INDUSTRY AND TRADE
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promotional activities were organized through the Public Relations Joint Committee), the Hong Kong Tourist Association, the Com- merce and Industry Department and the Information Services Department.
The Commerce and Industry Department's programme of pro- motional activities for 1965 was based on the advice of the Trade and Industry Advisory Board. The programme started with the 43rd Milan International Samples Fair when Hong Kong opened a commercial information office as a follow-up to the Colony's participation on a larger scale in the previous year. At the 6th Tokyo International Trade Fair, which opened two days after the Milan Trade Fair, the Hong Kong stand featured a general display of Hong Kong merchandise and a special section featuring tourism arranged by the Hong Kong Tourist Association. In July, Hong Kong presented a display of products in the Bull Ring Shopping Centre in Birmingham. This was a joint project of the department, the Public Relations Joint Committee and the Hong Kong Tourist Association and was designed to show directly to the British shop- ping public the quality and diversity of Hong Kong products. To follow the display in Birmingham, five ‘Hong Kong Fortnights' -in effect store displays were arranged in Leeds, Manchester, Glasgow, Bristol and London.
In June a five-member official trade mission visited Kenya, Tanzania, Uganda and Zambia. The mission spent a month in these four countries meeting political and business leaders to make them aware of the range of Hong Kong products available and to assess the market potential. The lease of additional premises for the Hong Kong Government Office in London at 54-58 Pall Mall offered an opportunity to provide better facilities for the display of Hong Kong products. Plans were implemented during the year for the conversion of the new premises into a Trade and Information Centre consisting of a permanent prestige display of products, together with a trade and information office and display facilities for use by commercial and industrial interests. The last major project in the year's programme was the 3rd Sydney International Trade Fair in October. A particular feature of Hong Kong's par- ticipation was a series of fashion shows featuring Hong Kong garments which attracted widespread press comment.