** SATURDAY, DECEMBER 3, 1927.
SALE
BIG
LADIES' RAIN COAT
WHITE SHOES
SUMMER HAT
$5 Start
$1,00 - $3.00
ALSO
I
Remarkable Reductions
THE CHINA MAIL,
MOTORING SECTION
SUPPLY PEAK.
-DUE IN THIRTEEN YEARS.
For the last few months (saya n Detroit report) there has been a comparatively quiet period in the making of motor cars, not only in Michigan, but in other automobile producing States as well. This condition has given the pessimists their periodical op- portunities to air views as to the
FORD PRODUCTS.
TROPHIES WON IN SPANISH EXPOSITIONS.
NEW PROBLEMS.
WHAT THE BUYING PUBLIC WANTS.
This year's automobile show at
Unquestionably the immediate Barcelona was held in and around future holde forth many new two great palaces, between which | problems for the dealer, wide flights of marble steps And, as usual, he is going to mount toward a third structure have to face them with practically placed farther toward the sum no assistance. mit of a terraced and wooded hill. The advent of the many pro-
The interior display of the Ford Motor Co. of Spain at Barce-jected new models is sure to pro- vide many merchandising pro-
Reductions industry in general, and the fan consisted of a Fort car of blems for him which are going to
in all Departments.
YEE SANG FAT CO.
GOOD LUCK
"GOOD LUCK'
BRAND
NEW SEASON GINGER
Most reliable, good strong colour, mellow and well preserved.
The China Ginger Preserving Co., Ltd.
No, 16, Bonham Strand, East
Telephone C. 989
་
Hong Kong's Artistic Photographers
PHOTO TAKEN DAY AND NIGHT
The
YING MING STUDIO
No. 50-52, Queen's Road Central.
DEVELOPING, PRINTING AND ENLARGING. (Official Photographers of the "China Mail.")
Christmas Cards.
A CHOICE ASSORTMENT
THE LATEST DESIGNS
OUR selection of artistic and choice cards, exclusively de- signed, will convey just that little message of Good-will to your friends in other parts of the world.
B
Prices Moderate.
No need to buy but call and see them.
NEWSPAPER ENTERPRISE LTD.
5, Wyndham Street, HONG KONG.
FOR SALE.
'
STANLEY GIBBONS, LTD.
AND
SCOTT STAMP & COIN CO., LTD.
POSTAGE STAMP
CATALOGUES
FOR
1928.
GRACA & CO.
okayyndham Stri
They
a nickel-plated
point in particular." each. type These utterances, often heard, Molel T chassis. In the Lincoln be extremely difficult of solution because of the practice of the section were shown a limousine, & manufacturer in maintaining high are not wholly original. ure floated whenever productions E-passenger sedan, a Holbrook and sales of cars drop back to cabriolet, and a club roadster. normal, or when a decrease of a few thousand workmen, out of a normal total of approxim. tely 250,000, is announced.
Growing Fast.
production schedules and inten- sive sales efforts on old models, At the foot of the terraces a space containing twelve hundred practically right up to the time square meters was devoted to the of the introduction of the new Fordson tractor. Signs and pen-rood business from the manufac ones. This might be considered nons made the display visible for a mile. Forty-two tractors, most turer's standpoint, but it is bound The average observer has wit-of them in motion, were on dis to work havoc with the dealer.
Furthermore, when such nessed the motor car plants ex-play. Each was equipped to per- changes as are now going into panding almost beyond reason. form some agricultural or indus For more than twenty years the trial function. In an airy struc-production in most of the big history of the industry has been ture known as a quiesco erected plants which render practically one of growth. Therefore, the in the Fordson area, a cut-away every car in the dealer's hands question arises being asked when tractor was kept in operation, obsolete, the situation takes on great concerns order the con- On the upper floor of the struc- such a surious aspect that it struction of another fifty or ture was an open air office for brings to mind immediately the seventy-five acres of additional business transactions. Plants and old adage about killing the goose factory floor space, or body manu-Bowers imparted to the scene an that lays the golden egg. facturers are building plants half air of refreshing coolness..
While the majority of new
a mile in length. what attention For products have establish-models being placed into produc- has been paid to the question of ed themselves in Spain by their tion will have only minor body re- liquidation when that point of fue performance. In 1924, Ford finements, with improved vision, won all three prizes in practically all will be entirely saturation is reachcil.
Fears
It has been the business of a Madrid economy test, and a changed in appearance as a re- some of the greatest minds in the Lincoln took the Voison cup forsult of the lowering of the chassis. This has been accomplished in automobile industry to look as far elegance. In 1925, the Lincoln into the future as possible, in an was awarded a diploma and more some instances-by the introduc effort to determine, from past ex- cups. Both cars have had several tion of the worm drive; in other cases by a modification of the perience how many automobiles subsequent victories. will be necessary to satisfy the Early in 1925, a caraban of present drive. However, in every
twenty-one demand in this country,
instance considerable alteration Ford-made cars,
of the spring suspension and axle construction has been necessary.
