pletion of the three-millionth unit greatest first year record In the
odd jobs". here and there carried prejudice against buying a second-at the same factory, history of the industry.
an ignoramus is ob-1 So brief an interval between In the 42 months from January 1, fout by any dealer or service. sta-hand car:
danger of being vic-the two marked cars reveals the tion, whether or not that dealer or viously in 1924, to July 1, 1927, when Chrysler service station has made any profit timised whenever he buys second-tremendous volume of the com- attained third place, the public bought the impressive total of out of him or is ever likely to. He hand machinery, no less than if he pany in 1927-when it was the were to buy a horse. But the pur- world's largest maker of auto- more than G$850,000,000.00 worth very often cherishes a secret hope, chase of a used car has two very mobiles-and shows the rapidity If not a belief, that the word serrational attractions. In the first with which new cars are being of Chrysler products. It lieved that this smashes all previ-vice covers every possible break-place the buyer escapes the initial built to supply dealers everywhere ous records for any business or age and misfortune that can hap depreciation, which is often fan with automobiles for prompt de Production for 1927 ex- ganisation of any kind in the world. pen to him, and that so long as he tastic; for there are cars which livery,
"No other make of car has ever buys this or that make of car with depreciate as much as $500 the in- ceeded the programme of produc such a widely-advertised service the mastant they are sold. In the second tion set early in the year a mil recordad anywhere near phenomenally rapid progress," said thine is going to cost him the mini-place, if the buyer is lucky enough lion cars-by 1,800. And the ac
to secure a sound car, he may ob
celerated production this January J. E. Fields, vice-president in mum in repairs.
tain a far better car than he could over January, 1927, made possible charge of Chrysler sales, in com- It is, of course, an entirely er- afford to order as new. The buy Chevrolet unit in two days leas the building of the 4,000,000th is a most impressive endorsement roneous view, as he will discovering of second-hand cars is there-than a year after the 3,000,000th |
fore extremely prudential, provid- had been produced. by the public of the principles
No motorcar business conducted ed the buyer can safeguard himself | which the Chrysler organization founded and has consistently fos-on the lines which a novice appears against the mechanical risks of
Rapid Strides. to expect could exist very long. selecting a ear which has been comparable *tered. Nothing even
with it has ever occurred in the Any decent, Arm will probably mike neglected by a stupid owner, or has. The various dates in the his- history of the automobile industry. xood all damage directly traceable had the misfortune to bump a tram tory of the Chevrolet Motor Com- pany on which the first and suc- Only two other makers of cars, to the breakage of an important rather heavily.
ceoling million units have been each far longer in the automobile part, because it would be very bad'
passed furnish a striking picture feld, still remain above Chrysler business and worse advertisement
not to do so; but that is a very firms who advertise part exchange manufacturing capacity of the of the rapid strides made in the in the N.A.C.C.'s records."
Chrysler's rise another notch different thing from promising to deals, take
into their organisation to leadership in the this year recalls a statement issued nurse a car through all the ills garages, wash and grease them, industry.
which can befall it from the mo- and sell them to unwary comes in ment it is delivered to the moment blissful ignorance of
menting on the announcement. "It
a year ago in similar circum-1 stances. It rend:-
public esteem:"
Pioneer Radiator Ornament.
of
The Novice's Error.
oufore very long.
Part Exchange Denis..
Club cynics imagine that
used cars
the
Following. its organisation, their November 3, 1911, nearly twelve
Mr.
it falls into ruin from old age. mechanical condition. Such dan-years elapsed before the first "It is the determination I have an iden that this defini-gerous methods are occasionally millionth was produced. That Walter P. Chrysler and his ortion of the word service is going to practised by small back street con- achievement was accomplished ganisation so rigidly to apply the subject of a very acrimoni-cerns. But they lead to immediate February 27, 1923. the Chrysler principles of sus discussion this year, and still friction and ultimate bankruptcy. An interval of two years and Standardized Quality that fourth more in succeeding years, as the If Jones buys a second-hand car, five months followed between the place in the industry will be number of car-owners increases, and anon discovers that he must first million and the second which merely a. temporary stopping and if I were a manufacturer spend £50 on making it road came off the lines July 10, 1926, place a momentary pause on think that I would make it very worthy, he returns to the vendor Betreen the second and third mil- the way to a higher place they plain at the outset what interpreta-In a rage. The vendor must then lior there was a period of a year will earnestly try to deserve in tion I placed upon that word. sacrifice his good name amongst and six months, for car number I have recently come across an all Jones' acquaintances, or must 3,000,000 was ready to run Jan- So all the uary 13, 1927. As noted, it took example of what I believe to be the do the work gratis.
