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INDUSTRY AND TRADE
recommendations on the future organization of commercial public relations activities and its report was submitted in September.
The Commerce and Industry Department's export promotion programme for 1964 included participation in the Milan Interna- tional Samples Fair in April and in the Seventh United States World Trade Fair in San Francisco in September. Participation at Milan included a pavilion in the centre of the fairground dis- playing representative Hong Kong products and enlivened by craftsmen and women working in ivory, on carpet weaving and on embroidery, together with an exhibit by the Hong Kong Tourist Association. As a complementary feature, the department rented a commercial information office in the International Trade Centre, where delegates were able to answer business enquiries in detail and discuss with visitors the prospects of joint industrial enter- prises. Five commercial firms rented display space and the Hongkong and Shanghai Banking Corporation had an office opposite the Hong Kong pavilion. A delegation of 13, led by the Honourable J. D. Clague, a member of Executive Council, recorded a total of 647 business enquiries and distributed large quantities of literature about Hong Kong. Over four million visitors attended the fair, a large percentage of whom came to the Hong Kong pavilion.___
Hong Kong's participation in the San Francisco fair was planned jointly by the Hong Kong General Chamber of Commerce, the Federation of Hong Kong Industries, the Chinese Manufacturers' Association and the Commerce and Industry Department. The exhibit was primarily commercial, the department's role being to administer and co-ordinate.The stand provided space for 30 independent exhibits by Hong Kong firms and organizations, manned by their own representatives, together with space for an administration office and a display of selected home furnishings. In the centre of the main stand was a 30-foot sailing junk. Most of Hong Kong's principal products were represented in the commercial display and other exhibitors included the Tourist Association, the Hongkong and Shanghai Banking Corporation and the Hong Kong General Chamber of Commerce. A delegation of seven was led by the Honourable F. S. Li, a member of Legislative Council. In terms of public relations, Hong Kong's participation was an undoubted success. Excellent publicity through the media of press, radio and television was achieved, and almost all the 250,000