184
PRESS, BROADCASTING AND CINEMA
60 local cinemas and shown on local television channels. The three- minute newsreel-type film in colour is usually devoted to three separate but topical subjects. Other projects included a short colour film for Chinese New Year.
The output of the design and display section again increased during the year as new publicity campaigns were launched. Exhibi- tions and displays were designed for various government depart- ments, but the main body of the art work comprised posters, leaflets and CDO window displays.
The marketing section carries out continuous research to ensure the most effective local and worldwide distribution of the publica- tions and news and documentary films produced by the department. It is also responsible for the placement in Hong Kong of a variety of publications and films supplied by the Central Office of Information in Britain. The section operates a mobile cinema to give open-air film shows five days a week in the large housing and resettlement estates. Its film lending library, stocked with informative films of Hong Kong and Britain, is well patronised. A variety of photographs and colour transparencies is supplied to the local and overseas press, publishing concerns and individuals. Colour slides on various subjects are available on loan to speakers and lecturers wishing to illustrate their talks with visual material.
The information section of the Hong Kong Government Office in London works in close collaboration with the Government In- formation Services. Press relations form an important part of the work, and releases for the British press are prepared from informa- tion bulletins sent daily from Hong Kong. The section also acts as a distributing agency in Britain, for photo-features prepared by the department and these, together with press releases, play a major role in informing the British public about Hong Kong through the medium of newspapers and magazines.