standards; on the other hand there is a very large group of Chinese listeners who are keen not only to improve their knowledge of English but to enjoy western culture.
38. The programmes broadcast by Radio Hong Kong therefore cover the full range which a single channel allows. Time is devoted, for example, to serious music and drama, to feature programmes and to religious broadcasts. There are many 'pop' music periods throughout the week and the interests of special groups (jazz enthusiasts, women and children, etc.) are catered for as far as possible.
PROGRAMME PLANNING
39. Towards the end of 1962 a new system of programme scheduling -pattern planning-was introduced. This is intended to accustom listeners to turn to the radio for those programmes which are of interest to them and at certain set times during the day. For instance, serious music recitals were broadcast regularly at 9 a.m., 11 a.m., 4 p.m. and mid-evening, whilst light music was heard from 7 a.m. - 9 a.m., 9.45 a.m., 1.30 p.m. and so on. News broadcasts, among the most important of all programmes, were broadcast daily at 8 a.m., 1.15 p.m., 7 p.m., 8 p.m. and 10 p.m. (varying slightly on Sundays and in winter months). Pro- grammes of an educational nature were heard at 9.30 a.m., 10.30 a.m. and 6.15 p.m.
40. This system of pattern planning goes a long way to off-set the difficulties encountered by listeners who do not have to hand programme information contained in the newspapers. There is, as yet, no equivalent of a 'Radio Times' in Hong Kong although, through the co-operation of the press, considerable publicity is given to forthcoming programmes at the week-ends.
STAFF
41. For the first nine months of the year the English Service was up to full strength with a Head of Service and six staff producers, whose duties were divided as follows:
Features
Outside Broadcasts and Sport
Drama
Serious Music
Light Music
Magazines and Talks.
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