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IMMIGRATION AND TOURISM
Association now has representation in New York, Chicago, San Francisco, Los Angeles, Boston and Dallas, as well as in Minneapolis, Chicago and Los Angeles through the Association's public relation consultants. The Tourist Association also has its own branch office in Sydney for coverage of Australia and New Zealand, and a representative's office in London to maintain contact with the travel industry of the United Kingdom and Europe.
The Tourist Association makes use of film material and also participates in selected trade and travel fairs and exhibitions, usually in co-operation with the Department of Commerce and Industry and other government departments. The Colony was strongly represented at the 34th Annual Travel Congress of the American Society of Travel Agents in Miami.
Promotion and publicity on behalf of the tourist industry is backed by careful research in each market. During 1964, as a result of a survey commissioned by the Association on the existing and potential travel market in the United Kingdom and Europe, the London firm of travel marketing specialists, Curtis Greensted Associates Limited, was appointed to be the Association's repre- sentatives for the United Kingdom and Europe, to promote tourism to Hong Kong. Other research projects include a survey next year of the possibilities of establishing a resort area in Hong Kong as an additional tourist attraction. This survey, already commissioned, will be carried out by a London firm of specialists, Transport and Tourism Technicians Limited. A study will also be made next year by an American consultant of the economic feasibility of building an aquarium or oceanarium in Hong Kong.
Public relations activities by the Association in Hong Kong included assisting visiting travel journalists, travel agents and tour operators and many other professional promoters. The Tourist Association's Travel Bulletin and news letter News Views and News from Hong Kong are mailed to overseas and local contacts at regular intervals. Radio Hong Kong's programme, The Pearl In Your Hand, is designed especially for tourists. This production contains much information about where Hong Kong goods can be pur- chased and tips on how to chose wisely among the variety of goods which can be obtained in the Colony. Details of interesting walks in the Colony are also given and a free map and shopping guide is sent to listeners on request. The Pearl In Your Hand receives
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