10
BIG SALE
LADIES' RAIN COAT
WHITE SHOES
SUMMER HAT
$5 Start $1.00
- $3.00
ALSO
Remarkable Reductions
in all Departments.
YEE SANG FAT CO.
Hong Kong's Artistic Photographers
PHOTO TAKEN DAY AND NIGHT
The
YING MING STUDIO
No. 50-52, Queen's Road Central.
}
DEVELOPING, PRINTING AND ENLARGING.
(Official Photographers of the “China Mail.")
| SAND-LIME BRICKS.
Best machine made bricks Highest tests and uniform qualities.
For Econotay, Quality, Beauty, Durability and
Satisfaction unsurpased.
YEE YICK SAND-LIME BRICK CO.,
CHING IU NAM
Manager.
Factory:-Canton. Hong Kong Office, 148, Queen's Road, West, lat Floor. Telephone No. C.3882.
"CARNATION" MILK Reliable-Dependable.
"From Contented Cows"
PUBLICITY.
EXTRACT from an address given by Mr. Arthur Chadwick (Managing Director of the Amalgamated Publicity Services, Ltd.) at the recent Advertising Con- vention at Olympia, London.
"No business man says that he is too busy to read a business communication. Scientifically conceived and well printed, it can attract the attention, rouse the interest, and what the curiosity of the recipient. THE PRIVATE INDIVIDUAL WILL INVARIABLY STUDY A PROPERLY PRINTED PIECE OF LITERATURE.”
SEND US YOUR NEXT
PRINTING ORDER.
NEWSPAPER ENTERPRISE, LTD.
5; WYNDHAM STREET,
HONG KONG
TELEPHONE, CENTRAL 13.
THE CHINA MAIL.
RADIO TOPICS
TELEVISION.
POSSIBILITIES REVIEWED.
Some prominence has been given lately in the non-technical Press to the subject of television. Reports from London refer to "Televisor" sets that are being produced or likely to be produced in the near future, and to be sold at very low prices. Seta developed by a radio engineer from Hongary are to be
PROBLEMS OF SEEING BY WIRELESS.
£5,000 PROFIT.
The year has also been' successful from a financial point of view; the operations of station 4QG having resulted in a moderate profit."
In an introductory paper, recent. BROADCASTING STATION 4Q6. Lly, read before the American Insti-] 'tute of Electrical Engineers, at De been one of progress, and during "The period under review has troit, Mr. H. E. Ives pointed out the 12 months the broadcasting that the problem television is the movement has developed consider- conversion of light signals Into ably in the State of Queensland. electrical signals, transmitting these signals to a distance and then converting them back into light signala, A theoretically possible
This statement appears In the television system could be made by annual, report of the Queensland copying the eye, but the number of radio service, station 4QG, Bris- mand careful analysis by people communication channele would then bane, which was tabled in the concerned with the proper develop be inconveniently large. Owing, Legislative Assembly last week. After detailing the events leading ment of wireless, and of broadcast- however, to the phenomenon of per-up to the construction of the ing in particular. The public gen-sistence of vision, it is immaterial station, and giving particulars as erally are prone to accept attractive whether the whole view be present- to its cost, the report states that statements like that without quesad simultaneously, or whether its the first year's operations resulted tion, and look forward confidently
sold at £20. Such statements de-
It is that type of statement, un- qualified, and only in part explained, that has done considerable harm to wireless. Well-meaning enthusiasts have spoken a few guarded words about new devices or methods which
artist, a duet an one artist, a choir as one artist, and so on. These artists had contributed 17,611 items. Under the heading of finance appear the following figures;- Salaries, £4,389; incidentals, $1,097; artists' fees, £4,651; royalties and copyrights, £6,887; station and ex- penditure; £1,447; balance (excess of
expenditure), £5,884. The amount received by way of licences was £21,066.
revenue
over
RADIO AND ENGLISH.
Because of the fear that bad pro- A serious
TUESDAY, OCTOBER 18, 1927.
DAILY CROSS-WORD PUZZLE.
(This cross-word puzzle has been made by an expert but our readers are warned to look out for occasional phonetic spellings, such as harbor, plow, and altho.).
