235
TRAVEL AND TOURISM
The association again conducted the Student Ambassador Programme, under which 100 Hong Kong students going overseas to study in tertiary institutions take part in a month-long programme to acquaint themselves with all aspects of Hong Kong so that they may speak more knowledgeably about their home while overseas. This was the 20th year of the programme.
The second 'Tour Co-ordinator of the Year Award' was also organised, to highlight the professionalism of this sector of the industry and to enhance its image to both visitors and the trade.
The HKTA also continued its 'Effective Selling Skills' Certificate Programme, designed to assist people in the retail trade who wish to optimise their retail opportunities through courteous service. The emphasis that the HKTA places on training within the travel industry is reflected by the fact that the association created a new industry training department during the year.
11=
Several new hotels opened during 1987, to bring the total number of rooms to 20 850, and the association continued to conduct the hotel reservation monitor system, which assists the travel trade overseas in making advanced bookings.
די
こ