proved very useful in providing the public with a forum in which they could air their complaints and grievances. It was encouraging to note the increased number of officials who also 'phoned in' to answer complaints publicly.
23.
Due emphasis must also be given to the mini surveys conducted by the Chinese Radio Service on selected housing estates. The purpose of these was to gauge the popularity of RHK's programmes against those broadcast at the same time by commercial stations. The method of assessment simply involved counting the number of households on a particular estate listen- ing to RHK-1 as opposed to other stations, every half hour. By studying the results it was easy to see which station was the most popular at any selected time of the day. Information gained from these surveys proved invaluable in scheduling programmes and in working out programme content.
24.
A look at some of the programmes offered by both RHK-1 and 2 demonstrates how the greater attention paid to audience research has led to longer programmes aimed at particular audiences.
25.
"An Hour With Eddie" presented by Eddie Au-Yeung, this is one of the station's most popular programmes. It has now become mainly a phone-in production laced with music. By allow- ing his listeners every opportunity to air their views, Eddie has become Hong Kong's 'uncle', and is expected to answer questions on a range of subjects including immigration, registration, housing, complaints about the Government and the environment. There are usually guests in the studio to help in answering the queries, but it is often Eddie who is left to act as a sort of unofficial Ombudsman.
26.
"Womanscope" an example of broad band broadcasting, this 24-hour programme is transmitted from Monday to Friday and caters to the needs of the housebound women. "Womanscope" is transmitted live and the programme format calls for a mixture of entertainment and information. Regular features include:
Talks by specialists The theme varies each day but there is a set pattern. Monday tells you 'How To Make Yourself Prettier'; Tuesday looks at 'Family Affairs'; Wednesday is devoted to 'Problems In Cooking' ; Thursday looks at 'Maternal And Child Health'; while Friday covers 'Domestic Science'. Each talk is followed by a phone-in period when the listener can ask the expert to clarify anything which may have been unclear.
Short plays Fifteen minutes of satire on everyday life.
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