25
HORIZONTAL
2-Endeavor
150
58
38
29
¿THE INTERNATIONAL SYNDICATE,
HORIZONTAL (Cont.)- 45-Hastaned
6-An unopened flower 40mA weapon
7-To regret B-To cut downs 10-To bas
11-Norse. Ingenda 13-To undermine -15-The reign of a
regont 17-Platform 19-Conjunction 20-Indian tribe 21-Shrine 23-Austera
25-Girl's name 27-To make hastily 20-Catohen suddenly S-3 Indebted for 33-A high pointed hill
(England)
3-Ta bind 35-Writes
37-The thigh bone 39-Pal
40-Pungent
42-Commanplace
|48–To draw out
81-Chief
53-To stitch 14-A king of Judea 58-To drink, ava ost
down 57-Maleture
88-A card gam 89-To ask charity, 60-Lair
VERTICAL
1-Stately
2-Device for carrying
diahaa
S-A small carpet Period of time 6-A back gats B-insect
9.Arimed conflict
1p-To place 11-Fragment
12-A direction
[14-A kind of dog
18-Negative adverb
VERTICAL (Cont.) 18-8aints (abbr.). 21-A sphere of actions 22-Ranked
123-To olsanta
thoroughly 24-Province in South
Africa
120-To wipe up
20-Respect mingled.
with fear 28-Boy's nickname 30-A small portion 31-Parcalve 80-Twisted
38-Stormed 37-A bird
39-Cloaks 41-Rodent
43-A alster 44-Pronoun 47-Head-covering (40-Crimson (50-Contained.
(61-Raccoon
{62-A shrad {58–Female doar
SUGGESTIONS FOR BOLVING CROS8-WORD PUZZLES
Start out by filling in the words of which you feel reasonably sure. These will give you a clue to other words crossing thein, and they In turn, to still others. A letter belongs in each white space, words starting at the numbered squares and running either horizontally or vertically or both,
(The solution of the chove cross-word puzzle, will appear in to-morrow's issue awong with a new cross-word puzzle.)
to having televisors or "looking-in" various elements be viewed in suc-in a profit of $780. Subsequently attachments wired to their receiv-cession, provided the entire image of the station during 1926-27 result- the report notes that the operations ere. They expect that such desir- be traversed in a sufficiently brief ed in a profit of £5,334. On July 1, able new facilities will be available interval, which may be taken as 1926, there were 8,873 listeners' in a month or so. If they are not about 1/16 sec. The development licences held in Queensland, and obtainable, and are not up to ex-of television, therefore, necessitates this number had increased to 28,163 pectations, some harm is done to the design of some system of by June 80, 1927. Since broadcast- wireless generally,
"scanning," whereby the image to ing was established in Queensland no fewer than 1,854 different in- be transmitted can be broken
updividual
artists had appeared on into sequences of signals. It also 4QG's programme. This figure had requires the use of some photo been arrived at, not by counting electric device, which must be ex- each actual person, who had appear tremely rapid in its response, since ed, but by regarding a band as one they were developing, and before they can have any properly com- the number of elements of any pleted or tested samples available image to be transmitted must be the public are told of revolutionary some large multiple of the funda- departures and improvements that mental image-repetition frequency, are available to broadcast listeners that is, 16 per second. As the res or to other wireless users. The ponse should be-proportional to the listeners And
intensity of the light, the device on inquiry that the must be sufficiently sensitive to give new device is either not available or an electrical signal of manageable is on' partly completed. A state size with the amount of light avail of mind bordering on suspicion or able through the scanning system.
The next problem is that of trans- |scepticism, develops, and caution
gives way to enthusiasm.
mission. A photograph measuring This has been noticed in the his-5 in. by 7 in., divided into 36,000 elementa, can now be transmitted in tory of broadcasting in Australia, about 7 min. This requires the as in all other countries. A new transmission of a frequency band circuit is announced. It is the last of about 400 cycles per second on nunciation may have word in simplicity of adoption, and each side of the carrier frequency; affect on good English a number of the receiver in which it is embodied If images of the same fineness of is 100 per cent. efficient in selec- grain were transmitted by tele- world-famed experts in England tivity, volume, and tonal quality. vision, it would mean that what is have compiled a dictionary of pro-| Upon careful examination it is sub now transmitted in 7 min. would nunciation for radio announcera. sequently found to be an old friend have to be transmitted in 1/16 There is considerable doubt, how- sec., or that band of about ever, whether the people for whom in a new garb; some well-known 3,000,000 cycles would be required. the dictionary has been compiled circult with a few additions or al-Bearing in mind that wire circuits will give much attention to it. terations that introduce very few, are not ordinarily designed to if any, advantages, and the new utilise frequencies higher than Apparently the Royal Commission receiver is no better than the old 40,000 cycles per second, and that, on Wireless, which recently toured been specially trained at the Cen- with radio systems, it is difficult to Australia, has similar fears about tral Exchange, usually have one or transmit wide signal bands. uni- the effect of wireless transmissions two rings waiting to be answered. formly, it is obvious, either that an on the language and its pronuncia- Many of the inquiries are trivial Yet.
