sharpen the definition between them. This process requires a staff capable of developing a contrast in programme style, content and presentation.
7.
There is no doubt that the process of change began in 1973/74 has been beneficial to the public and whilst the aim has been to make radio more attractive to the people of Hong Kong, the special quality of Hong Kong's radio
unique in the East - is attractive to visitors both short and long terms.
Radio Programmes
8.
During the year production and planning staff paid increased attention to audience needs. The result of this approach was that both services improved considerably and more material than ever was produced by the station. In the field of music both services were particularly adventurous with outside broadcasts. One result of this was that people who had missed tickets for the Hong Kong Arts Festival, or the Festival of Hong Kong, were able to sit at home and tune in to the live transmissions.
9.
The great output of Serious Music programmes coupled with the increased sales of stereo receivers led to increased demand for stereo broadcasting, but the necessary replacement of equipment could not be arranged during the year.
10.
CHINESE RADIO SERVICE (RHK-1 and RHK-2
During the year the Chinese Radio Service thought of a new way to attract listeners and stimulate interest in what was going on in Hong Kong. The basic gimmick used was to run a quiz on a given topic and to offer a prize for the greatest number of correct answers. The first quiz was for the Fight Violent Crime Campaign and this was followed by quizzes on current affairs local and world wide, on general knowledge and on Chinese history and other subjects. Another development was the increased use of 'phone-in' programmes, notably the introduction of "An Hour With Eddie" in which any listener was able to call the veteran broadcaster, Eddie Au-Yeung, to discuss various problems. The greatest testimonial this programme had was that the RHK switchboard was frequently jammed while Eddie was on the air! Educational programmes used 'phone-in' elements enabling the public to clarify points in the broadcast lessons and also a new
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