INDUSTRY AND TRADE
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overseas trade, with particular reference to exports. The council's chairman is appoint- ed by the Governor. Its members consist of representatives of principal commercial and industrial organisations, two senior government officials and four nominated members. The work of the council's executive is financed by subvention from general
revenue.
The TDC, with headquarters in Hong Kong, operates a network of 15 overseas offices which provide extensive trade services for Hong Kong and foreign businessmen. These offices are located in London, Manchester, Frankfurt, Hamburg, Milan, Vienna, Stockholm, Zurich, Amsterdam, New York, Chicago, Los Angeles, Toronto, Tokyo and Sydney.
The council carried out extensive promotional activities overseas during 1974, covering more than 50 separate projects, with the object of expanding Hong Kong's export markets, attracting joint industrial ventures into Hong Kong and acquiring new sources of supply for industries.
The council organised Hong Kong's participation in a large number of general and specialised trade fairs. These included the Comis Eurotricot International Knit- wear Fair in Milan, Nuremberg International Toy Fair, the International Toy Fair in New York, Cologne International Houseware Fair, Frankfurt International Trade Fair, Brno International Consumer Goods Fair in Czechoslovakia, Paris International Trade Fair, International Chemical and Plastics Exhibition, New York Jewellery Show, Leipzig International Trade Fair, Macef Householdware Fair in Milan, Gothenburg International Consumer Goods Fair, Spoga Sports Goods Fair in West Germany, Poznan International Consumer Goods Fair in Poland, and the Hong Kong Products Exhibition in Prague.
The TDC conducted an exploratory visit to Central and South America and a pilot project at the Munich Fashion Week. In addition, business groups comprising Hong Kong manufacturers, exporters and importers visited the United States, Canada, West Europe, East Europe, Japan, Southeast Asia, Africa, the Middle East, Australia and New Zealand.
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In Hong Kong, the council was host to visiting trade missions from Sweden, the Netherlands, Britain, Belgium, France and South Africa. The council organised the week-long seventh annual Ready-to-Wear Festival in March which attracted 1,000 buyers from 30 countries, plus 450 local buyers.
The council's trade publications enjoy wide circulation overseas. The monthly magazine, 'Hong Kong Enterprise', has a circulation of 55,000 covering 110 countries. The magazine, ‘Apparel', published twice a year, and the annual magazine, “Toys', are circulated to department store chains, mail order houses and importers all over the world. Other publications distributed overseas include 'Hong Kong for the Business- man' and 'Industrial Investment Hong Kong', which are produced in collaboration with the Commerce and Industry Department.
During the year, the council produced three films. They were 'Venture Hong Kong', designed to promote overseas industrial investment in Hong Kong; a docu- mentary on the 1974 Hong Kong Ready-to-Wear Festival; and a film on Hong Kong