That High Point.
trucks and tractors, with a large amount of equipment, including With the recent ending of atents and lighting apparatus, thorough survey, and careful made a tour, stopping at ten prin- analysis of various opinions, the cipal cities and lemonstrating to conclusion reached is that in many thousands of Spaniards. about thirteen years from now, the peak of automobile supply will be reached, with a total of approximately 38.000.000 motor cars in use in the United States) alone.
MECCA PILGRIMS. -
FAITHFUL FOLLOWERS - FORSAKE CAMELS.
-
It is not thought Ekely that the foreign countries will, before 1940, produce any great percent- age of the motor cars which their
"Mecca, holiest eity of Islam, people will use, and the expert lieth due east, by the camel demand is increasing rapidly year marches (about 45 miles), from after year. Expansions which Jidda on the Red Sea." So is the have, within the last two years, city located in the Koran. But cost well up in excess of $100.-that was written centuries before 000,000 were constructed with but the Ford car appeared on the one object in view-to be able to scene. Now this city of pilgrims provide for the annual replace is less than two hours' ride from ments called for in this country the Red Sea for the faithful if and the export business.
Ten
they drive Ford cars; and an in- years from now it is conceded creasing number do. that replacements alone will ex- "His Grace Sheikh Abdullah ceed seven million cars, which is ibn Bulaihid, Chief Justice of practically twice as many as the Hejaz," so the Ford Motor Com present yearly output. To this total must be added the growing any Exports, of Alexandria, ad- vises, "arrived back of Mecca demand from foreign countries last week after an extended tour for American built automobiles,
The conclusion is inevitable that the peak production of motor cars has not yet been reached in this country.
.
The change in appearance is so pronounced that even cars pro- duced within the past week will find themselves classed as "un- cient" models..
In addition, the dealer is going to find himself confronted withi further used-car problems.
This situation at the present time is probably more serious than it has ever been in the his- tory of the industry. The dealer will not know the real used-car menace that he is facing until after the new models are offered to the public.
Then he will find that the heavy stocks of used cars he had on hand are so obsolete that sales of them will be both difficult and costly. Added to this owners of present models will load him still heavier when they find their cars out of date. The dealer will be forced to take these cars if he is going to make new car sales. problems many.
And so he is going to find his
The introduction of new models is unquestionably good business, and the rending of past produc- tion obsolete is undoubtedly pro- into the interior of Arabia, which gressive merchandising. he accomplished in his private The automobile buying public motor car, of Ford manufacture. wants the latest developments in The total distance travelled was the industry, but why should not There seems to be little fear about, 1,500 miles, and the route the manufacturer take the dealer despite an occasional lull in they over country entirely devoid into his confidence and tell him of of roads. His Grace took twelve his projected plans far enough in industry, that facilities are being hours to cover the distance from advance so that he is not left in expanded beyond ultimate needs, Madina to Jidda (about 250 miles the dark until almost the last or that the automobile mechanie
in an airline)."
minute only to find himself hold- will soon be idle.
"There is very little doubt," re-ing the bag. ported His Grace, that the ex- Perience of the present pilgrim season, the first on which cars have been employed on a large a week a total of 2.741 men was scale, has established the superior added to the payrolls, bringing up capacity of the Ford to negotiate the number to 226,150.
the type of country encountered in Arabia."
Employment in the nearly one' hundred automobile plants and accessories factories in Detroit continues its upward trend. In
Merger rumours that were so prevalent a few weeks ago have died. All manufacturers are satisfied with present outlooks. AUTO ADVERTISING, for the summer campaign just ahead of them and have no in- During 1926, 50 automotive clination to tie up with any other concerns spent a total of $12,000,- company. Competition will be 000 on advertising in newspapers waged, as it has in former years, and magazines. These figures ex- Practically every automobile clude cost of art mechanical work. manufacturer in Michigan is
stepping up production on account ---
Manufacturers have in the past made statements in which they indicated that their future policies would be formulated with the idea in mind of protecting and working with the dealer.
But, time and events have proven conclusively that the dealer has not been taken into the manufacturer's complete con- fidence.
When will this industry learn that the manufacturer and dealer are in a business partnership and the success of one is dependent upon the success of the other?
