PUBLICATIONS, BROADCASTING AND FILMS
267
The earlier Eastmancolour production 'This is Hong Kong' which was made for the department by a local documentary pro- duction company while the Department's own unit was being set up, was exhibited at the 8th Asian Film Festival in Manila in March and won the Golden Harvest Award for the best docu- mentary. The commercial distribution of the film in Britain through cinemas of the Associated-British circuit started on 11th December and arrangements for similar distribution in other countries were well in hand at the end of the year.
Possibly the most solid and satisfying job undertaken in the publications field during the year was the completion of a com- pletely new edition of the Department's basic booklet on Hong Kong. Largely re-written and re-illustrated (about one-third of the photographs being in colour), the production of this booklet, which had a print-order of a quarter of a million copies, represents a distinct achievement for the Hong Kong printing industry. Other publications covered a wide range of subjects including two Road Safety instructional pamphlets, a Police Recruiting booklet, a Storm Warning Card for the Royal Observatory, a brochure for Commonwealth Technical Training Week and a host of other items of an equally varied nature, including this Annual Report.
In addition, many thousands of copies of new posters were designed, printed and distributed over a wide area throughout the Colony. Particular emphasis was given to Road Safety and Fire Prevention.
The programme for the production and distribution of magazine and newspaper feature articles overseas was continued by the division's features section through the year. These articles vary in length from 500 to 3,000 words and are usually accompanied by at least a dozen 10′′ x 8′′ glossy photographs. Colour trans- parencies are also included whenever possible. The articles explain Hong Kong's problems and achievements in terms of everyday life in the Colony, touching upon facets not normally encountered in other forms of Government publicity. They are distributed by British government agencies and commercial agents in all major countries and, because they must compete for space in the highly competitive and lucrative magazine and newspaper feature fields, the emphasis at all times is on quality rather than quantity. The number of articles published overseas is now increasing very