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Waterfront Glitter

Rivalling the glitter of Nathan Road Hong Kong's traditional 'golden mile and attracting visitors and local people alike, is Tsim Sha Tsui East, the newest development on the Kowloon peninsula. Spearheading the new look is a number of deluxe hotels, fine restaurants, mirror- glazed office towers, luxury residential flats and distinctive shopping plazas. In just three years, this self-contained commercial and business nucleus has taken shape on a 25-hectare triangle of land reclaimed from Victoria Harbour, again reflecting Hong Kong's vigour and talent for continuous progress. Reclamation was completed by the early 1960s, yet it was not until the start of this decade that developers, challenged by declining new opportunities in the traditional commercial districts and a shortage of hotel rooms on Hong Kong Island, looked across the harbour to Kowloon. Since then, ambitious con- struction projects have meant almost weekly changes to the skyline with glass and concrete high-rises, the appearance of roads, pedestrian bridges and walkways, and a waterfront promenade. Compact in design, the mix of hotel, office, residential and shopping space is often under one roof. Planners have given top priority to access as well, with the development closely allied to public transport in the area. Today, construction sustains the building momentum while the Urban Council and landscape consultants work to ensure that the area will become a mini 'garden city` of world standard.

Previous page: Shiny mirrored facades of brand new buildings reflect the changing images of Tsim Sha Tsui East. Left: Hotel restaurants offer sumptuous food; novel marketing ideas draw shoppers of all ages; youngsters find energetic ways to pass the time.

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