PRESS, BROADCASTING AND CINEMA
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has also initiated or assisted the provision of film and sound-tape information and entertainment for Hong Kong people living in Britain.
The Publicity Division has local and overseas commitments, and it produces magazine and newspaper feature articles, photographs, newsreels, booklets and posters. Locally, the division is responsible for handling publicity campaigns for all government departments. The editorial section provides written material for a worldwide press syndication service and for most booklets and leaflets pro- duced in the department.
The monthly newspaper, The World of Hong Kong, was replaced during the year by a weekly digest of events in the Colony, widely circulated to readers overseas. Other publications produced during the year included Coming to Hong Kong, A Brief History of the Hong Kong Waterworks, a booklet on the Plover Cove Water Scheme, a colour folder dealing with Government Low-Cost Housing, Hong Kong-Girl in the Crowd and A Career With the Hong Kong Government.
The Film Unit concentrated its efforts again this year on their monthly film Hong Kong Today. This three-minute newsreel style film is screened regularly in about 60 local cinemas and on both the local television channels. Since April this year the film has been shot in colour. Other projects during the year included a widescreen colour film of a traditional Chinese dance for the New Year and a 10-minute documentary on the work of the Tai Lam Treatment Centre for drug dependents.
The Design and Display Section in 1969 again increased its production of art work, posters, advertisements and displays in addition to creating more than one hundred window displays for the City District Offices, the Government Publications Centre and Beaconsfield House.
The distribution section undertakes the distribution of all pub- licity material. More than 750,000 copies of various publications and posters were sent out during the year through regular channels. Some 5,000 films were issued on loan and seen by an estimated audience of more than half a million. A further 600,000 were reached by the mobile teams which show films in remote villages, resettle- ment estates, schools, churches and kaifong associations.