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many worthwhile contacts. Two missions came from Denmark, mainly importers, and one from Sweden whose members were both importers and exporters. Good business was reported.
At the London offices of the council several specialized displays were held which attracted buyers from Europe and the United Kingdom. In America, the now familiar participation in Department Stores Festivals took place with an enlarged and varied team visiting stores, mainly in the Middle West and New York areas.
In efforts to plan better services for the exporter and exporting manufacturer the council organized the collection, analysis and distribution of market information, provided guidance and assist- ance to local firms and developed means of contact with overseas buyers. A number of Surveys in the EEC countries were produced for the council by the Economist Intelligence Unit on the market potential for selected Hong Kong products. The full reports were copied and sent to a number of Trade Associations for use by their members and summaries were also made for those interested only in a particular product.
A number of publications were produced during the year and Hong-Kong Enterprise, the monthly magazine, continued its popularity with overseas businessmen. A new version of the CIF Directory called Investment Hong Kong was produced in conjunc- tion with the Industrial Development Branch of the Department of Commerce and Industry and the series of product brochures called Made in Hong Kong were brought up-to-date. During overseas promotions a number of smaller booklets were produced in appropriate languages and Hong Kong for the Businessmen was reintroduced in a larger and updated form. Several of these publica- tions were produced in conjunction with the Information Services Department.
In December the council took part in the 26th Chinese Manu- facturers' Association Exhibition of Hong Kong products, sharing a display with Department of Commerce and Industry as part of the government pavilion. The council's Chief Designer was also called on for advice in designing the Government's pavilion at Expo '70 to take place in Osaka.
The Hong Kong Export Credit Insurance Corporation, which provides protection against those risks in overseas trading which
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