370 Communications, the Media and Information Technology
'Business of Design Week' organised by the Hong Kong Design Centre. The latter is one of the world's leading design events.
Mainland and Overseas Promotion
CreateHK has been promoting vigorously the accomplishments of Hong Kong's creative industries to the Mainland as well as abroad and is committed to helping them explore new markets. Riding on the opportunity presented by the Shanghai Expo, it worked with local creative industries in organising a series of activities promoting Hong Kong's creativity in Shanghai during the Expo.
CreateHK collaborated with the Film Development Council (FDC) in organising two major film retrospectives and business-matching activities in the Mainland during the year, in addition to Hong Kong film festivals organised by the Hong Kong Economic and Trade Offices in major overseas cities to promote Hong Kong as a film. production centre. In 2010, 167 overseas film crews came to Hong Kong for location filming.
Funding support was also provided to creative establishments to participate in major international exhibitions and events and thus expand their reach to potential clientele in strategic overseas markets.
In collaboration with the FDC, CreateHK organised local filmmakers' participation in the Venice Film Festival held in September 2010 to promote Hong Kong films to the international audience. A Hong Kong Pavilion was set up at the Venice Biennale International Architecture Exhibition, one of the most prestigious, spectacular and influential architectural exhibitions in the world, to promote Hong Kong's architectural design in the international arena.
Nurture Creative Talent
CreateHK sponsored programmes that help nurture the next generation of Hong Kong's creative talent. It sponsored the development of a Film and Animation Teaching Kit for the New Senior Secondary Curriculum which was launched for secondary schools in September 2010 to help enrich secondary students' knowledge in art creation and appreciation through animation and films. A Film Professionals Training Programme, organised by the Federation of Hong Kong Filmmakers, was also launched to provide manpower training for the local film industry.
International Awards
CreateHK has been working with the industries to support local creative talent and creative works in participating in renowned international competitions and promotional events. The intention is to provide opportunities for them to gain exposure and recognition overseas, and to raise the profile of Hong Kong's creative industries as well as the city's position as a creative capital in the international arena.
In 2010, the local creative talent sponsored by CreateHK to participate in various international competitions won over 20 awards, including those won by local advertising talent at the Cannes Lions International Advertising Festival. This was