PUBLICATIONS, BROADCASTING AND FILMS
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the public but also for improving the Government's public rela- tions. The organization of the Public Enquiry Service is somewhat akin to Citizens Advice Bureaux in other parts of the world, and the public enquiry desk is staffed by a group of officers who are fluent in English, Cantonese and other Chinese dialects.
The first enquiry desk was set up on the ground floor of the West Wing of the Central Government Offices, and during the first ten weeks of its existence dealt with personal calls from over 16,000 people. The success of the venture has been so striking that it has been decided to open an additional public enquiry centre in Kowloon in 1962.
BROADCASTING AND TELEVISION
There are three separate organizations providing public broad- casting services in Hong Kong. The Government station, Radio Hong Kong, is non-commercial and provides English and Chinese language services which are both on the air for seventeen hours a day. Commercial Radio, which derives all its revenue from the sale of broadcasting time for advertising, also maintains two daily seventeen-hour programmes, one in English and one in Cantonese. Rediffusion (Hong Kong) Ltd operate a wired broadcasting service throughout the Colony and run three programmes, one in English and two in Chinese, for the same daily period as the other two stations. They also operate a wired television service which was established in May 1957-the first such service in any British colonial territory.
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The number of wireless receiving licences issued during the year was 132,594, an increase of nearly 50,000 in a little over two years -a rate of increase never before experienced in Hong Kong broad- casting. The number of receivers in use is believed to be higher than the number licensed, despite determined efforts by the Wireless Division of the Post Office to detect unlicensed sets. The majority of receivers now sold are transistors, and an estimate by radio dealers puts the total number of sets in use at about 300,000, representing a total listening public of over 2,000,000, if one assumes that there are eight listeners per set, which was the estimated figure reached following an audience research survey carried out with the co-operation of the University a few years ago.