IMMIGRATION AND TOURISM
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initiated a third weekly cultural show at the main concourse of the Ocean Terminal. The shows in the Ocean Terminal lobby and the Landmark continued to be popular with residents and visitors alike.
Extensive consumer and travel-trade advertising campaigns were mounted world-wide and more than five million printed items were produced in 13 languages during 1983 for distribution in Hong Kong and overseas. They included a wide range of information leaflets, guidebooks, specialist travel publications and display material.
The association continued to be involved in the travel industry's training schemes. During the year, an experimental retail sales workshop and six courses for tour co-ordinators - three in English and three in Chinese -- were organised. It is intended to inaugurate the Hong Kong Association of Registered Tour Co-ordinators, and the 200 fully trained tour co-ordinators who graduated in November will become members of the association.
Efforts continued to improve standards of service and courtesy and included the new phase of the HKTA's Courtesy Programme and the introduction of a telephone hot-line, the Visitor Open Courtesy Answering Line (VOCAL), through which visitors are able to nominate candidates for awards for courteous or professional service experienced in Hong Kong. In addition to courtesy presentations to the industry itself, the campaign included training courses, on-the-spot presentations, and distribution of courtesy kits and a card in English, Japanese and Chinese for use by taxi drivers to overcome language problems with visitors from overseas.
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