large and reputable best sort of service you can get, or,
concerns less than a year to produce the Chrysler wings, first of the ornat any rate, the best sort I have deals, have now systematised their Little ceremony attended the
which welcome part exchange 4,000,000th car. mental radiator, caps now general-heard of. It implies immediate at-handling of used cars. If a used arrival of ly used, are faithful reproductions tention to your needs whatever they car is offered to them, it is. in- Knudson,
No. 4,000,000. from museum examples of the head may be, a hard-and-fast estimate spected and vetted by an expert Chevrolet Motor Company and the president of the dress worn by ancient Vikings. given for such repairs as are not engineer before These hardy Norse adventurers directly due to faulty design of quoted. It then goes into
an allowance is two or three other officials. in- fastened wings of wild birds on the car, first-class werkmanship. shops, and is reconditioned; more to the shipping department.
their spected it and passed it on its way their helmets as symbols of en and an absolutely fixed date for than once cars have been sold to durance and speed. They made the completion of the work.
1.ess than ten seconds later No. traders, who notified a few them equally as familiar sights on
days 4,000,001 came off the assembly In addition to this, there is later of certain incipient defects, line and production continued, the Seven Seas as their modern something which we hard-working the existence of which was duplication has become in all the motorists appreciate perhaps more suspected. The result is that a car tivity that has been evident at all not keeping step with the ceaseless ac world's continents with the steady than anything else, and that is purchased from such establish- Chevrolet plants since the middle growth of Chrysler anles.
zeal and real willingness to get ments is almost always trust-of December, when the company Chrysler Checks Gauges Daily. things done properly and as quick-worthy; and if their engineers went on the biggest production Indicative of the precision rely as possible. · Each customer is chance to overlook a flaw, they schedule it has ever known, turn- quired by Chrysler's Standardized treated as an individual and his deal generously with the buyer,ing out the new Chevrolets. Quality policy is a rule which re- wants attended to as if he were giv-because a reputation for straight quires that all production gauges Ing a special order. The main ob- dealing is the foundation of their
to
LIGHT CAR BOOM.
be returned to their respective tool ject of the firm is to satisfy their business. rooms every night to be checked customers and to inspire in them with a standard or master gauge. that feeling of confidence which In the morning each operator remakes them prefer their cars ceives a set of gauge which have any others and, when the time been thoroughly tested, Many comes to buy a new one, to go back gauges are nguin checked at fre to the same shop., quent intervals during the day.
Colls Chrysler Success-
Exceptional.
foremost writers on motoring sub-
any
There are at present more than
1,800,000 licensed motor vehicles in Great Britain, that is, about 1 to
Standardised Charges.
Some manufacturers follow admirable system of having
25 of the, population; in America! the proportion is 1 to 6, and there?
an
are
a
SCREEN WIPERS.
IDEAL STILL TO BE ATTAINED.
Windscreen wipers in various
many people who hold the forms have been with us for half opinion that 1 motor vehicle to a dozen years or so, whilst practi-
Feel That
Surge of Power
Slide behind the wheel of a Chrysler, step on the accelerator and feel that surge of power. The car literally leaps forward, accelerating in an incredibly short time from 5 to
25 miles an hour.
This latent power of the Chrysler is held in leash, just waiting for the oppor- tunity to demonstrate its ability. Chrysler offers you many distin ⚫guished body styles-the choice of exacting motorists all over the world. A roomy, easy-riding car, comfortable for short trip!
or long tours,
TheNew"52"the Great New "62," the illustrious New
"72," the Magnificent New..... Imperial “80”—a car in each of the four price divisions-ycta Chry. sler gives you much morethan any other car in its class.
11
CHRYSLER
'52' 462' $72′
100 h.p. Imperial '80'
Sole Agents:
A. LƯNG & CO.
SHOW ROOM:
19, Queen's Rd., C. Tel. C.1219.
SERVICE STATION:
Percival St, Waichal...
