3.
issue questionnaires regularly to membership:
conduct a wide range of interviews to establish and keep update on key success factors in all market;
consider a long term partnership with a (British) market research firm.
To use this knowledge to generate a reputation
publish regular investment and trade reports and possibly confidence indices
+
major reports in "Britain in Hong Kong"
summary data released to the Hong Kong and UK press
publish case studies of successful British companies in Hong Kong and China and of successful Hong Kong and China enterprises in Britain
undertake ad hoc consultancies for British companies
publish useful and relevant "stand alone" booklets, e.g.
"20 practical ideas for increasing Britain's share of the Hong Kong market*
"10 golden rules for the British businessman in China.
hold an annual trade and investment seminar in Britain
set piece speeches at breakfasts, luncheons etc
frequent appearances by the Director and other staff as experts on Hong Kong and China business on relevant TV and radio programmes (in Hong Kong, Britain and the BBC World Service)
articles in relevant business and airline magazines
13