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THE MEDIA
With the assumption of the responsibilities for the Festival of Hong Kong, the two main promotional sections were grouped together forming the festival and campaigns sub-division. The campaigns office continues to be responsible in an advisory and executive function for all the major and minor publicity promotions mounted on behalf of the government.
The major function of the public relations division is to promote understanding and improve the relationship between the government and the people. Its responsi- bility is to explain, through the media, government policies to the people and reflect public opinion to the departments concerned.
In recent years, the Government Information Services has set up units in many other government departments with the aim of promoting better liaison between the government and the press, and to improve relations between these departments and the public.
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The information section of the Hong Kong Government Office in London works in close collaboration with the Government Information Services. Press relations form an important part of its work and news releases for the British press are prepared from information bulletins sent daily from Hong Kong. In the wider context of public relations, it deals with all general enquiries about Hong Kong, operates a lecture service, organises seminars for newly-recruited expatriate civil servants, and distributes government literature.
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