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PUBLICATIONS, BROADCASTING AND FILMS
in the development of its cultural life. In addition to the immediate overseas press coverage arranged by the press division it was made the subject of a special illustrated feature and a newsreel. In 1963, more than ever before, the department found itself additionally involved in publicity work directly associated with specific trade promotion. The previous year's experiment in sending an officer from the department to act as a press officer on the spot at the Nigerian Trade Fair in Lagos was followed up at the Daily Mail Ideal Homes Exhibition in London in March. This time three officers from the department undertook duty in connexion with the exhibition. The department's senior assistant press officer undertook, in addition to his normal press duties at the Hong Kong stand, to look after the welfare of the craftsmen who were the main feature of the show. Two other officers from the depart- ment, at that time in Britain on special courses, were retained for duties at the exhibition and a fourth officer due to go on leave was sent early to London for the same purpose. On this and other European publicity matters during the year the department worked closely with the information officer at the Hong Kong Government Office in London.
But the publicity division's heaviest duty in connexion with the Ideal Homes and subsequent exhibitions and trade fairs during the year has been on the design of stands and the provision of photo- graphic and other display material. These have included, in addition to the Ideal Homes Exhibition, the displays at Frankfurt and Berlin, and at the Hong Kong Government London Office. Work began in the autumn on the design of the Hong Kong display at the forthcoming Milan Trade Fair. For these trade exhibitions, the publicity division also prepared appropriate language versions of the department's booklets, designed for businessmen, as well as special leaflets associated with each show. Perhaps the most successful of these publications was the series of six products booklets, illustrated in full colour and each carrying captions in five languages.
The Hong Kong film unit continued to play a valuable part in giving world-wide publicity to the affairs of the Colony. Newsreels covering every aspect of life have had regular showings on inter- national television and newsreel circuits. These have included such