Winning Satisfied Customers Everyday
Despite being the largest franchised bus company in the territory, KMB is not exempt from the influence of market forces. The ready availability of a variety of rail and motor services in the territory has created a society that will choose the supplier that offers the best value for money, efficiency, comfort and added value. We continue to make improvements to upgrade our entire organisation to win more customers, and to achieve standards that are above and beyond the satisfactory level of operation. We cannot and must not assume that the patronage of our customers is a foregone conclusion, and so, we strive everyday to keep our customers and win over new ones. Although our bus franchise has a dominant presence in the territory, we operate and continue to improve our operations as a commercial enterprise. would in fulfilling customer needs and attracting patronage. As a major cosmopolitan city in Asia, Hong Kong is judged and measured by world class criteria. Our bustling and multinational populace has grown to expect a high level of transport performance and service which, if met, is rewarded with continued and increased patronage.
We are mindful of our responsibility to the public to provide high quality, efficient transport services at a reasonable price. We believe that the commuting public in Hong Kong will continue to show their recognition of our efforts by choosing KMB over other forms of transport.
We are also mindful of our responsibility to our Shareholders to achieve a steady level of profit. We affirm that prudent operations management, charging a fair price for high quality service, market responsiveness and seeking opportunities that leverage our expertise are business initiatives that should yield good financial performance.
As we set our sights to new horizons in 1997, we look forward to being a vital and vibrant part of the growth of Hong Kong - continuing to meet, and indeed exceed, the expectations of our customers.
John Chan Cho Chak
Managing Director
Hong Kong, 10 April 1997
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