THE DRACON MOTOR CAR CO., LTD,
Sole Agents for:
Buick Motor
Motor Cars
Oldsmobile Motor Cars
Packard Motor Cars
at
future. It is prices within the reach of all for
Summing up the automobile in- standardised scale of charges for every 12 people in Great Britain Is cal examples of the automatic dustry's 1927 progress, one of the different kinds of work, a acale to by no means an improbable esti- variety have been available
which every one of their agents mate for the near jects said in a recent article: "It throughout the country is compel-fairly obvious that nowadays well- at least three years! We are still is noteworthy that Chrysler was led to adhere. That is one excel-to-do folk are nearly all car-owners, waiting, however, for the Ideal one of the few companies that ex lent form of service, but I have so that the increase in licensed design of instrument which is not perienced a demand exceeding its known instances where it falls vehicles which is forecast would be easily doranged, which works with production Inat year and probably through its very merits. The wait-supplied by meeting the demands of certainty under all conditions and found its demand exceeding its ing list of customers becomes production more often than
80 the more affluent middle classes which wipes the glass really clean. other company during 1927."
great that they are compelled to and that demand is, and will con- The present-day types of automatic go elsewhere for their repairs. tinue to be, for a light car. We windscreen wiper have, for the Only the other day I heard of an are only at the beginning of the most part, a squeegeo which does instance of an applicant (quite the boom in sevens, nines, tens, and not remain serviceable for very Henry Thomas Cook, 41, a Lon-wrong word in the service sense) elevens, and those who have anti- long; they are operated by a very den engineer, was charged before could with luck be attended to in tionably going to reap the benefit, calls for considerable and constant told that his troubles cipated this demand are unques-filmay arm and their adjustment Mr. Cancellor at Marlborough-st about three weeks' time. The fact says a Home motoring journal.. Police Court recently with being that such a condition of affairs can drunk in charge of a motor-car and exist is, of course, proof of the
MOTORIST AND COCKTAILS.
driving it in a manner dangerous to
the public at Oxford-st., W.
Mr. Herbert Muskett prosecuted for the Commissioner of Polica. 'It
was
who was
popularity of that particular kind
care. This is evidenced by the ex- traordinarily small number of windscreen wipers which are noticed on a wet day to be wiping
of ear. That is not much comfort that is to keep you and your "like the glass in a satisfactory manner. to anyone except the shareholders. his satisfied customers for so long In some cases car manufacturers
stated that the defendant was certi- In my experience the best ser-na you go on buying' motorcars.aroto blame for sending out wind fied to be drunk by Dr. P. B. Spur-vice is of the kind I have describ. He will stretch many points, to screen wipers which are improper- gin, police surgeon, who said thated above, and of the kind you get keep your business, and you willy adjusted, but for the most part the defendant told him he had been either from the main distributors, find it well worth your while to do the trouble is due to the fragile drinking cocktails. The Magla-agents or concessionaires, or what-your share in maintaining these nature of the parts, which are trate commented on "the incredi-ever they are called, or even the good relations by dealing exclu- very easily bent or put out of ad ble folly of a man' drinking three manufacturers themselves, or sively with him in the matter of justment when the windscreen is cocktails on an empty stomach and from perhaps the best of all, the such things as tyres, petrol, oil, being washed and leathered. The then going out and driving a car." local country agent from, whom accessories, and so forth.
problem of providing motorists On the charge of drunkenness he you have bought the car. He is Service reduced to its simplest with uninterrupted vision in wet Ained the defendant $80, with an not going to give you something terms means that the man who weather has been largely solved by order to pay £ costa; and 5, with for nothing, and his worlumen's sells the car does his best to see automatic wipers it remains for £2 costs, for the dangerous driving, wages are paid indirectly by you that you continue to like it and the Instruments themselves to be The conviction involved the statu- and not by him..
that you recommend your friends made on lines more suitable for
tory disqualification from driving At the same time your country to buy one of the same kind John the work which they have to per for 12 months,
agent has one main ambition, and Priolean.
form.
G.M.C. Trucks
G.M.C. Busses
Firestone Tyres
THE DRAGON MOTOR CAR CO., LTD.
Telephone Central 1246 or 1247.
WONG NEI CHUNG ROAD
HAPPY VALLEY,