We repeat that new models are hecessary to the progress of of orders being received from DO YOU DREAD THE NIGHT? the industry. But, in all fairness dealers throughout the whole
Coughs and coldo always seem to and justice, the dealer should country. This has necessitated a grow worse at night-fall and croup have sufficient notice in advance readjustment of schedules, which comes without warning at midnight. of an impending radical change confirm reports that the spring Avoid an uneasy, feverish, sleepless that will render his stocks on buying season is just about ready night by keeping in the home a bottie hand obsolete, so that he may of Chamberlain's Cough Remedy. It to step from second speed into in soothing, healing and contains no plan his business activities wisely | high.
and profitably.
BRINGING UP FATHER,
OH, DINTY- COME HERE QUICK- | -JUST GOT A CABLEGRAM FROM
DUGAN AN' HE'S GIVIN'A CHOWDER PARTY NEXT MONTH- WHAT'LL WE DO? HOW KIN WE GIT BACK-
FOR IT?
narcotics. For sale everywhere.
SAY! I WISH I WUZ BACK HOME EVEN IF DUGAN DIDN'T GIVE A CHOWDER
PARTY!
LISTEN! AIN'TE, THINGS BAD
ENOUGH WITH- ODT YOU MOANIN'? Do SOME THINKIN-
11
́DAILY CROSS-WORD PUZZLE.
(This croad-word puzzle has been made by an expert but our reudors are wurned to look out for occasional namoție spullings, such as harbor. plow, and altho,)
10
112 13
15
116
19
344
35
36
42
46
HORIZONTAL
1-Glam
-To throat in alyly -A large body of
water
11-A dwarf
43
50
151
53
18
THE INTERNATIONAL SYNDICATE.
| HORIZONTAL (Cont}} VERTICAL (Cont.)
38-A narrow bed
|38-Dispatched
41-Street (French)
42-A marine growth
}44-Owing
12-Part of verb "to be" 45-Proposition
14-Moved along In
numbers
17-Along elde of
12-To hang down
20-A kind of fish
13-A chart
15-An eye
16-Turned up
17-The bleat of a sheep
10-A amali antelope
121-Wrenched
46-Formed into groups 23-The whole amount
48-Initials of famous
American
49-A constellation
50-To mop up
21-Part of verb "to be" 62-Boggy land
22-Expectorated
24-Supplicato
25-A contemptuous
child
20-A place for liva
animala 29-Overwhelming
sorrow
29-An elementary
substance
30-Untrue
63-To ward off
VERTICAL
1-Laws vegetation 2-Part of verb "to be"
B-A lapse meshed
material
+Sour
B-Part of the body
(pl.)
6-Aged 7-Conjunction
31-A language (abbr.)} 6-An appointment to 25-Still
34-A round pad
meet
10-One who courts
26-Trunka of treas
27-A cereal grana 28-Direction
32-A place of pubile
sssembly
194-An alloy
33-Nat in
38-The cry of a dove 3-The fruit of a tree 37-To hit gently 40-Concli 42-Harvest 49-Smailer quantity
140-A precious jawel
47-A small spot 149-Southern State
(abbr.)
51-Eastern State
(abbr.)
SUGGESTIONS FOR SOLVING CROSS-WORD PUZZLES Start out by filling in the words of which you feel reasonably sure. These will give you a clue to other words crossing them, and they in turn to still others. A letter belongs in each white space, words starting at the numbered squares and running either horizontally or vertically or both.
The solution of the nonus cross-word puzzle will appear in Monday's issue, along with a new cross-word puzzle.)
FIVE-DECK STREET.
Five-deck streets for New York. That is what a member of the New York traffic commission is urging to speed up traffic. The deck streets, one above the other, would abolish intersections and separate the fast traffic from the show. The eastern traffic expert estimates that 75 per cent. of downtown motor car accidents would be prevented by this method.
YESTERDAY'S SOLUTION.
AND BRUDT.
ÖDE LOW JORNY LORE
VVSOD EE TIP INGE*: BUNGNGRE
OTHEW
PHOTOGRAPHIC XMAS CARDS. LARGE SELECTION,
Wishes
LOCAL AND CHINESE SCENES..
LEE FONG.
No. 7, Wyndham St.
CHI WAH. TAILORING.
Once known as Chison. Perfect fit guaranteed.
9, Wyndham Street.
I HAVE IT-~ SEND A FAKE CABLE GRAM TO YOUR WIFE: ABOUT SOME SWELL SOCIAL AFFAIR BACK HOME- I'LL BET SHE'LL FALL FOR IT!
'NOT
BAD!
Tel. C. 4028.
TANG YUK, DENTIST Successor to
the late SIEN TING, -14, D'Agullar Street.
TERMS VERY MODERATE
Consultation Free.
-MRS-JIGGS- THE DUCHESS
DE BATE WOULD BE HONORED WITH YOUR PRESENCE AT HER WINTER HOME IN
FLORIDA!
SO FAST!
NOT