image of considerably less detail tion because in the report embody- and annoying, yet, withal, the at Thus, with television or radio must suffice, or some
means for ing their views and recommenda- tendante give a patient and atten- vision, as it is more correctly term- be sent by a large number of chan- sion say: "In view of the far- to all inquiries, whether they be splitting up the image so that it can tions the members of the Commis- tive hearing, and reply courteously. ed in its new application to radio nels, must be employed. A transmission, we have had several plete television signal, moreover, reaching influence of wireless trans- connected with a lost dog or cat, intriguing stories during the past contains all frequencies from the mission on listeners-in, and particu- the title of a song broadcast per two years of the early advent of highest down to zero, and the pro-larly children and youths, the Com- haps a month previously, the cor "looking-in." And we have not yet blem of handling very low fre- mission is of opinion that the great rect time, or the winner of the last been shown any demonstration of quencies presents difficulties, both est care should be taken by broad-race at Woop-woop. Verily their It, nor has any practical application in the amplifier system and in the casting companies to
ordinary transmission apparatus.
secure an- task la unenviable, and they must of it to the ordinary, user been Other requirements are that the at-nouncers who will afford an example often desperately shriek in given in any part of the world. tenuation must be uniform over the to the listener of how the English dreams "Yes, we are True, there have been demonstra- whole frequency range and that the language should be pronounced and the wrestling to-night." tions of the new art in America speed of transmission of all fre-used. Just as radio may serve a and Europe of more or less promis- quencies must be the same. The useful purpose in bringing know- ing success, but all of these exhibi- amount of interference must also ledge and education to the home, tions have been on an experimental be kept down sufficiently, so as not so in the hands of unskilful persona scale, and not one of them has to impair the quality of the picture. it may have an injurious effect on While at the sending end the pro- those who are apt to imitate one shown how the system could be duction of a useful electrical signal applied with reasonable simplicity with the amount of light available who has been specially chosen as and economy to the general public la the major problem, at the receiv-announcer to thousands of listen- now known as listeners. The truth Ing end that of securing an ade-ers.” is, of course, that no such system quately bright light from the elec- has so far been developed; or, at frical signal presents great diff-
culties. Optical all events, no description of it has however, show that the only satis- considerations, appeared in the reliable technical factory means of reconstructing the
Stories of behind the scenes are publications.
image is to view a light source the always interesting to theatre-goers. Television, or radio vision, trans-intensity of which can be controlled Likewise, listeners are usually mission, and reception, is by no with great rapidity. Another ele anxious to know how things are means as simple a matter as it is ment of a television system, upon done at SLO, Melbourne. Not many. occasionally represented. The the solution of which success de of the 500,000 people who listen in technique is more complicated than pends as much as any other, is daily to that station realise the in ordinary radio telephony trans-synchronisation, In order that the most important part played by the mission, and, in addition to the into exactly the right positions at telephone in the service of broad- electrical factors involved, there the right times.Engineering...
one.
Television Should Not Be Expected
are serious mechanical difficulties to
be overcome. Thus, we should not
look forward with any keen anti- cipation to radio vision equipment
com-
reconstructed elements should fall
COMFORT FOR THE AGED.
ON THE WAVES.
casting. Not only is it indispen- sable In relaying outside pro- grammes and ceremonies, procuring sporting results,, and keeping in contact with the hundreds of being available this year, or perhaps Old people are cally tired out and artists always engaged in pro- next year, that will enable us to weakened by coughing, Fer them grammes, but it is used most ex- look-in as well as listen-in. It is there is much comfort in a bottle of tensively by listeners who continual. safer to leave the problems to the Chamberlain's Cough Remedy Ily ring up seeding information stops those wankening, coughs, that many research workers who are keeps them awake nights and wear out about a thousand and one things dealing with them, and await a their strength. Every one knows it many not in any way connected statement from some reliable source contains no marcolies. More bottles of with broadcasting. So frequent are as to the time when satisfactory it are used each year than of any the calls that the telephone attend- televisors can be utilised.
similar cough medicine. Sold every where:
ants at CLO, Melbourne, who have
YESTERDAY'S SOLUTION.
[SCREW PANIC SHOE CLI¶BRON CURD. ALL PUNE CROON SEA
1 NK
O
NOB
YSTALIA
LKS
REGAL
their
EL SALTS
doing
ATTENTION!
LADIES!
WE ARE HOLDING A
SPECIAL SALE
FOR A FORTNIGHT ONLY
to reduce our Stock which has been accumulating during the past few weeks, and are now offering" better bargains than ever before.
So come at once and secure the best.
THE BOMBAY SILK STORE
D'Agullar Street
(next to Flower St.):
FOR SALE
YVERT'S
POSTAGE STAMP CATALOGUES
FOR
1928
GRACA & CO.
am Street
Box No. 620 Hong Kon
FINSIST ON YOU CALLING] ON COUNT BAMBINO!, HE IS THE SOCIAL LEADER OF ITALY!
WELL IF HE'S LEADINITIA HAVE AN IDEA: WHERE ITS
GOIN
·BRINGING UP FATHER.
WELL TO BETTER CALL ON HIM AN' HAVE
IT OVER
I'D LIKE TO SEE, COUNT, BAMBINO!
I'M SORR
HES NOT HOME-
&